Rezek Studio

Kasey Mitchell, Indira Washington, Natalie Jeszke, Tana

Vaughn, Chia-Jen Cheng
Background on Rezek Studio
Ariel Rezek is the owner and designer of Rezek Studio. Ariel
launched her first collection of Rezek Studio in December
2018. Rezek Studio is L.A based label with 70s inspired disco
glam vibes.

Rezek Studio of core value is beauty, joy, and creativity to

push good quality and create a comfortable dress that lets
customers enjoy the Rezek in the most comfortable way,
wearing a comfortable and elegant temperament. Also, the
terms “we”, ”us”, and “our” to show the core of the Rezek.
Using social media to spread the material of the garment to
express fashion style and further develop the brand image to
extend having a good mood.
 Major Milestones

Fashion Magazine Feature

Featured in Teen Vogue
Celebrity Recognition
Amy Robach wear Rezek Studio
on Good Morning America

Social Media Following

Almost 40k Instagram
Followers
 Product Categories
& Price Zones
Rezek Studios product category is formal
wear. The tops, bottoms, dresses, and
accessories sold by this brand are all perfect
for holiday parties, evening wear, and even
fancier day wear.

Rezek Studio falls within the bridge price

zone. The product prices are more on the
expensive side for dressier weekend wear.
Dresses range from $235-$345, bottoms
including pants and midi skirts range from
$175-$250, tops range from $160-$295, and
accessories are $50.
 Target Market Analysis
Socio-Cultural Background
Rezek Studio caters to women who come from many
Demographics backgrounds. Typically these women are from middle/upper
income families but now they are breaking social norms and
Rezek Studio’s Target letting there creativity flow freely. These women could have
market includes Women, different ethnicities and experienced different cultures
ages 23-27. These women
Psychographics
are young professionals,
who are early in there Geographics
Our Target market’s fashion image
career, potentially in a
is femmine and bold. These women
creative field. Our target market is probably
have a strong Avant Garde fashion
from a big city or lives in one
feeling and are usually innovators
currently. They probably value
when it comes to trend adoption.
big city life and being on the
They have a fashion conscious
move. Big cities offer the
shopping orientation. These
diversity and artistic freedom
women are trend setters and value
that Rezek Studio’s target
a company who is conscious but
market wants.
also fashion forward
Persona #1 Ava Jenkins
Age: 29
Hometown: Knoxville, Tennessee
Job: Digital Marketing Analyst
Place to live: Nashville, Tennessee
Income: $65,000
Lifestyle: Works from home, frequently goes to
brunch or on shopping sprees, has two dogs and a
husband
Core Value: Nicely dressed for every occasion,
assertive, and independent
Favorite Fashion Brands & Stores: Revolve,
LoveShackFancy, and Zara
Fashion Orientation: Flirty femininity, bright colors,
playful, sophisticated.
Shopping Habits/Behaviors: Shops online or at local
boutiques, gets easily inspired by social media
influencers to make purchases
Monthly Expenditure on Clothes: $800-$1,000
 Persona #2 Mila Carter
Age: 21
Hometown: Salt Lake City, Utah
Job: Social Media Influencer
Place to live: Denver, Colorado
Income: $45,000
Lifestyle: Creates Instagram, Youtube, and Tiktok
content while traveling and collaborating with
brands/companies of all kinds
Core Value: Be inspirational, bold, confident, and
inclusive to all
Favorite Fashion Brands & Stores: Princess Polly,
Aritzia, and Reformation
Fashion Orientation: On trend, warm tones,
simplistic statement pieces
Shopping Habits/Behaviors: Online shopper
through websites or social media; in-person shopper
for designer wear
Monthly Expenditure on Clothes: $700
Persona #3 Jessica Mays
Age: 23
Hometown: Columbus, Ohio
Job: Financial Consultant
Place to live: Chicago, Illinois
Income: $56,000
Lifestyle: Works downtown, first career role as a
recent college graduate.
Core Value: career focus, equity, feminism
Favorite Fashion Brands & Stores:, Abercrombie &
Fitch, The RealReal, local boutique called Felt.
Fashion Orientation: style and quality-oriented.
Focus on her “uniform” style and earth tones.
Shopping Habits/Behaviors: Shops at sophisticated
local boutiques, second hand luxury shops and some
trend pieces.
Monthly Expenditure on Clothes: $600-$800
 Persona #4 Hazel Smith
Age: 24
Hometown: New Jersey
Job: Fashion Marketing
Place to live: New York City
Income:$125,000
Lifestyle: Enjoys shopping, going to dinner with
friends, posting instagram pictures, watching tik
toks.
Core Values: Values sustainability, from a religious
background
Favorite Fashion Brands: ASOS, Zara, Revolve,
small luxury boutiques
Fashion Orientation: trendy, staple pieces, luxury
items
Shopping Habits/behaviors: Is okay splurging on
luxury items,values quality
Monthly clothing expenditure: $1000+
Persona #5 Isabell Lane
Age: 29
Hometown: Atlanta, GA
Job: Public Relations
Place to live: Houston, Texas
Income: $88,000
Lifestyle: Married with one child, works from home a
lot
Core Value: Family, traveling, quality items
Favorite Fashion Brands & Stores:, Old Navy,
Madwell, Nordstrom, J. Crew
Fashion Orientation: put together pieces, quality
items, mommy and me
Shopping Habits/Behaviors: Shops a lot online
Monthly Expenditure on Clothes: $900
 Persona #6 Grace Asbury
Age: 21
Hometown: Birmingham, Alabama
Job: College Student
Place to live: Auburn, Alabama
Income: $15,000 + parents
Lifestyle: full time college student, loves to go out with
friends, shopping, football games
Core Value: Friends, Religion, big dreams
Favorite Fashion Brands & Stores: Princess Polly,
Aritzia, Zara, H&M, Kate Spade
Fashion Orientation: Trendy, girly, fun, going out
Shopping Habits/Behaviors: big social media shopper,
loves to browse in store
Monthly Expenditure on Clothes: $700
 Brand Concept
★ PLAYFUL & TIMELESS FEMININITY

