Professional Documents
Culture Documents
Graduate School
Master’s in Business Administration
CONTENTS
I. ABSTRACT
II. INTRODUCTION
V. RELATED STUDIES
VI. METHODOLOGY
VIII. CONCLUSIONS
IX. RECOMMENDATIONS
X. REFERENCES
I. ABSTRACT
This research provides a profile of the Philippine business process outsourcing (BPO)
sector, summarizes the potential impact of Covid-19 on compensation and
employment as well as BPO’s revenue. It also presents how the industry is coping up
with the global challenges we are experiencing at the moment. The Philippine BPO
sector’s growth is largely driven by the contact center subsector due to its large
share in total BPO employment and revenues, as well as by government support.
However, growth in the sector’s revenues can have a significant impact on
compensation and employment. An increase in the sector’s revenues will generate a
considerable increase in the sector’s total wage bill and in that of the other sectors.
This study will also enable us to know the relevance of BPOs amidst Covid-19 crisis,
the threats and its future status in the workforce market.
II. INTRODUCTION
The Business Process Outsourcing (BPO) industry is one of the Philippine economy’s
two primary ‘legs’, contributing $26 billion to the Philippine economy in 2019. BPO
employs 1.3 million people in over 1000 firms. Workers provide services for overseas
corporations including facilitating travel and insurance cover, customer support for
technology, and telehealth services. BPO activities have been exempt from closure
during quarantine periods. However, the closure of public transport leaves many
employees unable to travel to work. Insufficient home internet connectivity leaves
others unable to work from home. COVID-19 has disrupted the BPO industry and the
overseas corporations it serves.
Covid-19 - CO' stands for corona, 'VI' for virus, and 'D' for disease. Formerly, this
disease was referred to as '2019 novel coronavirus' or '2019-nCoV.' The COVID-19
virus is a new virus linked to the same family of viruses as Severe Acute Respiratory
Syndrome (SARS) and some types of common cold.
The IT & Business Process Association of the Philippines (IBPAP) - is the enabling
association for the information technology and business process management (IT-
BPM) industry in the Philippines. Founded in 2004, IBPAP serves as the one-stop
information and advocacy gateway for the industry.
Work from Home (WFH) - describes work being done remotely, instead of at an
office. The acronym “WFH” is used as a nickname for the concept. Many
organizations transitioned their employees from the office to a work from home
model during the Coronavirus global pandemic.
V. RELATED STUDIES
The COVID19 crisis has adversely impacted almost all sectors globally, with disrupted
supply chains, country-wide lockdowns and organizations exploring the possibility of
long-term and even permanent remote working. The Business Process Outsourcing
(BPO) sector features contact center agents working from different locations and
answering millions of calls every day. With the outbreak of COVID-19, China became
the first country to ask these employees to work remotely, while others followed suit
to contain the spread of the virus. The sustainability of these employees depends on
multiple parameters, such as the ability to adapt to new working arrangements and
the willingness to work across functions.
https://www.linkedin.com/pulse/how-covid-19-alter-bpo-bpm-industry-madhusudan-maddee-
hegde/?trackingId=a6qsKJuHX7EOrSLVVczl9A%3D%3D
https://www.asiapremierbpo.com/insights/how-covid-19-is-affecting-the-outsourcing-
industry/?fbclid=IwAR0rdk0kaleAi3GpwYQuQ0iITIV_RENC_wbBckKyx0nNqfLPjh8mUHmrntY
This paper provides an analysis of the business process outsourcing industry in the
Philippines and discusses constraints on the industry's growth.
https://www.adb.org/publications/analysis-philippine-business-process-outsourcing-
industry?fbclid=IwAR3pmYxg-DEjvV_Ft4PXiCkH6dWuqjpVlMS8dImPcyPyGjpzJDqcIZYuHHM
VI. METHODOLOGY
Research Design
Participants
Sampling Design
Instrument
Procedure
The researchers gathered data from IBPAP and other related studies and articles.
Further, the researchers had the opportunity to ask relevant and timely information
from colleagues and current company.
Data Analysis
The Philippines’ BPO industry began in earnest in the 1990s, its growth was
facilitated by “overly optimistic” government support (Soriano and Cabañes, 2020).
Its contribution to the Philippine economy is now second only to remittances
brought in via migration. The industry is oriented to the country’s former colonial
power, the USA, and also serves Europe and nearer neighbors, Japan, New Zealand,
and Australia. More recently, the rise of digital platforms has facilitated freelancing.
Here, rating systems and global competition creates a highly competitive and
uncertain industry (Wood et al., 2019). There are an estimated 1.5 million Filipino
freelance workers on these platforms.
