Case 1 The Price of sucess

Summary

Company W.C. Hopper Inc.

A Manufacturer and distributor of Hi-Tech electronic products.
CONSEJERO William Hooper
DELEGADO

Problema clave Communications between directors and heads of department need to be

improved
Defecto del Overheating when charging the device
producto y More similar complaints
problemas clave Bad publicity of the product
relacionados
Tiendas de Such a large order from one of the best customers was not prioritized
descuento
Lawrence

Analizar los pros y los contras de las recomendaciones

Recomendación Pros Contras

1. Weekly reports from head
departments to board of
directors.
A new manager to be in
charge of key accounts
Better control of situations in
the company
New ideas to prioritize
incoming orders
There may be saturation and
this will cause slowness in
work
That the new manager does
not give the expected
performance

2. issues at sales reps with This will generate better There can be confusion when
blackberry devices and communication between both sending daily reports
instruct reps to send daily groups to solve problems.
reports to the sales
department
3. Any complaint about a Solve defective item problems NONE.
product which has health and satisfactorily to avoid more
safety implications should be serious problems with
forwarded immediately to the customers
folowing departments:
Marketing, research and
Development public relations

Documento de Word
Plan de acción.

Continuous communication must be carried out between the departments that work in the
company, in order to follow up on purchases, problems with the client, problems with the product
and other things so that the activities of the company are not hindered.

As well as, a quality control must be implemented with each new product that is going to go on
the market, so that before putting it on sale, the necessary tests are carried out and in this way all
defective articles will be discarded, thus avoiding problems with customers who buy a product
that, in addition to failing, puts their health at risk.

And finally, all the orders that are made must be followed up, both for immediate orders and for
future purchases, so that in this way it is ensured that there will be stock available for each client
who wishes to purchase any of our products and don't be disappointed

Analizar las recomendaciones y decidir el mejor plan de acción.

Continuous communication must be carried out between the departments that work in the
company, in order to follow up on purchases, problems with the client, problems with the product
and other things so that the activities of the company are not hindered.

As well as, a quality control must be implemented with each new product that is going to go on
the market, so that before putting it on sale, the necessary tests are carried out and in this way all
defective articles will be discarded, thus avoiding problems with customers who buy a product
that, in addition to failing, puts their health at risk.

And finally, all the orders that are made must be followed up, both for immediate orders and for
future purchases, so that in this way it is ensured that there will be stock available for each client
who wishes to purchase any of our products and don't be disappointed

Redacción de correo de seguimiento.

Attending to the problems that afflict the company lately…

Hi, Head of Ward Associates

Hope you’re having a great week!

Reviewing the problems that have arisen lately in the different departments of the company, I
have come to the decision that we need to restructure the way these departments communicate,
in order to move forward with any situation that may arise. Also, a quality control will be
implemented for any new product that is about to go on sale, in this way we will avoid technical
problems and others that can cause damage to the health of buyers and also give adequate
follow-up to complaints that make us customers.
and finally, a control system will be implemented for all sales that are made, both present and
future, in this way there will be product stock problems.

All this is done in attention to the problems that were generated, to give them an immediate
solution and that the company has a better operation. I hope you agree with the decisions and if
you have any questions about the proposed plan please let me know.

Thanks.
WCH Communication Director.