Controversies

Forever 21 has confronted a number of scrutiny withinside the beyond numerous years. In
March 2016, the agency fell beneath neath hearthplace from customers after generating a
men’s t-blouse pronouncing “Don’t say perhaps in case you need to mention no.” Consumers
had been outraged through the suggestive language of the blouse and demanded it's taken off
shelves. Forever 21 became pressured to launch an announcement in reaction to cope with the
criticism, stating, “Forever 21 strives to exemplify the best moral requirements and takes
remarks and product issues very seriously. With regards to the t-blouse in query, upon receiving
remarks from our clients, we took instantaneous movement to have it eliminated from our
website. We clearly make an apology to all and sundry who become indignant through the
product” (Peyser).

The agency additionally took a success whilst looking to attain new customers through
developing an Instagram account for its plus-length customers. Angry shoppers commented at
Instagram pronouncing that the fashions did now no longer as it should constitute the common
plus-length customer and confirmed an unrealistic portrayal of what a plus-length lady appears
like. Once again, the agency became driven to launch an announcement pronouncing, “We
usually admire our clients achieving out after they have a situation and consequently have
eliminated a number of the snap shots and are operating to make certain all of our destiny posts
as it should constitute the Forever 21 Plus customer. As a majority of the content material on
our social media debts is person generated through our dependable clients, we inspire them to
maintain to proportion their very own photographs to offer a real illustration of our garb,
embracing splendor in all shapes and sizes (Chapin).” Many humans had been happy with the
agency for developing a plus-length line that nevertheless became simply as brand new and low
priced because of the everyday Forever 21 line. But those identical humans additionally argued
that Forever 21 had lots to study the plus-length enterprise and the way to well move
approximately getting into this kind of touchy market.

According to Forbes, Forever 21 has had 50 copyright violation court cases and has been sued
through well-known designers which includes Diane von Furstenberg, Anna Sui, Trovata and
Gwen Stefani. Forever 21 has now no longer been discovered responsible and has settled
maximum of the instances in court. In the agency’s defense, Forever 21 used traders as
opposed to designers, in order that they couldn't necessarily “copy” designers.

The agency has additionally confronted allegations that their garb become selling faith and
contained Christian propaganda due to the fact a number of their garb contained phrases which
includes, “Thank God,” “Holy,” “Peace,” “Faith,” “Hope,” “Love,” and “Jesus” (Mathew). The use
of Christian propaganda can attract to most effectively a totally small institution of customers
whilst separating a miles large institution of customers, mainly customers withinside the United
Kingdom wherein a massive part of the humans are atheist. The use of those phrases and
different Christian symbols in a basically elegant and brand new feel also can offend many
Christians and isolate them as well.
Another class-movement lawsuit in opposition to Forever 21 became approximately them taking
gain of personnel. Many in their personnel are excessive faculty employees with minimal salary
who aren't privy to their rights as personnel. The class-movement in shape claims that Forever
21 “systematically didn't pay them for hours worked” forcing them to paint off the clock and now
no longer permit meal breaks, in keeping with one Huffington Post report (Hicken). In addition to
this, Forever 21 moved its manufacturing to Asia wherein there had been lawsuits of
“sweatshop” conditions. The factories of Forever 21 have obtained many hard work lawsuits,
Robert Ross of Clark University advised Business Insider. “Nobody withinside the global is
creating a residence if a store is selling $10 jeans,” says Ross (Hicken). These controversies
about hard work have grown to become a few clients farfar from buying Forever 21
merchandise and clearly makes the customer query what sort of agency they may be putting
their cash towards.