The Philippines has the world’s largest concentration of call centre workers, but India
has the bigger BPO market. India successfully markets key cities as hubs of
innovation, whereas the Philippines takes on back-end work that is ripe for
automation. Though the IT and Business Process Association of the Philippines has
tried to attract more highly skilled work, just 15% of the BPO workforce were
employed in such roles before the pandemic. Indeed, Manila’s overall ranking,
second on the Tholons list of Top Super Cities for Digital Innovation (see Table 1),
reflects the fact that there is a well-established BPO industry, rather than a culture of
digital innovation.
Table 1: Top Super Cities for Digital Innovation according to Tholons (2019).
The Philippines Department of Trade and Industry (DTI) defines BPO as the
“delegation of service-type business processed to a third-party service provider.”
The industry is generally divided into the following sectors: Contact centers, back-
office services, data transcription, animation, software development, engineering
development and game development.
BPO in the Philippines is becoming a key developing industry, primarily due to the
relatively low cost of living, and a workforce which composed mainly of young and
educated Filipinos with good spoken English language skills. The majority of
international research and data companies have placed the Philippines as the no 1
trending country as the top outsourcing destination. In 2015, the Philippines
replaced Mumbai as the 2nd ranking BPO destination and will in all likelihood
continue to maintain a high position in the Top 10 worldwide outsourcing
destinations (dominated mostly by Indian cities) in 2017.
In 2016, BPO in the Philippines continued to experience a positive growth rate.
Activity in the industry appears to be robust enough such that the industry’s
projected total income range would reach US$ 40 to 55 billion by 2020. The
Industry, currently employing about 1 million Filipinos, is also projected to increase
employment by providing a total of about 1.3 to 1.5 million new jobs in the next
three years, both in terms of employees directly and indirectly employed. The BPO
industry is regarded as a priority by the Philippines Development Plan as essential to
the country’s ten high priority development areas. To further entice investors,
existing government programs include incentives such as tax holidays, tax
exemptions, and simplified export and import procedures. Additionally, there are
University training programs available for would-be BPO employees.
For local industry sectors, the leading subsector is Call Centers. The Philippines BPO
industry has overtaken India as the leading call center country, and due to this, the
subsector is projected to continue to maintain the largest contribution to the
industry’s growth in future years. According to a UA&P (University of Asia and the
Pacific) industrial economist, the call center sector is projected to continue a robust
growth rate until 2020. However, the increasing advances of IT and computer-
generated voice services may cause (according to speculation provided by the
Philippine Banko Sentral ng Pilipinas) a slow-down and reduction by this time. In
other words, a move in reliance from human voice sources of information will
develop, in favor of computer-generated responses.
Responding to Covid-19
The Philippines imposed a nation-wide lockdown, Enhanced Community Quarantine,
from 16th March 2020 (Ocampo and Yamagishi, 2020). While this has been relaxed
in some regions, urban areas, home to BPO offices, have been most affected and
experience stricter lockdowns. During periods of Enhanced Community Quarantine,
BPO is one of few industries allowed to remain open, demonstrating its importance
to the country’s economy and geopolitical interests. However, quarantine
restrictions meant BPO businesses were unable to maintain normal staffing levels,
particularly at the onset. Concurrently, global travel restrictions and national
lockdowns elsewhere increased short-term demand for travel and insurance
services. Businesses in other sectors pulled out.
Responses from the foreign businesses impacted vary. Some sought to facilitate
homeworking, shipping IT equipment to workers’ homes. As the average Manila
household has 4-5 people with “poor yet expensive internet connection” (Ocampo
and Yamagishi, 2020: 8), homeworking is unsuitable for many. Other’s businesses
provided on-site accommodation to allow workers with quarantining family
members or those without caring duties to continue to work and be paid. Workers
report this ‘accommodation’ includes sleeping at work-stations or sharing hotel
rooms without Covid-19 positive workers being separated out.
Though permanent employees are entitled to sick pay, many have had
their contracts changed to floating status. Overseas companies are unwilling to
extend the same benefits to their Philippine workers as they have to domestic
workforces. Workers who have been absent to self-isolate, care for family members,
or been physically unable to work, have gone unpaid. Although freelancers already
working from home are less likely to be infected, the work available to them
has been reduced. As BPO workers are often primary breadwinners in their
household, COVID-19 has the potential to plunge families into financial difficulties.
Exploitation of BPO workers has been intensified and made more visible by the
pandemic (see also Lawreniuk, 2020). Those unable to work are made disposable
and left without financial security. Those who can work are placed in dangerous
settings without proper precautions. The make-up of BPO workers in the Philippines
places vulnerable groups at heightened risk of exposure to exploitative
practices. Women have long dominated call centre activities, while BPO is one of the
few workplaces where Filipino LGBTQ+ workers can find safe employment.
