Mid-year business meeting to

The Four Season's Hotel & Resort report on our global expansion

Tourism industry
post covid-19 Digital Digest Assignment Slide Presentation
MRK634-SDD
Professor Adam Sykes
Brock Welch 121226195
5 November 2021
Corporate strategy
Since the pandemic The Four Seasons
Hotel and Resorts have made many
corporate changes which have helped the
company during this pandemic;
Sale of resort in Napa Valley which sold
for $175 million.
Investments into the resort in Hualalai
which include more villas to
accomodate people who want more
space with covid-19 restrictions.
Partnership with several companies to
build a very high end resort in Naples
Florida.
(Barreira)
 These are statistics covering the travel industry during the

Pandemics Covid-19 pandemic.

The international travel industry lost %64 of yearly

Impact revenue from 2019-2020.

Almost %60 of travelers will travel domestically in 2021
instead of %30 of travelers who will not travel
internationally.
The pandemic has Almost %60 of travelers say they will go out of their
affected the tourism way to purchase a travel brand that they trust.
industry greatly. Many
high-end hotels have (Lusty)
been closed while they
still have expenses to
pay to maintain their
assets.
Four Seasons Future Invest in future trends
Two Objectives to achieve
After the pandemic the travel industry will be changed
long-term. It is vital that the Four Seasons brand should
expand in growing geographic markets, specifically in
Canada where they can expand in Vancouver. Consumers
are preferring to stay in accommodations that offer a
variety of amenities which provides the guest with the
resources to have a good experience.

Strategize based on restrictions

Countries globally are re-opening their economies with
different approaches, either with tought restrictions or
opening completely which allows guests to travel
recreationally. It is important for the Four Seasons to
concentrate its budget on locations that give the brand the
opportunity to maximize revenue.
Thank You
This will be the last post for the Digital Digest assignment. It was a
pleasure to follow and support The Four Seasons brand. It is a company
that I would love to work, their focus on the needs of their guests sets an
example for any company that wants to create something meaningful.

The Four Seasons Hotel and Resorts is a world recognized brand which
started in Canada. The quality of the guests experience has influenced the
entire luxury tourism market. In the future they will continue to grow and be
recognized in this industry.

The world is slowly opening up, however, it is opening. I hope that you look
forward to your future travel experience.
Works Cited
Barreira, Alex. "Wine Country gets its Second $2 Million per key Hotel Sale in 2021". San Francisco Business
Times, 2 November 2021. https://www.bizjournals.com/sanfrancisco/news/2021/11/02/four-seasons-napa-
valley-sunstone-alcion-sale.html.

Lusty, Kendra. "2021 Travel and Tourism Statistics". Access Development, 14 July 2021.
https://blog.accessdevelopment.com/2021-tourism-and-travel-statistics.