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Assessment BriefCW - 7BSP1245 2020 - 21 B-1
Assessment BriefCW - 7BSP1245 2020 - 21 B-1
Approved ☐
Internal Moderator Module Board name PG Board B
Date: January 2021
Approved ☐
External Examiner Module Board date
Date:
Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
1. evaluate strategies available to an organisation to enable the creation and maintenance of value;
2. assess the financing choices available to organisations and the relevance of capital structure;
3. analyse the financial and operating risks faced by organizations and the strategies for mitigating these
risks;
4. research the specific issues relating investing and raising finance on an international basis
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Detailed Brief for Individual/ Assessment
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7BSP1245 Finance for International Business
Coursework Brief
Wholesome Organic Foods was founded in 1980 when the founding family acquired an
organic farm in Kent. Demand for their wholesome organic food mushroomed and the
business expanded rapidly in the 1980's but remained a family business. It was restructured
as a limited company in 1990 and subsequently experienced rapid growth until 2001.
In that year the then directors decided that the business had reached the limit of
development in its present form. Future development required large-scale expansion in
order to compete with the cost base of non-organic food producers, which in turn needed
an injection of capital that the Founding family were unable to generate themselves The
conviction that there was much money to be made from “quality organic foods" had been
vindicated but the directors felt that it would be safer to look for other avenues for future
development.
As the market grew and to keep abreast of new production technology, the directors agreed
to further update the plant and machinery. They financed updating of equipment and
premises by means of issuing debentures.
It is now April 2021 and the present directors of Wholesome Organic Foods plc believe that
the long-term success of the company lies in future diversification and expansion.
The newly appointed finance director, agrees with this opinion but insists that the company
must first appraise its own current position and if necessary, make changes to strengthen its
existing financial situation before embarking on new plans. He is particularly concerned that
the company should preserve adequate liquidity and finance its assets in a beneficial
manner. Members of the founding family still retain 30% of Wholesome Organic Foods
equity and other long-standing directors own a further 25%; a change of control is unlikely
to be welcome.
During the last year, the company has updated production and distribution assets and, in
what has been a difficult year, has been able to maintain sales and profit growth (see
Wholesome Organic Foods plc accounts in Appendix 1). There has been a great deal of
uncertainty about world economic growth and stock markets have been extremely volatile
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resulting in the firm’s ordinary shares trading below their level of one year ago although the
preference shares have made some progress, increasing by 15p during the year.
Ordinary share dividends have achieved an average growth rate of 5% per annum over the
past five years and this rate is expected to be maintained in the future.
The present market prices for Wholesome Organic Foods plc shares and debentures are:
Any new venture would be expected to achieve a return on capital employed in line with
that experienced recently by Wholesome Organic Foods. The finance director favours a
payback period of 5 years. Wholesome Organic Foods would therefore need to agree a
realistic acquisition price for such a new venture and its future cash flows in order to
determine whether these criteria could be met.
Although several investment projects are being considered the main proposal currently
being investigated offers an expansion of the “produce” component of the UK firm’s
activities, but with an additional element providing further diversification into the Spanish
organic food retail market. Wholesome Organic Foods finance director has already
calculated the trends in the financial ratios of the Bonita Foods SL, an unquoted Spanish
company, from its unaudited annual accounts (see Appendix 2) and has concluded that the
proposal is now worthy of further investigation.
Bonita Foods SL is a thriving family-owned venture requiring further capital to expand its
network of organic food shops in Spain. The existing owners feel that the firm’s future lies in
establishing wider European links and the retirement of senior family members, leaving the
younger members active in the management of the firm. They are therefore considering
selling all the shares to a suitable company at the end of 2021. The firm has been
established for 45 years and is well respected in business circles. The average age of its fixed
tangible assets is 3 years and depreciation is charged at 10% on cost each year.
The firm’s nominal share capital is €550,000 and the directors have indicated that they
would require a premium of 100%. As the firm is at present family owned and run, there is
no available price/earnings ratio. P/E ratios for the only two publicly owned companies in
the same business sector, Senza Foods SL and Garcia Organic SL, are 12 and 8 times
respectively. Garcia Organic SL had grown at a similar rate to Bonita Foods SL.
The acquisition of Bonita Foods SL retail outlets currently being investigated offers an
expansion of the firm’s activities into exporting, but with an additional element providing
further diversification for the company. Wholesome Organic Foods finance director has
already calculated the trends in the Spanish retail sector and has concluded that the
proposal is now worthy of further investigation. However, as this is Wholesome Organic
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Foods first venture into overseas markets, the directors are concerned about foreign
exchange exposure. Wholesome Organic Foods is interested not only in extending the range
of its produce but particularly in the possibility of diversifying into the retail trade. While
aware of the existence of many competitors, the directors feel that there is a ready market
in Spain for their established name and product.
