Business Review: Internal and External Environmental scans, SWOT analysis and findings/conclusions for

Booster Juice
Weight: Assignment (5%)
Due: Week 11: Electronic Drop box (Submission folder

Business Review: Conduct an Environmental Scan:

An Environmental Scan is the identification and monitoring of factors from both inside and outside the
organization that may impact the long-term viability of the organization. During this step you are essentially
attempting to develop the “big picture”.
Cluster information into facts and trends.
Sort information you have gathered into facts and trends for each area of the marketing environment scan.
Capture the information in the tables (below) in a way that can be easily understood.
Note: Some information may fall into more than one area. All points contained within the tables (below)
should be data-linked facts with provable statistics, not opinion, and referenced APA style.

Step 1: Collect the facts and identify trends for each of the (macro) EXTERNAL factors.
Gather data and information.
The starting point for this portion of the analysis is to gather accurate and relevant information on the external
factors and trends of the marketing environmental scan.
Delve deeper into the competition and conduct a rigorous review of the marketplace and competitors to
determine competitive practices and new approaches in each area of the marketing mix (product, price, place,
and promotion).
Understand consumer triggers and their connectivity to a brand by evaluating consumer behaviour. Read
product reviews and industry research reports.

Step 1. Worksheet: (Macro) External Environment Scan

EXTERNAL
FACTORS IN Facts and Trends
MARKETING Collect the facts and identify trends in each area
ENVIRONMENTA
L SCAN
Demographic
Factors

Socio-cultural
Factors

Economic
Factors

Technological
Factors

Competitive
Factors

Regulatory
Factors

 In-text citations must be included for your external findings

Business Review: Internal and External Environmental scans, SWOT analysis and findings/conclusions for
Booster Juice
Weight: Assignment (5%)
Due: Week 11: Electronic Drop box (Submission folder

Step 2: Collect the facts and identify (micro) INTERNAL information about Booster Juice.
The micro environment refers to the forces closely influencing the company [Booster Juice] and which directly
affect the organization's relationships. Internal factors are a result of what the company has done in the past.
 In-text citations must be included for your internal information

Step 2. Worksheet: (Micro) Internal Environment Scan

INTERNAL
FACTORS IN Facts about Booster Juice
MARKETING Collect the facts in each area
ENVIRONMENTA
L SCAN

Management
Capabilities

Financial Resources

Operations

Product/Service
Capabilities

Locations

Store/Plant/Office
Management
Capabilities

Customer Loyalty
Business Review: Internal and External Environmental scans, SWOT analysis and findings/conclusions for
Booster Juice
Weight: Assignment (5%)
Due: Week 11: Electronic Drop box (Submission folder

Step 3 - SWOT analysis Synthesize the facts you have collected from your intermal (micro) and external
(macro) scans and identify major Strengths and Weaknesses and Opportunities and Threats from the data that
you have collected.
During environmental scanning and analysis, you uncovered a number of strengths, weaknesses,
opportunities and threats. Now you’re ready to refine the SWOT analysis for use in marketing planning.
Often carrying out an analysis using the SWOT framework reveals changes that can be useful for an
organization. Strengths are internal capabilities that can help firm achieve marketing plan objectives;
Weaknesses are internal factors that might prevent firm from achieving objectives; Opportunities are external
circumstances that can be exploited to achieve objectives; and Threats are external circumstances that might
prevent firm from achieving marketing plan objectives.
 In-text citations must be included for your SWOT
SWOT matrix
Business Review: Internal and External Environmental scans, SWOT analysis and findings/conclusions for
Booster Juice
Weight: Assignment (5%)
Due: Week 11: Electronic Drop box (Submission folder

SWOT Example for Famoso Pizzeria:

Strength: Committed Management with Strong Expertise
- Takes all franchisees to Naples, Italy for a 10 day trip to a Neopolitan pizzeria to experience the
city’s vibrant culture. (Angelo-Ruiz, 2014)
- The owners have had previous experience that helped them establish Famoso – Justin Lussier and
Jason Allard had managed pubs and nightclubs as students ( Rayner, 2008)
- Famoso has been ranked as one of the fastest growth companies by Profit 500 ( Angelo-Ruiz,
2014)
Step 4: Findings and Conclusions
Ideas for Implementation: Brainstorm, Evaluate, and implement ideas to meet the business objective.
“Add one new menu item for the fall/winter 2021 season, that will increase sales by 2% in a menu
category/sub-category by end of the 2021 fiscal year.”
NOTE (See Figure 2-8 or page 55-56 of The Core for an example of each section)

Factors in an Step 1 Step 2 Step 3

External Facts and Trends Determine the Ideas for
Environmental Scan Collect the facts and Impact Implementation
identify trends in Analyze each Brainstorm, evaluate
each category,. external trend to and implement ideas
determine its impact to meet the business
on the business objective.
Demographic
Factors
Socio-Cultural
Factors
Economic Factors
Technological
Factors
Competitive Factors
Regulatory Factors