Appendix A.

MCP 2021-22 Conceptual Details

Objective: Offer MBA students with an eight-week management consulting project to address a real-
world business issue in an established company.
Project 1. MCP can scope over multiple or one functional area e.g., marketing, operations, finance,
Scope: and human resource management. The project should be challenging enough to require
collectively 600 hours of work from a group of four MBA students.
2. “Action oriented, executable, and results based” projects entailing at least a pilot run will
be preferred over “study” project entailing analysis and recommendations only to be
finished in eight weeks.
3. It is more likely that such projects would come from specific and short-term activities that
contribute towards key performance indicators of senior to top level managers.

Deliverables 1. Terms of Reference (TOR)

2. Interim Project Presentation
3. Final Report & Presentation
Expenses: 1. LUMS expects, and it has been the practice, that the client organizations (whose project
the students are carrying out) would pay all out of pocket costs incurred while carrying out
the project. These costs include travel costs, boarding and lodging costs if travel outside of
Lahore is needed, costs for any product or service purchased that is needed for the project
(for example product samples and outsourcing of data collection), printing and
photocopying costs, etc. The students are expected to estimate these costs mutually with
the client. The estimated budgets and payment timelines are formally approved by the
client as part of TOR prior to the launch of the project.
2. Project Scope provides the basis to estimate the project expense. In the initial phase of the
project, scope is defined in close contact with client organization and LUMS faculty
advisor. As an indicator, the range of expenses are between Rs. 100,000 to Rs. 10,00,000.
3. Following the TOR approval the client organization is requested to provide 50% of budget
upfront to LUMS which is subsequently disbursed to students on receiving actual receipts
of expenses. The client organization provides the remaining 50% budget in two payments
(25% on Interim Presentation of the Project, and 25% on receiving Final Report).

Methodology 1. Initially, based on discussions with the client organization and a faculty advisor, students
: prepare a project proposal. A work plan is also prepared listing main activities to be
undertaken and a timetable for completion of these activities. Students subsequently
present the TOR at LUMS in November.
2. Students start working on the project in close collaboration with the client and faculty
advisor. An interim progress is presented to client organization, faculty advisor and
coordinator MBA projects in February at LUMS.
3. On completion of the project in March a draft of final report is submitted and an oral
presentation is given to the client and the faculty committee. The presentation is held at
LUMS.
4. Based on client and faculty feedback, a final written report is submitted.
4. A faculty committee (chaired by the project advisor) guides and monitors the project
throughout. This includes reviewing TOR and work plan, progress report, and final
presentation and report.
Appendix B. MCP 2021-22 Timeframe and Approach (Tentative)

Appendix C. Rubric for MCP Reports

Writing Style:
 Clear & precise Executive Summary, with recommendations, required actions, and preliminary/pilot
execution outcomes.
 Information and argument flows through report in a logical manner.
 Professional appearance (spacing, diagrams, lists, appendix).

Analysis & Synthesis:

 Clear concepts and ideas, effectively communicated.
 Effective & accurate analysis, with Integration of appropriate concepts. ·
 Demonstrates knowledge of the Issue & potential solutions. ·
 Ability to synthesize and focus the report Information to develop recommendations.
 Report page identified for each recommendation.
 Preliminary/pilot execution, outcome, and impact.

Persuasiveness:
 Recommended solution is clearly stated and communicated.
 Clearly articulates impact.
 Report contextualized to the audience (Information & style).
 Implementation timeline provided if execution is incomplete.
 Convinces reader to support future recommendations and action plan.
Appendix D. A Sample of Earlier Completed MBA Projects (from last few years)

