Jewelry consists of decorative items worn for personal adornment, such as brooches, rings,

necklaces, earrings, pendants, bracelets. The word jewelery itself is derived from the word jewel,
which was anglicized from the Old French "jouel" and beyond that, to the Latin word "jocale",
meaning plaything.

The objective of this project is to set up a new jewelry business “STYLIX JEWELS” .New jewelries are
flooding the market each day and these jewelries are driving the old ones into the shadows. There
are a lots of people out there, who will do anything to have trendy and latest jewelries.

The Stylix Jewels will focus on one primary market, women. We will concentrate our marketing
efforts on professional women, as well as those who like to dress up when going out for the evening.
We will sell to these customers by suggesting color combinations and styles for various outfits and
occasions demonstrating our knowledge of fashion design and customer service targeted at
individual shoppers.

Stylix jewels will carry wide selection of jewelry with various styles and price ranges. The jewelry
will be designed for casual, business and formal occasions. We will offer jewelry that includes
necklaces, rings, bracelets, and earrings. Customers can purchase premade jewelry or request a
customized piece designed for them.

Customers run the business. Without them we can not do anything. So we need customer for our
business. To find the customer and keep them we give them some facility. Like

 Our product price will be low

 Good sales man
 Discount offer
 Showing them what they want

Promotional message can inform the customer about product and influence them to make a
purchase. Without any kind of promotion product can not be survive any more. There are many way
to promote our jewelry. We can promote our jewelry by using Instagram, facebook, Outdoor display
etc. We will also give the customer many offer like – Coupon offer, Rebates etc. If we can promote
our jewelry properly than we can get a huge number of customers. That means we can sale a largest
amount of jewelry or we can get a largest amount of profit.

Business Objectives
Stylix jewels has several objectives it would like to fulfill.
1.  To become a recognized leader in the community for providing outstanding
jewelry inventories and jewelry related services.
2.  To aggressively expand during the first 6 months of operation.
3.  To develop an online presence by different pages on social media
4.  To operate the Business as environmentally friendly as possible.