1.

A start-up company wanted to compete with big companies in terms of awareness in search
engine searches. What digital marketing should they do?

Just because you make a website and add pages to it every so often doesn’t mean that you’ll
appear in search results when someone searches for your products or services. You have to
optimize your site to rank well and keep up with search trends to make sure your target
audience finds you before your competitors. If you aren’t yet using search engine marketing to
improve your visibility, you could be missing out on traffic and revenue. And considering how
much the digital marketing industry has grown over the past few years, there’s a strong chance
that your competitors are already using strategies to rank for keywords related to your industry.

2. If your company has an existing marketing asset like videos, radio jingles, blogs, vlogs, and TV
advertisements, which digital marketing method can your company use to utilize these assets?

For me, the most effective asset is the TV advertisements because there’s no other medium has
the longevity and power to influence than television. More people learn about a new product
because of television advertising than any other means. Television’s impact can be utilized to
compliment the other elements of your media mix. It tells viewers to go to your website or visit
your social media. Invite them to the grand sales. Encourage them to see your full catalog on
how quality is your products.

3. If you were to decide on what type of marketing method to employ for your business, what
would you choose, and why?

I will choose the digital marketing because for my generation it is more efficient and effective to
promote your product in online marketing. A lot of people enjoy the conveniency at online
shopping thus many people preferred shopping in online due to pandemic they feel much safer
if they don’t go out to buy staffs.