 Agriculture Value Chain Product- Telenor Pakistan

 Sales Force Optimization – Akzonobel Pakistan Ltd
 Feasibility of Fortified Milk in the Pakistani Market – Haleeb Foods Limited
 Cloud Computing; A Usage and Attitude Study – Vapor VM
 Carving out a Differentiation Strategy for SABZ – Engro Polymer and Chemicals Limited
 Alternative Education Sector of Pakistan – Acumen Pakistan
 Sustainability of OYE-HOYE Brand - United Snacks Limited
 Ravi Auto – Launch of PIAGGIO Products - Ravi Automobile Private Limited
 Brand Strategy for Lifewares - Interwood
 Paddle Pop Marketing Strategy – Understanding children through qualitative research – Unilever
 Market Development and Launch Strategy in Pakistan – Saint Gobain
 Launching Rustoleum products in Pakistan – Kansai Pakistan
 Growth Strategy - Servaid
 Distribution Strategy - Unilever Pakistan
 Strategy to Revolutionize Car Buying and Selling in Pakistan – Pakwheels.com
 Customer Insights Study – Sapphire Retail
 Usage & Attitude study of Dekalb seed - Monsanto Pakistan
 Market segmentation and strategy, Adam’s Food
 JNSD-Understanding consumption – Tetra Pak Pakistan
 Strategy analysis - Royal Tag
 Creating value through HR - Zong
 Wholesale channel optimization at SSC - Service Sales Corporation
 Food & Beverage Market of Lahore- Serena Hotel
 Ensuring Efficient Capacity Utilization of Warehouses at Engro Fertilizers - Engro Fertilizers
 Customer Management at LESCO Sub Divisions - LESCO
 Buxly Paints Brands Repositioning and Re-focusing - Berger
 Serena Employees Turnover & Retention Strategy - Serena Hotel
 Hierarchy & Human Resources, Enhancing Landside Revenue - Sialkot International Airport
Limited.
 GOOGLE’s prospects in the Pakistan
market - Google Inc.

Some Feedback from Clients:

“I was pleasantly surprised to see professionalism and work ethic of Lums student group. The team added
great value in helping us understand consumer journey and unlocking some great growth hacks. Such connects
will really help bridge the gap between academics and industry.”
Head of Marketing, Munchies, Unilever

"The group grasped the strategy and understood what we wanted out of the project very well, and the energy
and vigour with which the group worked was really commendable too, will soon be implementing the project
on ground too InshAllah."
Co-Founder Rizq

“Based on the results from this project and the value we received, there is no question on the quality of work
from the students . It was great experience.”
Manager Digital ICT Solutions (Jazz Business Division)
Appendix E. Project Proposal MCP 2021 – 2022

Project Proposal Form

1. Name of the Company Proposing Project

2. Name & Contact Details of the Individuals Responsible for this Project.
(Please name two individuals who are responsible for this project at your organization and can interact
with students on regular basis.)

1. Main Contact Person for this Project (Name & Contact Details including Phone Numbers, Email
Address)

2. Person Sponsoring or Owning this Project (Name & Contact Details including Phone Numbers,
Email Address – Must be Different from the Main Contact Person)

3. Project Description
(At least ½ a pager (A4 size) on project description including project objectives and scope (Please see
Appendix B for reference.))
 4. Tentative Budget
(A tentative idea of project budget. Please see Appendix B for details related to potential expenses.).

Please send this form to either of the following addresses:

Dr. Muhammad Tayyab Dr. Omair Haroon
Coordinator MBA Projects Coordinator MBA Projects
Suleman Dawood School of Business Suleman Dawood School of Business
Lahore University of Management Sciences Lahore University of Management Sciences
Opposite Sector U, DHA Lahore. Opposite Sector U, DHA Lahore.
Phone: +92 305 7162138 + 92 300 841 5537
muhammad_tayyab@lums.edu.pk omair.haroon@lums.edu.pk

Notes:
(1) If you wish to propose more than one project, please make multiple copies of this form such that for one project one
form is submitted.
(2) We usually receive project proposals that are more than the number of student groups available in our MBA program.
Therefore, it may not be possible for us to ensure that each project proposal we receive will be taken up by students.