Introduction

RHB Bank Berhad was founded as a public limited company in Malaysia on August
24, 1994, under the name DCB Holdings Berhad. It was given its current name on June 16,
1997. RHB Bank Berhad is the ultimate holding firm from the RHB Banking group,
according to the Group Corporate Restructuring Plan, which started on June 13, 2016 (Bei,
2017). RHB Bank Berhad was listed on the Main Market of Bursa Malaysia Securities on
June 28, 2016. The mission of RHB Bank is to implement programmes that will enrich and
inspire the community's underserved and impoverished people, regardless of ethnic, racial,
religious, or gender differences. Besides, the vision is to enrich and empower the community.

RHB Bank Berhad is a global regional financial services provider dedicated to

providing complete solutions to customers through differentiated segment offerings and an

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ecosystem that supports easy, fast, and seamless customer interactions, supported by a

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cohesive and motivated workforce and strong stakeholder relationships (RHB Bank, n.d.).

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Nowadays, RHB Bank provides banking and financial services in countries such as Malaysia,
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Thailand, Indonesia, Singapore, Brunei, and others by building branches and offices. At the
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end of June 2016, RHB Bank had 334 branches in Malaysia, Cambodia, Singapore, Thailand,
Laos, Vietnam, and Myanmar. It is ranked among the top banks in Malaysia with a significant
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presence in ASEAN. With over 14,000 employees, RHB has significant market share in
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Malaysia through focused goods and segments across the board.

RHB Bank Berhad has operates through Corporate and Investment Banking, Retail
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Banking, Business Banking, Treasury and Global Markets, International Business, and
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Support Centre and Others segments (Sofi, 2017). The Corporate and Investment Banking
division offers financing or leasing, as well as offshore banking services, to publicly traded
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firms and their associated agencies, international corporations, financial institutions, and
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government and state-owned enterprises. This segment has offers investment banking
products and services, as well as stockbroking services. Individual customers are served by
the Retail Banking segment, which offers lending facilities such as mortgages, non-residential
mortgages, hire purchase, bond purchase, credit cards, and other personal loans and
financing, as well as remittances, deposit processing, and investment-related items.

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 Conclusion

As a conclusion, RHB Bank will face different type of risk such as credit risk,
liquidity risk, and so on. The company should form a risk committee to investigate the risk
they face and come up with a way to address it. RH Bank must adhere to the previously
defined benchmark. Following the resolution of the dilemma, the management team would
produce income in a productive and productive manner. Besides, RHB Bank vision is to be
one of the top three financial institutions in ASEAN. The company have a long way to go in
order to accomplish this goal. Information technology and IT-related facilities, which could
offer for the clients, will be one of the most valuable assets on this route. Since IT
programmes can be very complicated and lead to errors due to security concerns,
simplification is essential for their performance.

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Nowadays, everyone has use social media app to complete some task such as online

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transfer money, check the transaction balance and so on. It is a great platform for RHB Bank

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to connect with client in order to promote their campaigns and boost their bank brands.
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Although RHB Bank have their own mobile app, they can improve their app with new
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features and services that can help the people to apply loans, pay interest, carry out online
transactions and so on. This will be a great alternative for clients to enjoy the banking
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activities at anytime and anywhere.

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Reference
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Bei, A. N. (2017). Corporate governance and risk management in banking industry: RHB
BANK.

Sofi, F. N. (2017). The Relationship of RHB Bank Berhad’s Profitability with Leverage and
Size (Total Asset).

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