Myanmar

Global Music Industry Revenue

Total
Rev 23.9 22.4 20.8 20.8 20.2 19.6 18.3 17.0 15.9 15.0 15.1 15.0 14.6 14.1 14.9 16.2 17.3 19.0

Unit: $ in Billion 0.6 Synchronisation revenues

Performance rights
0.7 Streaming
Digital (excluding streaming)
0.8 1.0 Physical
0.4 0.1
1.0 1.0
0.2 0.4
1.0
1.2
0.2 0.4
2.0 2.7
1.3
0.3 0.4
2.7 1.3 0.3 0.3 0.3 0.4 2.4
0.4 0.3 0.3 2.3
3.4 1.4
0.4 1.5 1.6
0.7 1.8 2.0
1.0 1.9
3.7
23.3 1.4 8.9
21.7 3.9 1.9 2.9 4.7 6.7
20.0 4.3
19.4 4.4
18.1 4.3
16.4 4.0 3.8
14.2 3.2
2.6
12.0 2.3
10.5
9.0 8.3 7.7 6.8 6.0 5.8 5.6 5.2 4.7

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Source: IFPI –GMP2019

The One Stop Music Solution

Fight Piracy Social Interactive

Leverage on high
Work with local music social media
society in taking legal activeness;JOOX
action against illegal presented a more
music platform social interactive in-
app activities

Convenient Accessible Local Exposure

Easy-listening with curated Extensive music library from

A reachable platform for local
playlist; Music anytime, local, Asia & global Hits; More
musician to promote music on
anywhere with 24-hr Radio recommendation on local
JOOX
taste local flavor
 JOOX has launched in SE Asia since 2015

Usage Awareness

47% 79%

11% 51%
Usage Awareness
12% 42%
65.3% 73.2%

43.5% 60.8%

Usage Awareness
32.1% 61.7%
28% 64%

28% 48%

12% 36%

Usage Awareness

59% 79%

Usage Awareness
6% 19%
33% 47%
11% 17%
11% 25%

Source: Ipsos Connect December 2017, Winning the hearts of advertisers and users: how JOOX leads the streaming music competition in Asia 7% 14%
JOOX IN MYANMAR

8 Million
Total Registers

2.2 Million
Monthly Active Users

#1 Awareness & Usage

Top Music App

#4 Download
in Google Play Overall Category
JOOX DEMOGRAPHIC

Gender Age Group

50%

33%

9%
7% 1%

56% 44% Below 18 18-24 25-34 35-44 Above 44

Our User Preferences in 2019

Music Listened by Genre Music Types in 2019

MM ENG Asian
2018 Others
40% 40%
2019 1%
1%

20%

24%

19% 19% 18%

16%
78%

10%

6%
2% 3% 1% 1% 1%

Pop Hip Hop, R&B International Rock MM Traditional EDM K Pop, J Pop, others
Discover millions of songs from mainstream to indies

Labels
Locally-curated playlists and radio stations with lyrics

Playlist

JOOX Radio
Offline listen to your favorite songs even without internet
Personalized to suit everyone’s taste
Karaoke to sing your heart out
JOOX Coins for sending virtual gifts
On Our Social Media

940K+ 29k+ 233k+

Facebook Followers Instagram Followers Views on YouTube
Multiple Devices
Mobile

Desktop

iOS Android

10%

90%
FREE + PREMIUM = FREEMIUM

  Free Premium (VIP)

Listen to unlimited songs across platforms most
Download songs to listen offline most
Play songs on-demand most
JOOX Radio
Create your own playlist
Lyric feature
No Ads ▪
Hi-Fi quality music ▪
UNLOCKING MUSIC MARKETING OPPORTUNITIES IN 2019
UNLOCKING MUSIC MARKETING OPPORTUNITIES FOR BRAND
Most of our clients placed their ads here
Check In Task Campaign
 Daily Log-in Campaign Get daily prizes and bonus prizes

User Journey

Click splash/banner/pop up to enter

campaign page; Get prize pop up Get 3rd party code on Press copy and go directly to 3rd
Click to claim daily log-in prize/extra bonus notification redeem code page party redemption page
prize for log-in 3/5/7 days
TOP FAN Campaigns
 TOP FAN Campaign Listen selected song and get prizes

User Journey

Featured Song: album/playlist

Prize: JOOX VIP, 3rd party codes,

physical prizes

Promo Slot: splash, banner, pop up

Click splash/banner/pop up to Click button (song auto-play) Get prize pop up

enter campaign page and get prize (1 time/day) notification
Stream & Win Campaign Sign up, stream, and win

User Journey

Click splash/banner/pop up to enter campaign page;

Fill in personal info to sign up (name, city, mobile number, email)

Stream featured song/album/playlist

Top Listeners will get prizes (special merchandise)

