Professional Documents
Culture Documents
Allwein, LSW
2013 Beulah Road 412.660.1117
Pittsburgh, Pa 15235 molly.allwein@gmail.com
Educational Achievements
Professional Certifications/Trainings
Career Experience
VisitPITTSBURGH Pittsburgh, PA
Senior Marketing & Community Affairs Manager November 2018 – June 2019
• Developed local and international marketing and branding campaigns with the intent of showcasing
Pittsburgh as an innovative and evolving destination for leisure and convention travelers alike.
• Partnered closely with many community stakeholders on collaborative planning efforts around inclusion
and equity issues, e.g. the Mayor’s Office, Allegheny Conference, Delta Foundation, Vibrant Pittsburgh,
Greater Pittsburgh Arts Council, neighborhood economic development organizations.
• Implemented and led a three-year, research-based strategic planning initiative geared at engaging
millennials and producing a best-in-class destination marketing organization.
• Developed new marketing product and placements responsible for generating over $100,000 in revenue
for VisitPITTSBURGH from 2018-2019.
Digital Marketing Manager January 2017 – November 2018
• Created, curated, and distributed dynamic content via multiple marketing channels with the intent of
representing Pittsburgh as a dynamic and vibrant travel destination.
• Strategically designed the architecture of the VisitPittsburgh.com website according to usability and
information accessibility, as well as user interface.
• Developed and oversaw the guest blogger program and posted new longform content weekly.
Digital Marketing Coordinator January 2015 – January 2017
• Collected and monitored all web and social media analytics for reporting.
• Monitored and maintained web content for all VisitPITTSBURGH websites and other outbound digital
marketing channels.