The finance director has provided an expected profit forecast (under normal weather
conditions-Base Case 1 probability 55%) for the first five years of the Bonita Foods SL
project. The projected figures are, like the UK Company’s, subject to alteration if weather
conditions vary. Sales are expected to be €900k in 2022 and grow at 15% per annum to
2026. Total variable costs (of which 40% is labour cost) are expected to be €495k in 2022.
Labour costs will increase by 9% per annum and other variable costs by 6% per annum.
There will also be fixed costs of €180k in 2022 which will increase by 5% per annum.
Under best case scenario probability 30% net cash flows will be 1.15 times base case.
Under worst case scenario probability 15% net cash flows will be 0.70 times base case
The beta of Wholesome Organic Foods plc is believed to be 1.7, the rate of return on 5yr UK
government bonds is 0.25% and the FTSE all-share index return for the last year is 5.25%.
The corporation tax rate in Spain is 25% and UK corporation tax is currently 21%. Both are
payable at the end of the accounting year in question (you may assume for the purpose of
this case that accounting profit and taxable profit are identical.)
There would be no restriction on the transfer of Profits/cash flows to the UK. It is considered
possible that, as the Spanish economy develops further, even higher wages than those
forecasts may be demanded by the workforce.
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Required:
Evaluate the Bonita Foods SL investment project on behalf of Wholesome Organic Foods plc.
Advise the firm on whether it should undertake the project and identify the maximum price
Wholesome foods Plc should pay to acquire the Bonita Foods SL. Also, advise the firm on
the potential impact of foreign exchange on the project and evaluate the alternatives for
financing the purchase.
Submission requirements:
Your answer should be presented in the form of a report of 2,000 words total (excluding the
reference list). You must also submit a working Excel spreadsheet containing your
calculations.
You should use Arial font size 12 and 1.5 line spacing. Exceeding the word count by 10% or
more or deviations from the formatting instructions will attract a penalty of up to 5%. Not
submitting a working Excel spreadsheet will attract a penalty of 10%
Submissions up to 24 hours late will attract a 10% penalty for each day up to 5 days late will
be capped at 50%. Reports submitted more than one week late will attract a mark of zero.
Referred work submitted late will attract a mark of zero.
This is an individual assignment and the report submitted should be entirely your own work.
This assessment is subject to anonymous marking so do not put your name on any document
you submit. However, you must put your SRN on each document you submit. The report will
be checked for plagiarism using Turnitin and you should check using the checker on the
module site prior to submitting.
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Appendix 1
Wholesome Organic Foods plc
Abridged Trading, Profit & Loss Account for the year ended
30th June 2020
All amounts are in thousands of pounds sterling
2020 2019
Sales 7844 6780
Opening Stock 208 200
Production Cost 5460 4760
Closing Stock -216 -208
Cost of Sales 5451 4752
Gross Profit 2393 2028
Administration Expenses 631.7 562
Selling Expenses 778 722
1410 1284
Operating Profit 983 744
Debenture Interest 60 60
Profit Before Tax 923 684
Corporation Tax 277 212
Profit After Tax 646 472
Ordinary Dividend 175 162
Preference Dividend 20 20
195 182
Retained earnings 451 290
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Appendix 2
NB:
Bonita Foods SL financial year end is 30th September
All amounts are in Euros
1 Pound Sterling = 1.16Euro
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Guidance for the preparation of your report.
The purpose of this assignment is simply to give you the opportunity to demonstrate that
you have acquired the knowledge and skills identified in the Module Guide and that you can
apply them in a typical business situation.
You should approach the task as a business manager dealing with a ‘real’ business and
should:
a) Adopt a coherent approach to dealing with the set task with a clearly stated
business purpose.
Do refer to the assessment criteria given in the Module Guide which gives a general outline
of how marks will be awarded. Further specific advice about how marks will be awarded for
the coursework is given below.
Synthesis – 20 Marks:
From the case data given you should identify the nature of the decision(s) facing
Wholesome Organic Foods plc and identify appropriate theory to support the approach you
adopt and give your reasoning. i.e. which analytical tools are consistent with ‘business
focussed conceptual basis’ referred to above? (supported using appropriate citations).
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Analysis – 20 Marks:
Using the case data given, you should apply the analytical methods identified in the previous
section and evaluate the impact on the business in relation to the ‘business focussed
conceptual basis’ referred to above.
Evaluation – 20 Marks:
Conclusions should be arrived at based on your analysis of Wholesome Organic Foods plc
issues; i.e. what do the results of your analysis tell you? In your conclusions section you
should summarise the results of your analysis. Your recommendations will be assessed on
the extent to which they are linked to the analysis of Wholesome Organic Foods plc issues
and on the extent to which they are theoretically coherent – i.e. the extent to which they
are consistent with the theoretical/conceptual base you establish.
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