Business Idea: 

Diverting all waste created by the mainstream materials to create innovative

recycled products.
 
Industry: Cleantech, ecommerce

Concept: There is a huge potential in the waste management industry. About 10% of the
recycled waste is only being recycled.
 
 Customers: All households are the target customers
 
Project Description:
In today’s world, people are slowly realizing the importance of sustainable living. Many
organizations and individuals are trying to switch to greener alternatives to build a healthy
environment. We need to pay attention to the lessons learnt from climate change. It is not only
important to take care of our physical and mental well being but also caring for and improving
the life of our eco system should be our responsibility.

A mobile app will be created which will connect households, waste collection partners, product
manufacturers, sellers and manufacturing brands with each other. By doing so, it will help
consumers to sell their waste and buy recycled products from the platform itself. This will help
to create a circular economy which means we are trying to reduce the dependence on natural
resources and also solving waste management problems unlike the linear economy. In linear
economy we are consuming natural resources to the fullest, deplete them, turn them into
waste and build huge waste heaps.
This mobile application will help to purchase recycled products like bags, kitchenware and also
stationery. And when these items are about to expire the customers can return these items for
recycling. It is also important for customers to understand the positive effects on environment
by using recycling products. This will be done by showing numbers like the number of trees
saved, reduction in carbon footprint and reduced pollution levels. These numbers will be shown
for individual customers.
The model is simple. Selling own products and also charging commission from external sellers.
The revenue channel includes selling of the waste for recycling and cost sharing with partner
brands.
Value Proposition:
People generally intend to throw away their waste and they do not worry much about the
household waste which is produced regularly. But through this app, we are encouraging them
to sell their waste for recycling. This recycled waste will be used to make new items. This will
result in the lowered usage of environmental resources and also avoid dumping of waste.
And also this app will act as a platform to external sellers as these kind of sellers do not get
much recognition.
There is also a shift in the consumer mindset. The younger generations are ready to switch to
sustainable products and services to ensure nature’s well-being.