MKT2145 Booster Juice MARKETING PLAN ASSIGNMENT Spring 2020

Objective: You will develop a Marketing Plan for a new menu item for Booster Juice. As the Marketing
Coordinator for Booster Juice, you were tasked with finding a new item for their menu, and now you must
document your strategy and tactics in a marketing plan.

Your plan will adhere to the following Table of Contents, and will utilize Business report format. . Note: that
an Executive Summary will also be required.
A. WRITTEN REPORT: MARKETING PLAN TABLE OF CONTENTS
Assignment Value: 10% of Course Grade
1. Executive Summary
2. Strategic Overview (Booster Juice)
 Outlines Booster Juice’s current strategy,
 Positioning statement and positioning map for Booster Juice
 Target Market for Booster Juice
3. Situation Analysis
 Summarizes the environmental scan conducted earlier in the semester
 Provides detail regarding the industry and competition
 Includes SWOT matrix
 Key learnings or findings/conclusions from all of above
4. Marketing Objectives (new menu item)
 One year marketing objective for the new menu item
5. Marketing Strategy (new menu item)
 Target Market Profile and Persona
 Positioning Statement and Positioning Map
6. Marketing Program (new menu item)
 Product Strategy
 Price Strategy
 Promotion Strategy
 People Strategy
7. Implementation Plan
 Marketing Activities Plan and Responsibility
8. Conclusion
9. References and Appendices
 All sources must be cited in the body of the report
 All sources must be listed at the end of the report
 Include any support material in the appendix
Written Report requirements:
 Soft copy submission - Up to 12 pages typed, Booster Juice branded, ,student names and student numbers. submitted to the
submission folder/dropbox on eConestoga. Submission will automatically be submitted to Turnitin for originality checking
(plagiarism).
 Citations and references must be APA format - https://apa.conestogac.on.ca . A grade of zero will be given to projects
without referencing/citing (foot/endnotes) and sourcing (bibliography). NOTE: [This is an academic offence and
further action may be taken]

C. DUE DATE: Week 13 - Week of August 10th, 2020 soft copy of assignments are due at the beginning of class week of August
10th, 2020. Assignments submitted later than the first 5 minutes of class) are considered late and will receive a grade of zero. No
exceptions!