DEIXIS

Christian L. Banal

GLOWORD NETWORK

Deictic Expressions Used: We live where you live.

Classification: Person Deixis

Explanation: The poster uses the tagline using connect it to the background. It helps the public patronize the products by
letting them feel inclusivity using the pronoun “you.”

HONDA

Deictic Expressions Used: This is what a Honda feels

like

Classification: Place Deixis

Explanation: The pronoun “this” helps the

mass inform that when they use a PC CD
Demo, they will also feel that they use a real-
time Honda unit.

Deictic Expressions Used: Your dream our focus.

Classification: Person Deixis

 Explanation: The advertisement of Eastwest bank
implies that the audiences’ dream is the bank’s focus.
It impacts the mass for the bank will focus on the
aspirations of the present and future consumers.

SUV

Deictic Expressions Used: Adventure starts here.

Classification: Place Deixis

Explanation: The word “here” helps the advertisers

persuade the audience as it aids the picture to attract
people. It says that the using the SUVs, the media
audience could start with their adventure.

1. the deictic expressions used.

2. BURGER KING products.

Deictic Expressions Used: Look it’s waving at you.

Classification: Person Deixis

Explanation: The pronoun “you” talks to the

food consumers. It helps the advertisers talk with its audience for them to
respond to the wave of the burger.

1. the deictic expressions used.

2. Classify the deictic expressions as person, time or place.

3. Explain how the deictic expressions used in the advertisement help in

persuading the public to patronize the products.

LISTERINE

Deictic Expressions Used: Listerine power to your mouth.

Classification: Person Deixis

Explanation: The word “you” helps the poster communicate to its audience add some power to their mouth through
buying and consuming Listerine.

OUTBACK STEAKHOUSE

Deictic Expressions Used: Get your lunch this weekend.

Classification: Time Deixis

Explanation: The word “weekend” plays a vital role in the poster, for weekends are the best time to gather with family or
friends. It helps the producers advertise its products that are good to be
consumed during weekends.

SAVE & WIN

Deictic Expressions Used: It could be you.

Classification: Person Deixis

Explanation: The pronoun “you” helps the poster

maker to advertise the raffle. It aids the producers to catch
the mass by connecting “you” to the finger-pointing the
audience.
 Deictic Expressions Used: We can help you.

Classification: Person Deixis

Explanation: The word “you” helps the media

producers let the audience know that Sabka Money
could help the people who need credit cards.

TELEPERFORMANCE

Deictic Expressions Used: Your future starts here.

Classification: Place Deixis

Explanation: The word “here” aids the recruiters of

BPO Company Teleperformance let the audience
patronize the poster. The Teleperformance
recruitment poster helps the audience feel that their
future could start in their company.