Transgender women in particular have entered the industry in their thousands,
mainly in call centre roles (David, 2015). Already vulnerable groups are thus at a
higher risk of infection.
Blaming the Philippine government and omitting concern for the workers shows how
companies like Telstra absolve themselves of responsibility (see also Brydges and
Hanlon, 2020). Overseas firms are unlikely to initiate longer-term efforts to support
their BPO workers.
In the Philippines, these connections are also evident. Many BPO workers have
become infected and BPO offices have been identified as hubs of community
transmission nationwide. In smaller urban areas such as Bacolod, this has led
to public harassment and discrimination towards BPO workers. The same is true for
returning OFWs who are associated with local outbreaks. BPO workers and migrants
are being transformed from national heroes to vectors of disease. Through serving
the world, the Philippines vulnerability to the effects of Covid-19 is heightened.
Approved but 5% - 1% -
not yet
Implemented
Key points:
The decline in demand directly affects the BPO industry in the Philippines. Some
clients pulled out their accounts, leaving employees on floating status.
While these challenges delay the growth of the outsourcing market, many Philippine
BPO companies still stand strong.
Key points:
Investment pledges for January to July 2020 are 37-percent higher compared to
the same period in 2019.
IBPAP CEO Rey Untal said the pandemic will significantly affect the 2020
headcount and revenue projections. He added that it will also cause changes in
the existing work and service models within the industry.
The IT-BPM industry continued its business operations and increased its
capacity amidst the community quarantines with the support of different
government agencies — Department of Trade and Industry, the Philippine
Economic Zone Authority, and the Inter-Agency Task Force on Emerging
Infectious Diseases.
According to UNESCO, the Philippines has an average of 98.2 % literacy rate
98.2% for females and 98.1% for males.
There are 788 BPO companies composed of large and SMEs, according to PEZA.
Philippine businesses first felt the impact of the pandemic on the 2 nd week of
March. Even so, PEZA reported a 37-percent increase in ITBPO investment
pledges from January to July. From Php8.32 billion ($172 million) in the same
period in 2019, the investment pledges grow to Php11.4 billion ($235 million)
this year.
As the focus on mid- and high-value skills intensifies, 65% of BPO
employees can deliver more complex and varied services for international and
local clients.
According to experts, the Philippine outsourcing services will cover 15% of
the total global outsourcing market by 2022. Moreover, the industry is also
projected to grow 9% every year for the next 5 years.
BPO Revenues
The local BPO sector recorded revenues of $26.3 billion in 2019 or a 7.1% jump from
the previous year, according to the IT and Business Process Association of the
Philippines (IBPAP).
The sector also increased the number of its full-time employees (FTEs) in the country
by 71,000 in 2019, bringing the total industry headcount to 1.3 million and
registering a growth of 5.8% compared to 2018.
“These numbers show that industry growth is closer to the high range of the
recalibrated figures of Roadmap 2022,” said IBPAP president and CEO Rey Untal. “It’s
also a testament to the IT-BPM sector’s resilience and tenacity — that despite global
and domestic headwinds, the Philippines remains competitive, relevant, and
thriving.”
IBPAP noted that growth in 2019 was driven by large incumbents that continued to
expand not only in Metro Manila but also in strategic delivery locations in the
countryside like Bacolod, Cebu, Davao, Iloilo, Laguna, and Pampanga. These
companies accounted for 51,000 of the additional FTEs tallied last year.
There were also a considerable number of new investors and locators that set up
their operations in the country. Half of the entrants were global in-house centers
(GICs) providing services in healthcare, finance and accounting, human resources,
information technology (IT) and software, and content moderation.
A strong pivot to mid and high-value skills also contributed, with 65% of the
workforce able to render more complex and varied services for international and
local clients.
Currently, the sector is dealing with the global economic fallout caused by the Covid-
19 pandemic. Domestically speaking, this will have an impact on 2020 headcount
and revenue projections and will also modify prevailing work and service models
within the industry.
As a provider of essential services, the sector was able to continue operations and
increase capacity throughout the Enhanced Community Quarantine (ECQ). Using
remote technology, the industry has been able to improve its productivity rate, with
58% of employees working from home and another 15% delivering work as part of
the skeleton staff housed on-site or in nearby hotels. A couple of weeks ago, these
figures were only at 40% and 10% respectively.
Recent findings also show that while travel and tourism continued to face challenges,
sectors like healthcare, telecommunications, financial services, and e-commerce saw
an uptick in demand.
Top Performing BPO Companies during Covid-19.