★ SEXY & BOLD SILHOUETTES

★ YOUTHFUL ELECTRIC COLORS

★ UNFAILING ELEGANCE & POISE

★ SILKY BREATHABLE APPEARANCE

Logo
The brand’s logo is applied to the product labels and tags in a bright pink and
red combination, again invoking the brand’s bold and youthful image. The
logo is a reflection of the target market. As an e-tailer the company does
focus on store displays, but heavily incorporates the logo in digital content.
For example, the website has an opening video centered around the logo.
Logo

The logo is also consistently displayed in digital

advertising. Rezek Studio does not put any outward
labeling on the products. On social media platforms
the brand displays signature pieces such as the
feather-trimmed Foxy Top instead of heavily
displaying the logo.
 COMPETITOR
ANALYSIS

REFORMATION REVOLVE RHODE SLEEPER NASTY GAL

 REFORMATION
Price Point: Bridge. Some all pieces are crafted
with sustainability and quality in mind.
$50-$350

Product Assortment
● Evening wear
● Daywear
● Jeans
● Active
● Accessories

Target Market: 20-30 young women who

value style and quality. Sustainability is
important to her.

Brand Concept: feminine, fashion-forward,

socially & environmentally conscious
 REVOLVE
Price Point: Bridge. Items range from
approximately $80 for simple tops to $1200 for
designer dresses

Product Assortment
● Dresses
● Tops
● Sweaters
● Jeans
● Bottoms

Target Market: 20-30 affluent young women

who are ambitious in their careers and values
social appearance.

Brand Concept: feminine, fashion-forward,

affluent, west-coast or urban
 SLEEPER
Price Point: Bridge. Garments range from
$200-$400 while accessories are as low as
$100.

Product Assortment
● Dresses
● Pajamas
● Accessories
● Loungewear

Target Market: women 20-50 who believe in

fashion forward garments both on the streets
and in the sheets. This woman is conscious
about those around her and feeling good.

Brand Concept: feminine, fashion-forward,

socially & environmentally conscious
 NASTY GAL
Price Point: Moderate. Garments range from
$20-$100

Product Assortment
● Dresses
● Tops
● Sweaters
● Jeans
● Bottoms

Target Market: young women 18-25 who are

fashion forward, and promiscuous, who want
to look put together and on trend but don’t
have a wide budget to do so.

Brand Concept: feminine, fashion-forward,

urban, social, edgy
 RHODE
Price Point: Bridge. Garments range from
$100-$600

Product Assortment
● Dresses
● Tops
● Flare & Track Pants
● Skirt
● Sweatshirts
● Accessories

Target Market: women 28-50 who are

adventurous, and love travel and art. This
woman is affluent, successful in her career,
and values her appearance.

Brand Concept: feminine, fashion-forward,

confident, flirtatious, bold
Current Gaps

Rezek Studio only carries apparel items, no

accessories. In there product photos, they
style the merchandise with different
accessories from different companies. We
think it would be beneficial for Rezek Studio
to carry their own own accessories such as
jewelry, shoes, and handbags. Doing this
would insure that when styling products,
customers could by directly from Rezek
Studio instead of other companies.
Brand
Positioning
Maps
 Luxury

Classic Trendy

Affordable
 Body
Inclusive

Men + Women
Women Only

Traditional
Sizing
 Environmentally
Conscious

Low
High
Quality
Quality

Not Environmentally
Considerate
 Dressy

Evening Day
Wear Wear

Casual
 S.W.O.T ANALYSIS
Strengths:
strong word of mouth reputation, added
value, unique style, bold color story, quality of
production, featured in Teen Vogue and Vogue
directly advertising to target markets,
affordability.
Weaknesses:
no brick and mortar store, heavy reliance on
word of mouth leaves other advertising
channels flat, emphasis on product rather
than the story behind it, limited market.
Opportunities:
social media influencers, third party
e-commerce sales , incorporate more tones to
be seasonal, new potential in market for
elevated comfort pieces, expanded sizing (xxs
and xxl).
Threats:
Seasonal demand for bright colors, expensive
for young adults, established competitors,
penetrating the market, staying on trend as a
slower fashion company, fast-fashion copies.