Unit 3 Behavioural Economics

- Discussion Topics
a. Consumer behaviour
b. Nudging people
c. Unboxing Videos

- Language Points
a. Subordinate Clauses
b. Present tenses
c. Modal Verbs
d. Conditionals

- Project Work
Making an unboxing Video

LESSON A: THE WAY WE ACT

1. Look at the photo and answer:

a. What type of site is it?

b. What is the topic discussed?

c. Go to https://www.proprofs.com/quiz-school/story.php?title=mty5mdi5maqllz

and answer the questions.

d. Write a short conclusion about your findings.

2. Now read about Behavioural Economics p. 47- 49 “The Language Lab Library Essentials of
Economics” (Don’t pay attention to Exploring Economics box yet) and say how the questions
answered in point 1 relate to the concepts described in the text. Write between four and six
sentences. Use the Verbal System Poster as a guide.

E.g. Behavioural Economics makes the rationality assumption of traditional economics less
rigid and looks at the way people actually behave and the questions we answered aim at
understanding people’s purchase decisions.

3. Discuss: Why might different people respond differently from each other in otherwise
similar circumstances?

LESSON B: NUDGING PEOPLE

1. Look at the Exploring Economics Box “The Language Lab Library Essentials of Economics” p.
48 and Explain the title: Nudging People: How to change Behaviour.

2.Now answer the three questions below the text.

1. How would you nudge members of a student household to be more economical in the use
of electricity?

2. How could the government nudge people to stop drop ping litter?

3. In the 2011 Budget, George Osborne announced that charitable giving in wills would be
exempt from inheritance tax. Do you think this will be an effective way of encouraging more
charitable donations?

LESSON C: Unboxing Videos

1. Look at the following photo and answer:

a. What type of video does it illustrate? What is its objective?

b. Have a look at the title and answer the question before watching the video.
https://socialpubli.com/blog/why-use-unboxing-video-influencers-for-products/

2. Now visit the site and read the article. What else can you add to your answer to b above?

3. Re read the article and answer the following questions.

a. Who should you ask to make your products unboxing videos if you want to increase your
sales?

b. What is the difference between an unboxing and a haul video?

c. How have unboxing videos changed over the last years?

4. Discuss: How do you think unboxing videos nudge people towards changing their purchasing
behaviour?

PROJECT WORK: My Unboxing Video

1. Watch the following video and answer.

a. Describe in one word the effect this video has had on you.

b. Where would you see it? Who do you think the target audience is?

c. How effective do you think this video is?

d. How do you think it could be improved?

Nike Adapt BB Unboxing - Futuristic Self Lacing Sneakers

https://www.youtube.com/watch?v=hViOYZVMiWs

2. Make your own Unboxing video

a. Choose a product to advertise.

b. Make a 5- 8 minute unboxing video. Follow these steps.

- Choose an Unboxing Niche.

- Practice Speaking Slowly and Clearly.
- Use the Right Unboxing Set-Up.
- Don't Delay the Unboxing in Your Video.
- Show the Product in Use.