Pro-Go Pty Ltd

Topic: Developing a strategy to guide the company over the next five years.
Introduction
Pro – go is a company that manufactures quality action cameras which are used for recording
time-lapse videos, taking in ultra-wide pictures (Gopro.com, 2021). This is a company that has
supported innovation and technology. It is one of the most successful companies which has been
able to successfully distribute new technologies. This topic helps Pro-go company to analyze and
think about what strategies should be developed in order for this company to maintain and carry
on this successful position in the future.

Aim
The aim of this report is to help them by developing the strategies to help Pro-go company.
These strategies include making plans for the future which will help the company to sustain for
the next 5 years.

Discussion
It is important to develop a strategy such as:

1) To maintain good teamwork:

It is very important to maintain good teamwork as it is one of the main causes of success in an
organization. In the case of Pro – go, it requires a certain strategy that will help the organization
to reach a certain place. Good teamwork is one of the essential things which will help them to
reach their aim (Fapohunda, 2013). If the team members are able to develop a good strategy,
then it will be easier for the organizations to reach their aim.

2) Innovation:

Innovation in their products such as a medium-ranged camera will add great value to the
organization (Adams et al., 2006). But it is important to know what types of innovation should
be used like cameras should be within a certain price range. The medium ranged cameras should
be within a budget as they should target the people who are middle-class. They do not search for
the best quality but they also will not search for low quality. Due to this reason, this quality
service should be given to the middle-class people who are in need of these products. It is
targeted at people who do not use it daily but use it only once or twice a month.
 3) A good management system and leader:

A good leader should be chosen in order to make sure that the aim or goal of the organization is
met. A management system will help them in the future to make more customers along with
more profit due to which it is very essential (Kumar & Shah, 2014). Also, a good leader must be
chosen to ensure that the team is performing their job carefully. In the case of Pro – go, a
management system that consists of promoting the products should be used. This system will
help them to make more customers and also maintain a good relationship with the consisting
customers.

4) Gaining competitive advantage:

It is also important to gain a competitive advantage over others. Without this advantage, it will
be hard for them to sustain themselves in the market. Pro–go has much competition due to which
it is important to follow the strategy of constantly improving the quality of the product to get
ahead of their competition (Ireland & Hitt, 2017).
References

Adams, R., Bessant, J., & Phelps, R. (2006). Innovation management measurement: A review.
International Journal of Management Reviews, 8(1), 21–47. https://doi.org/10.1111/j.1468-
2370.2006.00119.x

Fapohunda, T. (2013). Towards Effective Team Building in the Workplace. International

Journal of Education and Research, 1(4), 1–12. https://doi.org/January 2013

Gopro.com. (2021). About Us. Gopro.Com. https://gopro.com/en/us/about-us

Ireland, R. D., & Hitt, M. A. (2017). Achieving and maintaining strategic competitiveness in the
21 st century. Academy of Management Perspectives, 13(1), 43–57.
https://doi.org/10.5465/ame.1999.1567311

Kumar, V., & Shah, D. (2014). Building and sustaining profitable customer loyalty for the 21st
century. Journal of Retailing, 80(4), 317–329. https://doi.org/10.1016/j.jretai.2004.10.007