Case Story Details

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Organization Name

Advanced Chemical Industries Ltd - ACI

Case Story Title

Educating the farmers on Environment Protection

Case Story Date

2005/03/09

Issues Addressed

Principle 1 - Businesses should support and respect the protection of internationally proclaimed human
rights

Principle 7 - Businesses should support a precautionary approach to environmental challenges

Principle 8 - Undertake initiatives to promote greater environmental responsibility

Principle 9 - Encourage the development and diffusion of environmentally friendly technologies

Case Story Category

Partnership Project

Countries of Impact

Bangladesh

Case Description
 Advanced Chemical Industries, the successor of Imperial Chemical Industries (ICI) in Bangladesh, is the
first ISO certified company in the country. Our commitment to environment protection is reflected in
our ISO 14001 certification.

Additionally, ACI has undertaken extensive programs to educate crop farmers all over rural Bangladesh
in Good Agricultural Practices. We have a team of agricultural experts working at the field level all across
the country, holding a range of technical trainings and field demonstrations. Their activities include

I. Field demonstrations on various methods of crop protection,

that pose the least hazard for the environment

II. Training on new technologies of cultivation, for higher

yields and new crops

III. Training to channel partners (e.g. retailers and agricultural

extension workers) and third parties (e.g. NGO workers)

ACI also has similar education programs for animal and poultry farmers. These include

I. Technical trainings on diverse aspects of farming, and on

application of new technologies

II. Farmers group meeting for sharing of learning and

experiences

III. Free visits to farms by veterinarians, to identify problems

and give advice to individual farmersBangladeshi farmers are mostly illiterate persons, having learnt the
art and science of farming by assisting their family on the fields. Our continuous endeavors to educate
farmers have given significant benefits on three fronts:

I. Raising the level of awareness among farmers on improving

their agricultural output through application of new

technology, encouraging them to share experiences with

neighboring farmers and, in the long run, developing

educated farmers.

II. Raising the educational level and technical knowledge of

channel partners and third parties who act as advisors to the

farmers.

III. Most importantly, making practicing farmers aware of ways

to protect the environment from hazardous uses of

chemicals on their farms, allowing them the opportunity for

informed decision-making.

ACI hopes to continue to play a leading role in promoting greater environmental responsibility among
farmers in Bangladesh.