MARKETING MANAGEMENT

Submitted By:
Shreya Jori - 2302077
Aditi Joshi -2302078
Divya Joshi - 2302079
Vaishnavi Kade - 2302080
Hrishikesh Kajale - 2302081
CraftedGems
"Where Tradition Meets
Innovation"

— Tagline
Target Market
Womens

Industry
Fashion Industry
ABOUT THE PRODUCT
T Trends Analysis:
Consumers are increasingly seeking
personalized jewelry that reflects their
individuality and tells a story. Handmade
jewelry allows for customization, such as
engraving names, birthstones, or meaningful
symbols.
a. Minimalism and Unique Designs:
Minimalist and dainty jewelry designs have
gained popularity in recent years.
Consumers appreciate delicate and unique
pieces that can be layered or mixed and
matched to create personalized looks.
Sustainability Practices :
Handmade jewelry often emphasizes the use of sustainable
and ethically sourced materials, such as recycled metals
and conflict-free gemstones, which aligns with consumer
values.
Contemporary Fusion :
There is a rising trend of blending traditional
craftsmanship with contemporary styles and materials.
Artisans are experimenting with new techniques,
materials, and design elements to create pieces that
appeal to modern tastes while still honoring heritage.
PRODUCTS
BRANDING OF THE
PRODUCT
TSocial Media
a. Personal Website:
platforms :
We will create our own e-commerce website
Social Media platforms such as Instagram, where customers can see new launched
Pinterest, and Facebook to showcase unique collections.
pieces, engage with customers, and drive
traffic to online store

a. Online Marketplaces: Tie Up with Social Media Influencers :

We will utilize the platforms like Amazon , Etsy

& FlipKart to sell the products.nalized looks. We will do collaborations with social media influencers
to showcase our product.
COMPETITORS
T Berserk:
Berserk was started in 2015, with a tiny idea of breaking
from the mundane . It was started by couple of
friends ,and is based in Delhi.
Berserk is totally a Made-In-India. They sell Artificial
jewellery like gold plated earrings, fashion earrings, stud
earrings, hoop earrings, tassel earrings etc.
.nalized looks.
A LITTLE EXTRA:
A Little Extra has a range of jewelry products inspired by
surrounding elements, moods, occasions, and emotions. They
have around 500+ designs available at an affordable price. A
LITTLE EXTRA is a quirky jewellery brand. All its jewellery
is handpicked and handmade making it unique and a rare find.
There products are Women led, lightweight . They are
supporting Karigars all over India and completely Made in
India
Market Research
● The majority of people preferred real diamond, gemstone, and pearls jewellery over faux
gold and silver jewellery, it was discovered.
● According to various reports and industry analysis, the global handmade jewelry market
was valued at around $29 billion in 2020 and is expected to reach $40 billion by 2025, with
a CAGR of approximately 6%.
● Consumers are increasingly seeking personalized jewelry that reflects their individuality
and tells a story. Handmade jewelry allows for customization, such as engraving names,
birthstones, or meaningful symbols.
● Nowadays the Gen Z prefer artificial jewellery over gold and silver jewellery.
THANKYOU