CHAPTER NO 04

The Corporation And External Stakeholders

Corporate Responsibility Toward Consumer Stakeholders

Related rights consumers have in their social contact with corporations include:

 Right to safety

 Right to be informed

 Right to choose

 Right to be heard

 Right to protect from unfair business practice

 Right to redress

 The right to consumer education

 The right to a healthy environment

Cooperate Social responsibility in advertising

 Truth in Advertising

 Responsible Messaging

 The FTC (federal trade cooperation) monitor and eliminate all misleading advertisement

Corporate Responsibility and the Environment

The most significant environmental problems include:

 Toxic air pollution

 Water pollution and the threat of scarcity

 Dangerous waste and land pollution

 Noise Pollution

Causes of environmental pollution include:

 Consumer wealth

 Materialistic cultural values

  Urbanization

 Population explosion

 New and uncontrolled technologies

 Industrial activities

Controversial issues in advertising

 Advertising and the internet

 Advertising to children

 Tobacco advertising

 Alcohol advertisement

Corporate Responsibility and the Environment

An innovative trend in new ecology ethical thinking is linking the concepts of:

 Green marketing:

 Environmental justice:

 Industrial ecology:

The ethical principles of rights and duties regarding the treatment of the environment and multiple
stakeholders are:

 Rights of future generations

 Right to a livable environment