STUDENT NAME: Alex Martin, Vincenzo Rauso and Omar Ward

THE PERFECT CLIENT

DESCRIBE THEM:
● High School to collegiate athletes. 14-30 years old.
● We want them to be motivated. Athletes trying to reach their goals. Highschoolers trying to go to college and
College athletes trying to go pro.
● Also those professional athletes trying to maintain their physique and skill set during the offseason

WHERE DO THEY LIVE:

● We want athletes that live in rural areas that go to highschools or colleges within Westmoreland county even
expanding up to Allegheny and Hempfield Township

HOW MUCH MONEY DO THEY MAKE:

Money does not matter incredibly much. We do need to make money, obviously, so we need to have mostly middle to
high income. However, there is also some availability in the low income areas, as well. We want to bring in athletes
that are going to build our name and our image, so if they’re not going to be bringing in money they need to be
bringing in true talent, projectability, and a serious work ethic.

WHAT OTHER BUSINESSES WANT THEM TOO:

● Individual sport performance trainers
● Local competitive sport clubs
● Team coaches
● Performance enhancing supplement supply stores
● Nutritionists
● Chiropractors
● Sport doctors
● Recreational centers
● Sport supply stores

WHERE DO THEY GO:

● To train
● Anywhere that is going to get them to the next level
● Sport performance centers; Cryotherapy, Chiropractor, Acupuncture,

WHAT’S YOUR NICHE:

● We want to get involved with high school and college athletic teams. We do have
individuals coming in, but our main focus is on bringing in teams and working with entire
teams or programs.