MEDIA

/CELEBRITIES
/BRAND

SOPHIA SHUTE
 JANUARY [YEAR]

FORECASTING 2025-2026
Forecasting the trends of

FASHION
the years 2025 to 2026. .

FORECASTING 2
BRAINSTORMING
Brainstorming fashion
theories, fashion trends and
where we get our clothes
from.

Q&A

3
Answering questions on the topics
of celebrities, social media, fashion
trends, the Zeitgeist. And artistic
and cultural influences.

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Add A Footer
 New Travel
Destinations
As the world begins to breathe again from living through
the pandemic, people are desperate to get out again and
travel and I think they’re going to want to continue their
journey with nature. Places like Nairobi and Milindi, Kenya
and Cairo, Egypt will begin to see more visitors as people
once again discover mother nature.
New/Unusual
Business
Narrativ was founded by Li Haslett Chen that enabled
brands and retailers to get new customers from finding
independently produced online reviews and linked them to
those ecommerce sites. They use authentic content to guide
the customers to those brands they search for. The resoning
behind this company was she found that authentic reviews
cosnitinely outperformed ads in sales. She’s quoted saying
“Honesty really does pay”, and she is right. More and more
consumer want clear sounding, real, authentic
conversations, real representation, honest corporations. The
emphasis that has been put on companies for sustainable
fashion to be ethical and honest of their sourcing, their
labor, their production, those values will be pushed to
corporations and companies to be honest and ethical in their
dealings too.
Colors & Fabrics for 2025/26

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Romanticism: Sheer femininity

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 1 Looking Ahead.

In the years to come, there will be new directions the world follows in. We are
going to seek out honest, ethical products and companies that improve the
quality of our lives and enrich the health of our planet. We are still recovering
from the pandemic and are uncertain of our future. Our shopping habits, our
consumption, will become frugal. We will be careful with our time, our energy,
our head space. We’ll second guess spending extra and instead save for the
unexpected and we’ll choose our products in the same way too. We emphasize
recyclability, and reusableness. The pandemic was a catalyst in shifting our
priorities. Our health, mental and physical, need to be protected and we’ll
resonate more with brands and lifestyles that agree with that.

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2 Thoughtful The trickle across theory is also in thanks to videos and photos going
constant play. Each social group viral on social media. The chola

Wondering has their own styles that bring

them together and those groups
have their leaders who introduce
style came from my cultural
background as a Hispanic. Also
my culture’s food is very popular,
a trend, and their friends/peers western civilization has adopted
follow those trends. Trickle up even made Taco Tuesday’s into it’s
theory has to be one of my own celebration..
favorite theories because I come
from a few of the subcultural
groups that trends come to life
from. Being a youth, we create
trends easily that catch on quick

We look to certain fashion theories as a guide when we want to

predict future trends and see how it’ll be used by designers,
retailers, consumers etc, in the real world. We want to know where
it originates from, how did it come about, how fast it’s going to
spread and what it’s going to turn into next. Fashion theories are
important when assessing new trends before they hit mainstream.
The trickle-down theory is one that is proven time and time again.
As more people want to stand out, human tendencies want to fit
in, pushing those individuals find a new fashion to keep their
individuality. It’s a cycle that keeps fashion constantly evolving.

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 2 Thoughtful Wondering

The World is… Changing so often. Change is never ending,

and nothing is permanent. Trends reflect this because they
too are also changing. That is what makes the world
exciting and scary because we hope and try to predict what
is next, but we never really know. At least with trends, we
have theories and forecasting methods to gauge very
possible realities.

Fashion is regarded the same people shifted to dressing very

way you look at politics, music,
technology, ; it is a force that is
constantly evolving. There is
always something new
happening in the fashion world
and it is a never-ending cycle of
influence that trend initiators
have on each other. The same is
to be said with fashion trends,
what is currently going on
around us influences the rise
and decline of trends. Just like
when the pandemic lifestyle felt at a fraction of the price.
like it was becoming normal,
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post-apocalyptical. Where we
get our clothes has changes too,
brands come into and out of
popularity over decades, right
now the popular brands to shop
are FashionNova, F21, Nike,
Shein, H&M, and Zara. There is
a push and pull from the
shopping trends of supporting
brands that promote
sustainability and fast fashion
companies that offer the newest
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 3 Q&A
5. I agree that Instagram has had a huge role in creating fashion trends and
maintain them , I think their power is going to live on til Instagram fades from
popularity, but it will take a long time for that happen. It won’t shift til something
bigger captivates enough people to swap platforms entirely.. However, multiple
platforms that share the same influence can coexist. Tiktok, Twitch, Twitter, even
LinkedIn, have all been used to spread fashion trends, and I’m sure there will be
more innovative platforms coming to shake things up.

6. Media is used extensively in forecasting practices because it reports on all

aspects of cultural indicators. It helps make environmental scanning much more
attainable and accessible. Forecasters look through magazines, interviews, social
media, movies and books. From there they link those signals and see a vision and
theme that is overlapping and perhaps pointing to the future.

1. Celebrities definitely have a huge influence on trends, especially if they’re A

list models and popular music artists.
2. Gigi Hadid is a very influential celebrity in the fashion industry. Not only is
she a top-rated model that is featured in numerous fashion runways, but she has
a huge following on Instagram and is always has the perfect outfit on. Her style
is reported on all the time that gives her widespread influence.
3. Social media is the biggest method for mass communication/delivery, it fuels
fashion trends’ spread. Tik tok and Instagram are big platforms where trends are
dispersed and consumed.
4. Social media impacts the flow and direction of trends through every way of
dissemination because when it’s on social media, any person from any social
group, social status or ranking can view that information and share to their
followers and the cycle continues rapidly and simultaneously until they’re on to
the next big thing.

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 3 Q&A

7. I think brands follow fashion trends, more so than impact trends. Brands
disseminate and mass produce trends because they know it’s going to drive high sales
and while they help keep a trend alive, the brands follow what the consumer wants
and what society deems the next big “it” trend.
8. Zara is perceived as a brand that is consistently on trend, but that’s because they’re
a fast fashion retailer that can quickly change their product line to match the newest
fashion trends.
9. The way people dress fits them into their own style tribes and it reflect cultural
interactions because different cultures have their own style of dress. Mexican culture’s
dress/style differs from Asian culture from African culture. There can also be
intermingling of these cultural adaptations that mix and match different cultures too.

10. The cultural Zeitgeist does have an
impact/influence on fashion. It’s hard
to see it in the now as it’s happening
and we’re living through our own
Zeitgeist, but it is always developing.
For 2020, it was environmental
11. Some artistic/cultural influences
we’ve seen in fashion have come from
paintings, sculptures, music, design,
architecture and movies.
12. Another change that happens in

activism, liberation, and the pandemic. fashion are peoples mindsets that they

Fashion became focused on just really are tired of the old and want

sustainability. There were more free something new, fresh, innovative.

flowing, out of the box designs. and the

pandemic introduced a new accessory,
masks. It is a give and take
relationship. The Zeitgeist explains
what the current state of the world is
like, and fashion has a teacher and
student relationship with it.

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