Steps 

:
1. Describe and break down the business problem :

What is the reason to conduct this research ?

The launch of a new channel to sell clothes « S-commerce »

Who are the competitors ?

What are the social commerce platforms ?

What platforms are used the most by the Tunisian market ?

Who is the target market ?

How is the target market’s behavior now ?

How will the behavior change after integrating social media commerce ?

How well is the competition performing in these social platforms ?

2. Environmental context : Problem identification

Expert interviews
Primary and secondary data selection

Statement :

Analyze the impact of introducing S-commerce platforms on the current product’s

performance and its effect on the target market’s behavior.

Objectives :

 Understand the current market and the clothes brands operating on Social platforms.
 Measure the effect of S-commerce on traditional businesses
 Analyze the change in the target market’s behavior after introducing S-commerce
Model selection : Exploratory approach
The objective is to understand the added value of adapting social commerce platforms.
We are going to perform a quantitative analysis because we are willing to measure the
impact of these platforms on the market share and revenues of the brand.