I.

Selling side’s KPI examples

- my total sales: in January: my store sales is 100 million.
my total sales: in January: my store sales is 100 million.
1. we want to increase sales 10% month by month - but in February we get 110
million dong back ( meet KPI)
2. We want to increase sales by 10% month by month - but by March we have
received 120 million VND (Exceed KPI)
3. we wanted to increase sales by 10% month by month - but by April we only
received 106 million VND (Fail KPI)
4. We want to keep our total sales stable. But in May, my company only received
107 million (fail KPI)
- The company's imported goods: in January is 400 sets of clothes
5. We planned to sell 350 sets of clothes but by March they sold 390 pieces
(exceeded KPI)
6. we plan to sell 350 sets of clothes but by April we only sold 300 sets of clothes
( fail KPi)
- percentage growth in sales: last December, we found that only 60% of customers
actually came to buy
7. We want to increase the sales rate to 80%. In January, customers coming to
buy products have increased up to 80% (meet KPI).
8. We want to increase the sales rate to 80%. In the next February, I receive up to
90% of customers coming to buy (exceeding KPI).
- number of new customers: in February we welcome 200 customers to our store,
but of those only 30 are new customers
9. We wanted to increase the rate of new customers to 50 people, but in March
we received only 35 new customers of our store. (fail KPI)
10. We wanted to increase our rate of new customers to 50 people, but by April
we had an amazing number of new customers up to 80 people ( exceed KPi )

Buying side’s KPI examples

- the number of customers having problems: we sell 200 laptops per month and in
January: 10 of them have problems
1. we want to reduce this to 5 next month. In February, there are only 5 broken
laptops left (meet Kpi)
- customer satisfaction: 80% of customers are satisfied with our service in the past
January
2. We want to increase our customer satisfaction service count to 90% in the next
month. in February the number of customer satisfaction dropped to 85% (fil KPI)
3. We want to increase customer satisfaction to 90% next month, in March 90%
satisfaction as expected (meet KPI)
- Average response time: our customers had to wait 1 hour to receive our response
last month,

4. We want to reduce this to 30 minutes next month, but by February we have

responded more positively and customers only need to wait 30 minutes (meet KPi)

5. We want this to drop to 30 minutes next month, but by March we have been
slow to respond because there are more customers and customers need to wait 50
minutes (fail KPi)
6. We wanted to reduce this to 30 minutes next month, but by April we were able
to respond quickly because there were less customers and customers needed to
wait 20 minutes ( fail KPi
- the number of customers accessing the store's web is 20000 quantities per month
7. We want this number to 22000 next month. but by February this number is only
20500 visitors (fail Kpi)
8. we want this number to 22000 in March. but by March the number of visitors is
22000 (meet KPI)
9 . we want this number to 22000 by April. but by April the number of visitors is
22500 (meet KPI)