This document summarizes advertising spend on Facebook, LinkedIn, and Google networks from April 2021 to July 2021. It includes the type of ad, medium, time period, cost, and number of purchases. The majority of spend was on Facebook, with cold prospects and retargeting display ads accounting for much of the costs. Spend increased each month on Facebook and shifted towards retargeting over time. LinkedIn and Google spending was a smaller portion of the total and focused mainly on retargeting through video and display formats.
This document summarizes advertising spend on Facebook, LinkedIn, and Google networks from April 2021 to July 2021. It includes the type of ad, medium, time period, cost, and number of purchases. The majority of spend was on Facebook, with cold prospects and retargeting display ads accounting for much of the costs. Spend increased each month on Facebook and shifted towards retargeting over time. LinkedIn and Google spending was a smaller portion of the total and focused mainly on retargeting through video and display formats.
This document summarizes advertising spend on Facebook, LinkedIn, and Google networks from April 2021 to July 2021. It includes the type of ad, medium, time period, cost, and number of purchases. The majority of spend was on Facebook, with cold prospects and retargeting display ads accounting for much of the costs. Spend increased each month on Facebook and shifted towards retargeting over time. LinkedIn and Google spending was a smaller portion of the total and focused mainly on retargeting through video and display formats.