JOOX will announce and contact winners to giveaway physical prizes

2
JOOX Karaoke BATTLE
Objective: Host a karaoke contest among users
Ranking is based on recordings’ likes on JOOX
Everyone can submit their recordings
JOOX Karaoke BATTLE cases
JOOX Karaoke STAR
Objective: find Karaoke star among KOLs
Ranking is based on votes in this
campaign page Enable to
Whitelist KOLs to submit their recordings give VIP
and users can only vote for the winner users more
votes than
free users
 JOOX Karaoke with K- STAR + BRAND

Performance Prize
Duet with Audio Solo for Solo Video
Prizes
Artist
JOOX Karaoke Superstar Season I
Scan QR code
Showcase: Scan QR code on Coca cola bottle and get free VIP on playlist page. For now, we only support to
scan QR code to redirect to playlist and get VIP (not support artist/album/charts, etc.)

Step 1: See QR Code printed Step 2: Open JOOX and click Step 3: Scan the QR Step 4: Open sponsored
on the coca cola bottle “Scan” on Discover Page code playlist and get free VIP
Special VIP Redemption code with Your Brand Name

Brand distributes the customized

redemption code, like “iLoveCocaCola”
on social media and other platforms.

Users enter the redemption code in

JOOX to get X-day VIP 

Share Specific Playlist to Get JOOX VIP

Brand distributes the branded songs or

special playlist, users have to share the
playlist on social media and they will
get X-day VIP.

JOOX Ad Solutions

Most of our clients placed their ads here
Splash Screen (Visual) TAKE OVER SPLASH SCREEN WHEN OPENING JOOX

Can redirect to:

Client’s website, playlist, Campaign on JOOX
(Except app store/Google Play)

Channel: Discover Page

Size: 1080 x 1920 pixel
Target: Free Users
Limit: Frequency cap 1/2 imp per user per day
Minimum Buy - $1,000

• Direct Client Price : CPM 6 USD

• Agency Price : CPM 5 USD
• Daily Impression : 150K ~ 250K
• CTR : 10% ~ 18%
Splash Screen TAKE OVER SPLASH SCREEN WHEN OPENING JOOX
(VDO + Visual)
Can redirect to:
Client’s website, playlist, Campaign on JOOX
(Except app store/Google Play)
VDO
Channel: Discover Page
Size: 720 x 1560 pixel
Target: Free Users
Limit: Frequency cap 1/2 imp per user per day
Minimum Buy - $1,000

JPEG • Direct Client Price : CPM 7 USD

• Agency Price : CPM 6 USD
• Daily Impression : 150K ~ 250K
• CTR : 10% ~ 18%

Chick to see example

Audio Ads Every 5 songs or 15 mins

Channel: Music Player

Length: 15 secs (<1MB)
Format: MP3
Photo: 640 x 640 pixel (500KB)
Target: Non VIP Users
Limit: Maximum cap 2 imp per user per day
Minimum Buy - $1,000

• Direct Client Price : CPM 5 USD

• Agency Price : CPM 4 USD
• Daily Impression : 150K ~ 250K
• CTR : 10% ~ 18%
 T1 Banner Ads BANNER ON TOP OF JOOX HOMEPAGE
(Carousel Slot 2,4,6)
Can redirect to: Video, Playlist, Campaign on JOOX

Channel: Discover Page

Size: 1182 x 472 pixel
Target: All Users
Period: Weekly Buy

According to JOOX guidelines, this position cannot buy

consecutively without changing artwork weekly basis.

• Direct Client Price : 2,100 USD

• Agency Price : 1,800 USD
• Package Selling : Weekly banner ads
• Can support branded playlist if necessary
 BANNER ON MIDDLE OF JOOX HOMEPAGE
T2 Banner Ads
Can redirect to: Video, Playlist, Campaign on JOOX

Channel: Discover Page

Size: 1182 x 216 pixel
Target: All Users
Period: 3 Days Buy

According to JOOX guidelines, this position cannot buy

consecutively for 6 days consecutively.

• Direct Client Price : 3,600 USD

• Agency Price : 3,000 USD
• Package Selling : 3 Days banner ads
• Can support branded playlist if necessary
Sponsored Chart SHOW SPONSORED BRAND ON JOOX MYANMAR
TOP CHART

Channel: Discover Page

Placement: Pop Up + Myanmar Top Chart
Size: 1182 x 472 pixel, 1000 x 1000 pixel
Target: All Users
Period: Weekly Buy

• Direct Client Price : 3,600 USD

• Agency Price : 3,000 USD
• Package Selling : Weekly banner ads
• Can support branded playlist if necessary
VIP Card/VIP Code

JOOX VIP CARD to be the best fit for your on-ground activity or
loyalty program!
* All design and denomination value are customizable
 THANK YOU FOR YOUR TIME

Contact Person :
Cho Nwe
Business Development Manager
Mobile : +9595393060
Email : cho@tencent.co.th