PLAYPAL

GROUP 2

● Prathik Venkat Jogi

● Onyebuchi Isidore Ejesi
● Krishna Akhil Teej Pagadala
● Murali Krishna Vunnam
● Niharika Mandada
● Tejaswi Yerreddu
EXECUTIVE SUMMARY

Our mission to create Playpal is to create a playground where you can fit-in with other fellow
misfits, where you are one sign-up away from engaging in different sports of your interest, meeting
new playmates without having to wait for hours before you start playing.

Welcome to Playpal, your all in one destination for sports, fitness, fun and all things recreational.
COMPANY DESCRIPTION
● Playpal is a one stop website that provides services such as Online ticketing, Sports reviews,
Chatting, and Sports related trend analysis.
● Engaging sports enthusiasts interested in similar sports
● Outsourcing venues while playing intermediary between venue owners and subscribers.

Major Goal: Playpal tend to serve the needs for people to be fit as well as socialise and meet
people
SWOT ANALYSIS
Strength Weakness
● Involves different sports ● Less Awareness
● Venues nearest to you ● Limited budget
● Affordable prices ● Insurance cost

Opportunities Threats
● Partnerships with more venue companies ● Customer loyalty to a particular sports
● Hosting tournaments. center.
● Building of our own sports centers. ● Liability of issues that occur at the venues.
INDUSTRY ANALYSIS

● The Sports Industry has touched $80 billion which is increasing linearly from 2009. It
almost doubled from 2009.
● Technology is evolving to multiple fields such as sports, medical, finance etc.
● Businesses that contribute to the Sport industry are apparel, gambling,
supplements/medicines, equipment.
COMPETITOR ANALYSIS
● Steam is an esports platform where many customers play online games.

● Global sports companies like Topgolf, who have more experience in the sports industry and
have good funds may expand their platform to all in one sports or recommendation of the
playgroups.

● Playo (India-based) and Playfinder(UK-based) may expand their market to the United States as
well. PlayPal core value is the recommendations, it can be whole new experiences that makes
us MVP.
CUSTOMER ANALYSIS

● Our target age is less than 18-35 for our potential customers.
● Players that have trouble finding other players to match with in various sports.
● Owners of AAU basketball tournaments can rent our venues on the app for there
tournaments.
● Regular customers that come to our venues on a weekly or monthly basis, will be
using our facilities for multiple reasons.
● The magic of our idea is that the customer can either play with the same team as
yesterday or a new team of who showed up that day.
WEBSITE ANALYSIS
● Switches

● Training Sessions
● Scoreboard
● Analysis
● Feedbacks
Marketing Objectives

● Reach objective: 55000 users in first year

● Acquisition Objective: 40% sport venue owners 4000 venue of 9443(US)
● Conversion Objective: Commission charges varies from 20-25%
Points of difference

● Booking slots
● Finding PlayPals/PlayGroups
● Events/Competitions
● eSports
Target Markets

● Geographic: Major Cities

● Demographic: 18 - 35
● Psychographic: Focus on Extroverts initially
● Sociographic: Sports over gym, Healthy lifestyle
● Behavioural: Impatient
Positioning
MARKETING STRATEGY
FINANCIAL ANALYSIS - Startup Budget
FINANCIAL ANALYSIS - Income Statement for 3 Years
Break Even analysis
Units
FC
VC
TC
Rev

Break even at
100,000
5,500
3,000
8500
8500.00
200,000

950,000 subscribers
10,000
7,000
17000
17000.00
300,000
20,000
5,500
25500
25500.00
400,000
27,000
7,000
34000

Happens at Q1-Y3
34000.00
500,000
30,000
12,500
42500
42500.00
600,000
35,000
16,000
51000
51000.00
700,000
35,000
25,500
59500
59500.00
800,000
40,000
28,000
68000
68000.00
900,000
50,000
26,500
76500
76500.00
1,000,000
60,000
25,000
85000
85000.00
1,100,000
70,000
25,500
95500
95500.00
1,200,000
85,000
17,000
102000
102000.00
1,300,000
70,000
40,500
110500
110500.00
1,400,000
80,000
39,000
119000
119000.00
1,500,000
85,000
42,500
127500
127500.00
Sales Forecast for 3 Years
Timeline of events for PlayPal

1. Legal Procedures
2. Acquiring Licenses and permits
3. Hiring Personnel
4. Website and App development
5. Market research and Analysis
6. Sales Activities
7. Market validation
8. App redevelopment
PERFORMANCE EVALUATION

● Build an app instead of basing entirely on website

● Engage in customer loyalty programs
● Introduce tournaments and competitions.
● Recommendation experience.
 THANK YOU

ANY QUESTIONS?