Business name: Caga’s bakeshop

Location: 536 block 1 Puntod, CDOC

I. SITUATION ANALYSIS
THE COMPANY
1.1. Vision and Mission
Mission
We are pleased and passionate in baking fresh goods that tastes great and make
every eating experience more satisfying. We will never compromise our product
quality. We will work each weekday to exceed customer expectations.
Vision
To become the nation’s distributor of pastries.

1.2. Service offering

The Caga’s Bakeshop offers pastries and breads to meet their customers’ needs and wants.
The bakeshop doesn’t have a physical store in which they only cater bulk orders and
delivers it to the customers. Most especially to their partner schools around Puntod proper.

1.3. Positioning

Target Market Analysis

Caga’s bakeshop is targeting schools and establishments. With Caga’s Bakeshop their target
markets would be a good basis and increase of sales because they could already cater almost
all the people in a certain school or establishments that they are delivering their pastries.

Sales Location Positioning

????? not sure

Price Positioning

Caga’s bakeshop are priced accordingly to the

1.4. S.W.O.T

Strength

Caga’s bakeshop’s strength is that they cater schools and establishments in which they are able
to deliver their goods directly to their co-partner schools and establishment. Compared to other
bakeshops around puntod, they have the cheapest price when it comes to bulk orders and
ready to deliver it directly to the customers.

Weakness
Caga’s bakeshop’s weakness is that they don’t have a stall or physical store. What they have is
just a pantry.

Opportunities

Caga’s bakeshop opportunity is the increase of orders from the copartner schools and
establishments. Caga’s bakeshop could potentially put up physical store around Cagayan de
Oro.

Threats

Caga’s bakeshop possible threats is that they wouldn’t able to deliver their goods on time due to
problems like destroy of delivery van or the driver got into serious trouble, anything that would
affect the delivery. Also, one case would be the unhealthy workers who may commit mistakes
and not so true in measuring the exact amount of ingredients and would potentially destroy the
current serve of each product.

S.W.O.T Analysis Framework

Strength Weakness
 Delivers to schools and  No physical store/ stall
establishments
 Cheap price
 Bulk orders
Opportunities Threats
 Put up physical store  Workers unfaithful
 Branch out  Delivery vans destroyed

1.5 Competition

DIRECT COMPETITORS

INDIRECT COMPETOITORS

II. MARKETING STRATEGY

II.1 Value Proposition

Caga’s bakeshop is a pastry business in which they offer pastries that would fill up your tummy
at a low cost. Customers especially schools and establishments should buy bulk orders from
Caga’s bakeshop because the business serves good, delicious and high quality pastries at a
very low cost.

II.2 Critical Issue

One certain issue is that the goods weren’t able to deliver on time, due to no driver for the
delivery van and the van’s engine is destroyed. Ms. Caga makes sure that next time they would
check upon the delivery van or to ensure there would be someone to take the goods to their
destination. She also, believes that this issue wouldn’t happen again, but as she always say
there would always be a time there would be a downfall but you have to uplift and start going
again.

II.3 Financial Objectives

The business makes their products clean and healthy. To gain profit they also ensure the safety
of their workers and consumers. They make sure that they don’t miss any deliveries because
this is the source of their income.

II.4 Marketing Objectives

The business’ marketing objective is catering good quality products at a low cost, because the
business believes that when they are able to sell this good quality products consumers would
continue to support and buy their products and especially if the products are sold as bulk and it
has a low range prices. The bakeshop has no advertisements and promotions at all. They just
believe in the “word of mouth” in which it was really effective because they are not only serving
schools and establishments now, but they also have bulk orders from the customers who have
parties, burial, and a lot more.

II.5 Target Market Strategy

The business is strong due to the “word of mouth” in which the business has boomed especially
to the schools and establishments she caters.

II.6 Branding

The brand name “Caga’s bakeshop” comes from the family name of Ms. Ophelia Caga. She
planned out this business merely because she loves bake and it is easy for her to put up a
business like this. She also believes that having a business like this could help her growing
family.

III. Marketing Mix

III.1 Product marketing

Pastries are the main product of Caga’s bakeshop. The business starts with the interest of
baking of the owner and she starts with the product of cookies, Japanese, king and following
more complicated products such as crinkles, pizza, figpie and more. By making and doing the
products said it helps out the customers to choose from the given products made. Caga’s
bakeshop provides a cheap price that can satisfy the customers.

III.2 Pricing
“Great quality with a very cheap price”, the business’s price comes from the production cost in
which it is really cheap compared to competitors. The pricing must coincide with the consumers’
budget and production cost. With the bulk orders the lesser each individual product would cost.

III.3 Promotion

Caga’s Bakeshop isn’t that active when it comes to promotions. Having social media accounts
would help out the business to be known more. Also, they don’t have actual promotions like
giving out flyers and they don’t have logo at all. As a customer it is better to know a certain
product or service if they have social media accounts because in today’s generation it is already
more on technology.

3.3.1

Caga’s bakeshop is not promoting their business therefore we must start making up their logo
and their possible promotions in both actual and social media.

MARKETING STRATEGIS DESCRIPTION

Making of the LOGO With a logo the business would be more
known and be attractive.
Making of social medias In having social medias it could cater a lot
more consumers and would make noise to the
audiences.
Making of posters to be posted on social In having posters the business would still be
medias acknowledge and whenever there are new
products they could post the posters on social
medias.

3.3.2 Public relations

3.3.3 Direct marketing

MARKETING STRATEGIES DESCRIPTION

Giving out flyers In giving flyers around the city the people who
aren’t active in social medias would still learn
and know about the business.

IV. FINANCIALS
 IV.1 EXPENSE FORECAST

Marketin Materials/equipmen uni quantit cost Tota Total

g t t y l monthly
strategie cost expens
s e
Flyers Paper long rim 1 250 250 250
Posters in Laptop 1 1 (owned 0 0
social wifi by the
media business
)
Making of Laptop 1 1 (owned 0 0
logo wifi by the
business
)

V. Controls
V.1 implementations

MONTH MARKETING STRATEGIES DESCRIPTION

October Making of LOGO With a logo the business
would be more known and be
attractive.
October Making of Social media In having social medias it
could cater a lot more
consumers and would make
noise to the audiences.
October Making of flyers In giving flyers around the city
the people who aren’t active
in social medias would still
learn and know about the
business.
October- and so on Making of posters In having posters the
business would still be
acknowledge and whenever
there are new products they
could post the posters on
social medias.
V.2 key to success

The business is good in giving out the best quality products and meeting customers’
expectations. Since the customer who is the Schools and establishments is satisfied to the
products and service given to them, we need to keep up with the consistency. We need to give
them exceeding their expectations. Also, the key to success is to give the customers what they
probably need and want because customer’s opinion would always matter.