Sophia Shute

4/6/2020
Target Markets
My business is a fashion house located in the Garment District of Midtown Manhattan, NY. We

bring functional fashion to the streets with chic, frivolous and timeless ensembles. With one location at

2,200 square feet we offer a variety of services compared to normal retailers. We have an in-house team

to offer high services: personal shoppers, cocktails on hand, made to order outfits, seamstresses in store

to contour the garments to the body and for 24/7 on call emergency fixes of malfunctioning pieces, and

in house cleaning services.

The clientele we aim to attract into our store are visionaries, artists, businessmen and women,

collectors, influencers and minds alike. The people wearing our clothes, essentially are wearing

themselves, as if the shimmer and diamonds is their skin, the embroidery is what they see through, the

feathers is what holds them up. You could be eighteen or seventy, our doors will still open. We cater to

males, females and the in betweens. Single artists, married businessmen, collectors with a family; a

narrow target market is not what we focus on as our ‘stars’ are not one size, not one label, not one

person. With high quality products, originality, masterpieces, the only thing between them and their alter

ego is the price tag, which to an art connoisseur, it’s priceless and therefore a no brainer to possess.

Typically, the crowd we envision is well educated; that will fully appreciate the garments, well educated

in arts, business, trends, degree or not, and the knowledge of a good investment when presented. Our

clients are well off enough to shop here, they travel for muses, inspirations, their address is temporary,

and their ethnicity is irrelevant.

The direction our design house takes is to curate a collection of soul enticing garments. Pieces

that cling to you as you see yourself in the fabric. When you wear our clothes, you become your true
self. It’s the authenticity that attracts our customers. They’re people who want individuality and

meaning, with a powerful look and they’re own brand. They have an affinity for art and fashion, and our

house is where that intertwines. They’re fashion forward, ahead of the curve, futuristic thinkers. They

consume what their soul needs: a hunger for new styles, pieces that would be worth triple in twenty

years, a garment that explains their personality.

Our visionaries want the newest trends, the trends that haven’t hit the streets, that have barely

donned the runway minutes before. They don’t live in the past; they create the future. Our artists want

their inspiration, they want emotion, honesty, transparency in their work. Everything they have they

have because of what it invoked in them. And our designs are made to make you feel something when

you see them, touch them, and wear them. Our businessmen and women are motivated by money,

growth potential, and investments. They’re investors and collectors. And in their community they show

their worth with jewelry, expensive cars, and designer wear such as ours. Our influencers want what’s

hot and new, they want exclusiveness and bragging rights to be the first ones. They’re always on the

hunt for the next it item.

Our clients are in the fashion industry, business heads, entrepreneurs. They’re confident, artistic,

wealthy, independent people. They want more in life, who want to be seen as more. Our customers shop

constantly, in places that they aspire to represent. The stores sell a lifestyle image they want, that’s what

attracts them. They’re sitting courtside at basketball games, expensive seats at every event. Eating at

expensive restaurants. Spa treatments, wine tasting, skiing, they enjoy the finer things in life. They’re

social creatures that use luxury items to show their status. Our clients want top notch quality products. In

the end, we’re all people who want the finer things in life and if you have the money you have the

means.