STAND OUT

FR OM T H E C R O W D

A S T E P B Y S T E P G U I D E
7 TIPS for a successful
Expo Promotion
When meeting with clients during trade show, display discovery sessions, the topic of
booth promotional activities or at-show promotions often comes up. Like most things,
at-show promotions are most effective when tailored to a specific client, brand, show or
message.
Here are some tips that will help you when planning at your at-show promotions.

YOUR TRADE SHOW PROMOTION

SHOULD TIE IN WITH THE REST OF
YOUR TRADE SHOW MESSAGES
Before you start brainstorming your promotional ideas keep in mind
that consistency in all of your trade show messaging increases
attraction, retention and memorability and should help with the
overall qualification of your leads and prospects.
So, please consider whether or not you can create a promotion that
reflects the key messages you are trying to communicate at your
show. Some simple examples:
 If you are promoting a unique product or service, would your
 promotion be considered by others as unique.
 Is your key message quality – would your promotions or
 giveaways be considered quality by others.
LOOK FOR GREAT PROMOTIONAL IDEAS
I could provide you a list of the most popular promotional
products, trade show booth entertainment or competitions
but these lists tend to outline fads or the standard staples
of any trade show like pens or mouse pads.
Instead, I would suggest that you look around and see what others
are doing well, tailor it to your needs and do it even better!
Here is a link to a good guide for selecting Giveaways Ideas:
http://kisspromotions.com.au/do wnloads.aspx
ATTEND TRADE SHOWS
AND OTHER EVENTS
Attend events both in and outside your industry to see what
others are doing and how they are doing it.
SOCIAL MEDIA
With the increasing popularity of social media into
marketing plans there are so many organizations creating
promotions to increase their likes, followers and overall
exposure across various social media channels. Take a look at these
promotions and think how they could work for you in a trade show
environment.
THE OLDIES
I am talking about radio, television and print. They have
been around for a long time; there is conjecture as to
whether they will survive the digital age regardless,
they are still a great place to look for competition ideas for your
next trade show.
RETAIL
The next time you go shopping keep your eyes open,
particularly towards the aisles in a shopping center where
companies take casual leasing space.
These “exhibitors” often have a tough audience to try to attract and
have to think of unique ways to draw people in (sound familiar?)
Maybe you will find something here that would suit your organization
at your next trade show.
PROMOTE!
PROMOTE!
PROMOTE!
In my experience the most successful trade show promotions are
the ones that are well thought out, reflect the overall messaging
of the company in question, and are leveraged and promoted to hilt.
What do I mean?
Promote your trade show presence and promotion before your show,
at your show and after your show. Here’s some ideas:
 Use Facebook, Twitter, Linkedin and other social media to
 announce your show promotion before the event, remind them of
 your promotion during the event and outline the results or
 outcome of your promotion after your event.
 Outline and promote your trade show presence and promotion in
 mailers or brochures pre-show, at-show, after-show.
 Promote your trade show presence and promotion on your
 website.
 Don’t forget to post photos and comments after the event too!

CALL ON 1300-922-184
for your FREE Consultation
STEP 1 GET NOTICED WITH
YOUR EXPO DISPLAY

POP THE BANNER PREMIUM DISPOSABLE BANNER POP THE BANNER DELUXE POP THE BANNER DOUBLE
2000 X 850 mm 1500 X 600 mm 2150 X 850 mm 2150 X 1200 mm
$153.33 $103.33 $270.00 $576.67

PROMOTIONAL TABLE FABRIC WALL UNIT BROCHURE HOLDER 3 X 3 POP THE WALL
 Collapsible Frame with Easy installation with This Aluminium Brochure Holder  1X Single-sided 3X3
 Magnetic Bars a fabric print that wraps is a popular choice to display  Pop-the-Wall unit
 Foldable Hard Counter Top around a lightweight frame. brochures. With its six shelves,  (2200 mm H X 2550 mm W)
 Hidden Shelf it strikes a perfect balance  1X Travel Case which converts
3000 X 3000 mm
Size: 980 X 850 mm between design & functionality.  to a promotion table
$1,681.67  2X Spot Lights
$588.33 $250.00
$1,501.67

READY TO GO PACKAGE

POP THE WALL PACK FABRIC WALL PACK

The Ready-to-Go Expo Pack makes it easy to look professional
and stand out at your next exhibition. No need for expensive custom
built stands as this is ideal for a standard 3x3 booth. This package
includes a free-standing Pop-the-wall unit (3x3) with spotlights, Travel
Case (which converts into a counter with bonus printed graphic), two
Premium 850 Pull Up Banners and a A4 Brochure Holder.
$2,833.33
Fabric signage is the new WOW sensation to hit
the Australian market from Asia, Europe and the US.
Stand out as a trend setter at your next Expo by adding elegance
to your displays. The Fabric Kit 1 includes a free-standing Fabric Wall
Unit (3x3), two Fabric Premium 850 Pull Up Banners
and a A4 Brochure Holder.
$2,495.00
STEP2 LEAVE GOOD MEMORY
WITH YOUR VISITORS

