Name: Jojie A.

Dador Course & Year: BSBA 3rd year

Subject: CBMEC – Strategic Management SEMI-FINALS Examination

World’s Greatest Strategist – Mark Zuckerberg: Facebook

Strategic Guides:

1. Study the biography of Mark Zuckerberg, CEO of Facebook. Include his childhood, if there is
something significant, his interests, his educational attainment, professional and career
orientation, and other facts that might have contributed to the success he is enjoying now.
- Mark Zuckerberg was born on May 14, 1984, in White Plains, New York, and was raised in
nearby Dobbs Ferry. He was born into a well-educated family and developed an interest in
computer programming at an early age.
At the age of 12, Zuckerberg created a messaging program named Zucknet that he
implemented as an inter-office communication system for his father's dental practice.1 Due
to his early signs of success, his parents got him a computer programming tutor while he was
still in high school, and they enrolled him in a prep school in New Hampshire. After
graduating from prep school, Zuckerberg enrolled at Harvard University.
- While many intelligent people attend Harvard University, Mark Zuckerberg became known
quickly as the go-to computer programmer on campus. By his sophomore year, he had
already built two programs: CourseMatch and FaceMash.1 Both programs became wildly
popular, but the university shut down the latter program after it was deemed to be
inappropriate.

2. Study the beginnings of Facebook, the challenges it encountered through the years, and its
journey toward success.
Based on his acclaim on campus, Zuckerberg partnered with friends to create a social
networking site that allowed Harvard students to connect with each other. The site officially
went live in June 2004 under the name "The Facebook," and Zuckerberg ran it out of his dorm
room.
After his sophomore year, Zuckerberg dropped out of college to pursue what was now called
Facebook, full-time. The website reached one million users by the end of 2004.
This explosion of user growth attracted the attention of many venture capital (VC) firms, and
Zuckerberg eventually moved out to Silicon Valley in 2005. Facebook received its first round of
venture capital investments from Accel Partners, which invested $12.7 million in the site that
was still only open to Ivy League students.
Facebook, along with Instagram (which it owns), and rival Twitter, are three of the most
influential social networking sites in the world.
By the end of 2005, however, Facebook had opened up to students attending other schools,
causing the website to reach 5.5 million users.1 Since 2005, Facebook received numerous
acquisition offers from the likes of Yahoo and Microsoft, has been through legal battles, and has
greatly increased its user base.
After much speculation, Facebook banned former President Donald Trump indefinitely from its
network in January 2021, in response to the capital riots.
In May 2021, Facebook's oversight board determined Facebook was right to ban Trump, but
wrong to make the ban indefinite, rather than a set amount of time.
Zuckerberg's personal net worth is $119 billion as of May 2021.
Name: Jojie A. Dador Course & Year: BSBA 3rd year
Subject: CBMEC – Strategic Management SEMI-FINALS Examination

3. From the management, result-driven, practical, and inspirational strategies implemented by

Zuckerberg at Facebook, which struck you as something worth imitating? Explain you answer.
- Mark Zuckerberg knew some startup would build the largest social network in the world. He
just didn’t think it would be Facebook. “It wasn't even a question that I asked—of course it
wasn't going to be us.”
Yet, living by his famous mantra, “move fast and break things,” Zuckerberg and his team
scaled Facebook into social network that today connects 1.8 billion people.
But it wasn’t just this quick-moving philosophy that helped Zuckerberg build a multi-billion
dollar company. Important strategies and approaches gave the team the focus it needed to
grow and bring that mantra to life.
Despite the criticism, Zuckerberg and his team knew they were onto something.
“It just comes down conviction—how much you believe in that thing,” he tells Hoffman,
adding, “We really believed that this was a good thing—not just me, but the whole team that
was working on it.”
And they were right. The engagement numbers went up dramatically after the feature
launched – and News Feed continues to be a major pillar in the Facebook experience.
Having convictions -- and knowing why they’ll help you grow -- can help you decide when to
listen to feedback and when to wait out the critics.