Brief Summary

Wish you wood toy store is one of the best store in the world. Gumagawa sila ng
Crafted wooden toy store
that needs alot of effort. The owners, Jim and Pam Kleins are applying different
strategies to develop
their business. Despite their efforts, hindi sila kumikita. Therefore, may need
silang i-check wthere their
strategies are working or not. Para magawa 'yon, they need to understand their
business completely through
developing SWOT analysis.

For the recommendation, I insist na magkaroon sila ng strategy on which

their focus is on the side of customer needs and experiences since knowing about
what
customer needs is important. According to infoentrepreneurs.org, "the more you know
about your
customers, the more effective your sales and marketing efforts will be". It will be
worth making
an effort on finding out who they are, what they buy and why they buy it and we
know naman na
it is important to make the company their are running on to be alive
in the long-run by making its lifeblood or specifically the customers, keeps on
streaming.

Next recommendation point naman is kailangan nila ng feedback system, although

meron sila
non ang kaso lang outdated na 'to so mas maganda kung updated yung feedback system
nila, so in that way
makakasabay at mag-iimprove pa yung business nila. So paano? One of the best way is
to gather all the
feedbacks through social media since this is the easiest way kasi lahat naman ng
tao ngayon eh may mga
social media accounts na at marami ang user based dito or pwede rin yung
traditional way na mag-iiwan
nalang ng feedback through balot box pag nag walk-ins mga customer.

Third recommendation point, Ads or Advertisement, as indicated in the ppt, it can

be in any form of paper
such as pamphlets or visiting cards or it can even be a brochure. Pero the best and
the cheapest form of
advertisement is the word of mouth, this one is considered as one of the most
powerful forms of advertising
since nabu-build up siya through trust and relationship.

Fourth recommendation point, this one is optional pero mas maganda kung bibigyan
nila ng space
na magkaroon sila ng maliit na kid furniture section as it suggest in their store
name. This might bring
customers from different locations.