11/06/21 BMK429 - Strategic Management (BMK429) | Aston University

BMK429 - Strategic Management View Online

(BMK429)

43 items

Core Textbook (4 items)

Please be aware that the core textbook for this module is available in eBook format via
three different platforms.  Library models for eBooks is on a multi user basis.  If you are
unable to access the eBook on one platform please try the other.  If you constantly receive
an message telling you the eBook is in use please alert me and we will investigate
purchasing additional licences.

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Essential | MyiLibrary Platform. There are 20 licences which mean 20 students
can access this eBook at exactly the same time. If you are the 21st person you will see a
message to alert you to try again later

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Essential | VLeBook Platform. There are 10 licences which mean 10 students can
access this eBook at exactly the same time. If you are the 11th person you will see a
message to alert you to try again later.

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Essential | VitalSource Platform. There are 15 licences which mean 15 students
can access this eBook at exactly the same time. If you are the 16th person you will see a
message to alert you to try again later.

Journal articles (1 items)

Journal articles are located via a variety of different platforms.  The journal articles will
either have a PDF link or will be available via a button called Find it @ Aston.  Use this
button to locate the different platforms, click the link and then log in with your Aston
University username and password.

Cases (1 items)
AirAsia and the Tune Group: diversifying across industries - Julie Verity, Mark Jenkins,

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11/06/21 BMK429 - Strategic Management (BMK429) | Aston University

Tazeeb Rajwani
Chapter

Unit 1 (2 items)
Chapter 1; What is strategy - Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan
Angwin, Patrick Regner, 2017
Book | Essential

The Business of Business; Schumpeter. 2015. The Economist, 414 (8930), p. 62. -
Schumpeter
Article | Essential

Unit 2 (7 items)
Chapter 2: Macro environment analysis - Gerry Johnson, Richard Whittington, Kevan
Scholes, Duncan Angwin, Patrick Regner, 2017
Book | Essential

Chapter 3: Industry and sector analysis - Gerry Johnson, Richard Whittington, Kevan
Scholes, Duncan Angwin, Patrick Regner, 2017
Book | Essential

Case study: Global Forces and the Advertising Industry pp. 92-95 11 Ed. - Gerry Johnson,
Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book

Further Reading

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Recommended | MyiLibrary. Case study ‘The Pub’ pp. 563-567 Johnson et al.
2017. Case study ‘Megabrew’ pp. 639-650

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Recommended | VLeBooks. Case study ‘The Pub’ pp. 563-567 Johnson et al.
2017. Case study ‘Megabrew’ pp. 639-650

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Recommended | VitalSource. Case study ‘The Pub’ pp. 563-567 Johnson et al.
2017. Case study ‘Megabrew’ pp. 639-650

Unit 3 (8 items)
Chapter 4 Resources and Capabilities - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Essential

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Chapter 7, Sections 7.1-7.2 Generic Competitive Strategies - Gerry Johnson, Richard

Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book | Essential

The Core Competence of the Corporation. - Prahalad, C. K.1Hamel, Gary2

Article

Thursday webinar group: The Formula 1 Constructors: capabilities for success ES11e pp.
584-592 - Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick
Regner, 2017
Book | Essential

Saturday webinar group: H&M in Fast Fashion: continued success? ES11e pp. 576-583 -
Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book | Essential

Further Reading

Firm Resources and Sustained Competitive Advantage. - Barney, Jay1

Article | Recommended

The Future of Resource-Based Theory - Jay B. Barney, David J. Ketchen, Mike Wright,
2011-09
Article | Recommended

Unit 4 (6 items)
Chapter 7: sections 7.1-7.2; 7.4; and IKEA case example pp237-239 - Gerry Johnson,
Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book | Essential

Chapter 8 Corporate Strategy and Diversification - Gerry Johnson, Richard Whittington,

Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book

Case example ‘Virgin – is the brand more than Richard Branson?’ pp271-275 - - Gerry
Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book

Creating value through business model innovation - Amit, RaphaelZott, Christoph, 2012
Article | Essential

Corporate Strategy Is a Fool's Errand. - Vermeulen, Freek1, 2013

Article | Essential

bcg.perspectives - BCG Classics Revisited: The Growth Share Matrix

Webpage | Essential

Unit 5 (9 items)

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Fundamentals of strategy - Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan

Angwin, Patrick Regnér, 2015
Book | Essential

Fundamentals of strategy - Gerry Johnson, Richard Whittington, Kevan Scholes, 2015

Book | Essential | MyiLibrary

Appendix - Evaluating Strategies - From Fundamentals of strategy by Gerry Johnson

Chapter | Essential

Chapter 11: Mergers, acquisitions and alliances - Gerry Johnson, Richard Whittington,
Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book | Essential

Chapter 12: Evaluating strategies - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Essential

Case Example: ‘Future-proofing business? Sainsbury acquires Argos’ pp. 365-367 - Gerry
Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner, 2017
Book

Further Reading

Mergers and Acquisitions: Motives, Value Creation, and Implementation

Chapter | Recommended

J.P. Morgan ‘2017 M&A Global Outlook: Finding opportunities in a dynamic market
Document | Recommended

Unit 6 (4 items)
Exploring strategy: Text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regnér, 2017
Book | Essential | MyiLibrary. Please read Chapter 9

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Essential | VLeBooks. Please read Chapter 9

Exploring strategy: text and cases - Gerry Johnson, Richard Whittington, Kevan Scholes,
Duncan Angwin, Patrick Regner, 2017
Book | Essential | VitalSource. Please read Chapter 9

Prahalad, C., & Lieberthal, K. (2003). The end of corporate imperialism. Harvard Business
Review, (8), 10 - Prahalad, C.K.Lieberthal, Kenneth, 2003
Article | Essential

Referencing Support (1 items)

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11/06/21 BMK429 - Strategic Management (BMK429) | Aston University

Cite them right online - Pears, Richard

Book | Essential

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