$1 - $2 items
1 2 3 4

5 6 7 8

1.) The Barbuda Stylus Pen 9 10

2.) Lager Bottle Opener 500 Ea
3.) 60mm Carabiner
4.) Tape Measure w/ Level Key Chain
5.) Micro Fibre Camera/Cell Phone
Pouch.
6.) 30ml Hand Sanitiser Gel
7.) Pocket Anti Bacterial Wet Wipes in
Pouch.
8.) Stress Ball
9.) StressHouse
10.) Hand Held Plastic Fan
$2 - $3 items

1 2 3 4

5 6 7 8

9
1.) Mini Tape Measure
2.) Daisy Highlighter
3.) Recycled Jotter Pad
4.) The Aria Recycled Notebook
5.) Apri Key Chain
6.) Light Up Bouncy Ball Pen
7.) Bartender
8.) Magnetic Whiteboard To Do List
9.) Mini Swivel Head Flashlight
 $3 - $4 items
1 2 3 4 5

6 7 8 9

10 11
1.) A4 Magnetic Whiteboard w/
Notepad
2.) Aluminium LED Pen Light
3.) Big Savoy Sandwich Container
4.) Digital Galilee Mug
5.) Flashlight Carabiners w/ Compass
6.) Stubby Cooler
7.) Stubby Cooler Wrap
8.) Tango Tote Bag
9.) The 700ml Power Shaker
10.) The Palmetto Salad Container
11.) Budget PVC Mouse Pads
 $4 - $5 items
1 2 3 4 5

6 7 8 9

10 11
1) Express Cup - 350ml
2.) 3 in 1 Retractable USB Charger
3.) The Sadler Stylus Phone Charm
4.) U-Design Calculator
5.) SPF 50 Dry Touch Sunscreen 25ml
6.) Swivel Mix n Match 1 GB
7.) Standard Sublimated Can Cooler
8.) Reversible Bottle Cooler
9.) Car Mug
10.) Lombardy Mug
11.) The Mini Martello KeyChain

* Prices includes 1 colour 1 position branding & setup costs. Freight cost is TBA based on order quantity and destination.
Lead Time: 10 working days from art approval. Prices are ex GST. Minimum order quantity applies.
STEP3 GET YOUR MESSAGE
WELL ACCROSSED

With a well designed brochure, you ensure people

will not throw away what you give them.
Here is a great deal for you on our brochure pricings:

1 (one) 500 1 000

, 2 500
, 5 000 ,
side print prints qty prints qty prints qty prints qty

DL size $ 105 $ 156 $ 220 $ 355

A5 size $ 127 $ 158 $ 310 $ 464
A4 size $ 195 $ 220 $ 407 $ 672
A3 size $ 352 $ 395 $ 652 $ 1 , 233
A4 folder $ 1,205 $ 1,478 $ 2,180 $ 4,020

2 (two) 500 1 000

, 2 500
, 5 000 ,
side print prints qty prints qty prints qty prints qty

DL size $ 138 $ 186 $ 255 $ 402

A5 size $ 191 $ 208 $ 345 $ 494
A4 size $ 286 $ 300 $ 528 $ 717
A3 size $ 517 $ 539 $ 840 $ 1 , 317
A4 folder $ 1,535 $ 1,900 $ 2 , 710 $ 4,635

A3 folding option $ 34 $ 40 $ 69 $ 103

* Prices excludes design fee, freight and GST.

Brochures: Glossy Art Paper, 150GSM. A4 folder: 1 side Gloss or Matt Laminate, 300GSM.
STEP4 GET EVERYTHING
ORGANIZED IN A BAG

V-Gusset Trade
Tote Bags Show Bags
Price: Price:
050 units - $1.07 ea 050 units - $0.93 ea
100 units - $0.99 ea 100 units - $0.86 ea
250 units - $0.93 ea 250 units - $0.82 ea
500 units - $0.89 ea 500 units - $0.79 ea

Item Size : 38 w x 42 h x 10 d cm Item Size : 31 w x 37 h x 9.5 d cm

Lead time : 30 working from art approval Lead time : 30 working from art approval

Price incl. 1 col print. Price incl. 1 col print.

Setup is $70 per col/ per pos Setup is $70 per col/ per pos
Freight is TBA based on qty. Freight is TBA based on qty.
Prices are excl GST Prices are excl GST

Also available in other styles:

CALL US ON 1300-922-184
for your FREE Consultation
CALL US NOW!
1300 922 184

Ave,
2/8B Railway
toria 3166
Oakleigh, Vic
184
P: 1300 922
534
F: 1300 922 om.au
in fo @ k is spromotions.c
E: