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APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE

Junior Alejandro Figueroa Lozano

Negociación Internacional- SENA

Ficha: 2374884

Instructor: HERNAN ALONSO VELEZ GIL

5 de septiembre de 2021
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Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National

University, Lugansk, Ukraine.

The development of the economic system in Ukraine and the competitive relations

between its subjects necessitate the decision of tasks, among which the question of the

diagnosis of the company, the marketing activity occupies a special place.

There are some scientific works by national scientists dedicated to this problem. Few of

these investigations allow us to talk about these investigations.

It is also confirmed by the fact that the determination of the current status of the subject

of the activity depends on the operation of the plan package

In particular the authentication of the real state and the properties of the parsable object,

which is the marketing complex.