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Media's Role in Democracy

The document discusses the relationship between media, democracy, and advertising. It notes that media acts as a link between people and government, and an ethical media is essential for democracy. Mass media earns money through advertisements, which are shown repeatedly on television screens to get the public's attention and lead them to buy products. The document also explores how television has brought the world closer by allowing viewers to watch news and entertainment from other countries, and discusses the role media plays in informing citizens and forming public opinion in a democracy.

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Saptamita Ghoshal
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149 views2 pages

Media's Role in Democracy

The document discusses the relationship between media, democracy, and advertising. It notes that media acts as a link between people and government, and an ethical media is essential for democracy. Mass media earns money through advertisements, which are shown repeatedly on television screens to get the public's attention and lead them to buy products. The document also explores how television has brought the world closer by allowing viewers to watch news and entertainment from other countries, and discusses the role media plays in informing citizens and forming public opinion in a democracy.

Uploaded by

Saptamita Ghoshal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MEDIA-DEMOCRACY AND ADVERTISEMRNT

A. Fill in the blanks:

1) Media is the plural form of the word MEDIUM.


2) MEDIA refers to the all means of communication ranging from a phone call to the evening
news in television.
3) An ethical media is essential for DEMOCRACY.
4) The Freedom of PRESS derived from Freedom of Speech and Expression.
5) Media acts as a link in between the people and the GOVERNMENT.
6) Mass media earns money by different ADVERTISEMENT.

B. Answer the following questions:

1) Why are some advertisements shown repeatedly on the T.V. screen?

Same advertisements are shown repeatedly on the television screen so that it would get
into the attention of the public and lead them to buy the product.

2) What do you mean by a balanced report?

A balanced report is one that discusses all points of view of a particular story and then
leaves it to the readers to make up their minds.

3) How has T.V. brought the world closer to us?

Television images travel huge distances through satellites and cables. This allows us to view
news and entertainment channels from other parts of the world we see cartoons on our
television set which are mostly from Japan and the United States.

4) List three things that you know about some other parts of the world from watching
television.

Three things that we know about some other part of the world from watching television are:
 IPL 2020 from UAE.
 Terrorist attack on World Trade Centre (WTC) in the USA. c,
 Oscar award ceremony held in USA.

5) In what way does media play an important role in democracy?

Media provides news and discusses events taking place in the country and around the
world. It is on the basis of this information that we learn how the government works.
 Media also criticizes the unpopular policies and programs that the government
takes.
 Media forms public opinion.
 Media acknowledges us with several current issues. Media provides awareness
among masses.

6) ‘Most television channels and newspapers are the part of big business houses.’ Justify the
statement with proper examples.

 The technologies that mass media use keep changing and so a lot of money is spent
on getting the latest technology.
 The TV studio in which the newsreader sits has lights, cameras, sound recorders,
transmission satellites etc.
 All of these cost a lot of money.
 A number of people who works for the broadcasting needs to be paid along with the
News readers.
 Due to these costs mass media needs a great deal of money to do its various works.
As a result, most television channels and newspapers are part of big business
houses.

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