Are MSPs Living in a Break-fix world of

Cybersecurity?

Cisco IT Nation Connect 19 Breakout session

Todays Panelists Andrew Morgan,
Moderator

Business Development
Dan Franklin, lead
GPO Security
GSSO-MSSP Cisco CEO CEO
and Strategy LeadSystems
Cisco
Perch Snap Tech IT
Systems

Dan Franklin Aharon Chernin Karl Bickmore

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Break-Fix

Break-Fix Then Break-Fix Now

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
 • How do I go to market?
• Do I have the right cyber insurance?
• Do I start with polices or controls?
• What tools should I use?
• CIS or CSF or some other framework?
• What’s a Business Impact Analysis?
• Am I secure enough?

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Crawl, Walk, Run

The evolution of programmatic optimization

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
 3,000+
Managed Service Cybersecurity vendors globally
Fragmented offerings
Provider Security
Landscape 75
Average security tools per company
Tool sprawl
MSPs and Capital Intensive
customers are
under attack
0%
Unemployment (1.5M person shortage of
qualified personnel)
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
 ……are living in a break fix world of security?

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco is investing in security growth

1995 2007 2009 2012 2013 2014 2015 2016 2017 2018

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Recent report validates Cisco Security strategy
Worldwide: top five cybersecurity vendors

Rank Vendor Q4 2018 share Q4 2019 share Growth rate

#1 8.7% 9.6% 22.5%

#2 5.9% 6.9% 28.7%

#3 6.4% 6.3% 8.0%

#4 5.5% 6.1% 21.5%

#5 5.5% 5.8% 15.7%

Others 68.0% 65.3% 6.3%

Total revenue (US $) 9.1 billion 10.1 billion 10.5%

https://www.canalys.com/newsroom/cybersecurity-spend-tops-us%2410-billion-in-q4-2019-as-new-deployment-models-gain-traction Source: Canalys estimates, Cybersecurity Analysis, March 2019

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
 Complete Managed Security
Purpose-built for Small Business

Partnering to elevate the security posture of MSPs

Firewall: Log Correlation & Orchestration Co-Managed Threat Detection

• ASA NextGen w/ Firepower and Response Platform
• Meraki - Future • Network Threats
• Threat Intelligence
Anti-Virus, Anti-Malware, DNS • SIEM
and MFA
• Advanced Malware Protection Security Operation Center (SOC)
• Umbrella • Threat Analyst
• Duo • 24x7 Coverage
“ 65% of CEOs say their risk management
approach is falling behind. In a new reality
where security breaches come at a daily rate,
we must move away from trying to achieve the
impossible perfect protection and instead
invest in detection and response.
Organizations should move their investments
from 90 percent prevention and 10 percent
detection and response to a 60/40 split.

”
— Peter Sondergaard,
Senior VP and Global Head of Research Gartner

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Partner Security and Partner Success
Cisco Secured MSP
A Cloud and Managed Service Program (CMSP) Express Partner Benefit
Security Leadership Cisco Secured MSP Promotion Details
• Industry leader in cybersecurity and • Umbrella license pool • Up to 100 license
threat intelligence • No cost for the 6 months
• Advanced Malware Protection (AMP)
• Commitment to Partner and Customer for Endpoints license pool • Continued free use of licenses after 6
Success months with $1,500 MRR in Cisco
• Stealthwatch Cloud license pool
• Increase MSP security posture to, security
better protect clients. • No Cost SecurView SOC
• CMSP Express qualification
• Cybersecurity: The Opportunity, the
Risk, and the Challenge

Cisco Secured MSP was created to help MSP partners secure themselves.

© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco Secured MSP: Protect Your House
Cisco Cloud Security:
• Cisco Umbrella MSP
• Cisco AMP for Endpoints
• Cisco StealthWatch Cloud

Cisco Secured MSP Offer:

• Up to 100 license
• No cost for the 6 months
• Continued free use of licenses after 6 months
with $1,500 MRR in Cisco security
• CMSP Express qualification
© 2019 Cisco and/or its affiliates. All rights reserved. Cisco Confidential