2020 is a unique and challenging year for the Philippine BPO market.
The ongoing global health crisis does not only test the resiliency of Philippine
outsourcing companies but also altered the plans and projections set to strengthen
the presence of the BPO industry in the country.
Despite the challenges brought by this pandemic, the business process management
industry remains a pillar of the Philippine economy.
In this list, we rounded up all essential statistics and information about the Philippine
BPO industry which you can use in your outsourcing decisions.
Here are the Top BPO Companies for 2020-2021 (as per philpad.com)
1. Accenture
JPMorgan Chase & Co. is a leading global financial services company with client
assets under management of $2.6 trillion and one of the largest banking
institutions in the United States, with operations worldwide and a presence in
over 100 markets.
3. IBM
4. Teleperformance
7. Alorica
8. Genpact
9. SYKES
10. (24)7.ai
(24)7.ai was founded in 2000 with head office in the United States. From the
name itself, this exceptional company blends AI (artificial intelligence) and HI
(human intelligence) to improve customer experience dramatically. With over
1.3 billion self-service interactions per year, they continue to deliver rapid
customer service satisfaction.
13. Ttec
14. Transcom
15. TaskUs
The Philippine IT-BPM industry experienced sluggish growth due to the following
reasons:
Based on the Growth Forecast Executive Summary released by IBPAP, the headcount
rate of the industry has the potential to grow by 4% from 2019 to 2022. The revenue
growth, meanwhile, is also expected to increase by 4%.
The animation and game development subsector has the highest projected growth
among the subsectors in the IT-BPM industry. It is expected to grow its revenue from
7.3% to 12.3% and its headcount by 6.8% to 11.7
The healthcare industry is also seen to have a faster growth rate from 2019 to
2022.
Healthcare Information
6.8% – 10.2% 7.3% – 10.8%
Management
The study conducted by the Everest Group revealed that the growth of the Philippine
IT-BPM sector depends on several factors and programs such as:
According to the latest data provided by IBPAP CEO Rey Untal, the IT-BPM industry
generated $26.3 billion in revenues. This is 7.1% higher than the previous year.
Aside from generating 1.3 million direct jobs, the industry also generated
4.08 million indirect jobs.
It also promotes countryside development, creating 280,000 jobs in 23
provinces.
The IT-BPM sector enables various support industries:
Food – Php 138.1 billion ($2.7 billion)
Banking – Php 87.3 billion ($1.8 billion)
Real estate – Php 73.9 billion ($1.5 billion)
Hospitality – Php 63.6 billion ($1.3 billion)
Transportation – Php 53.8 billion ($1.1 billion)
Other industries – Php 550.5 billion ($11.38 billion)
(Source: IBPAP Brochure)
VIII. CONCLUSIONS
2020 is a challenging year for the BPO industry however, even a global health crisis
can’t stop its growth. In the coming years, it will continue to provide jobs to millions
of Filipinos and contribute billions of dollars to the country’s economy.
Published guides for the Virtual assistance, real estate back office, Animation and
Game Development, Contact Center and BPO, IT & Software Development, and
Global In-House Centers operations subsector were mentioned in the new Roadmap.
With COVID-19 spreading rapidly across the globe, BPO companies and third-party
service providers are grappling to cope up with changing work conditions. With
remote working being an alternative that has not been tested or implemented much
by BPOs in the past, it remains to be seen how the future of the industry shapes up
in the coming years.
With that, BPO employees need not worry because the Philippines will not fall
behind the list of countries that rule the BPO world. More and more companies will
invest and that means there will be more jobs available.
Almost every business has had to learn how to adapt, overcome, and be flexible
during the pandemic. This is especially true in the BPO industry. As an industry based
on maximizing efficiency, flexibility has not been a priority for most BPO companies.
However, BPO companies everywhere have needed to learn to be flexible to survive.
Covid-19 has shown how businesses in every sector must be prepared for the
unexpected. When BPO companies are flexible and prepared for anything, they can
act fast and make good choices, should a crisis strike.
Covid-19’s impact on business is unlike anything else we’ve seen in history. It has
required leaders to make transformative decisions and organizational shifts on a
broad scale. BPO companies that can quickly adapt to the impact of Covid-19 on the
BPO industry can continue to grow, even in this trying time.
IX. RECOMMENDATIONS
There are significant differences between business disruptions that are caused by
natural, human-made, technology or operational failures and those caused by
pandemic events. These differences persist due to the potential increased scale,
severity and duration of pandemic events, necessitating the need for organizations
to expand beyond traditional resilience planning strategies. BPO companies must
incorporate pandemic planning considerations into existing resilience management
activities to provide a comprehensive response and to provide continuity for their
most critical services.