Marketing Strategies of Luxury Brands

N I F T
LUXURY BRAND MANAGEMENT

P A N C H K U L A
MFM
Mentor- Mr. Devindra Nagar

Table of Content
Assignment Brief
Categories
WATCH - Jacob &Co.
WATCH - Richard Mille

C O N T E N T
COUTURE - Fendi
COUTURE - Givenchy
HANDBAG - Prada
HAND BAG - Louis Vuitton
TABLE OF
CONTENT
LUXURY BRAND MANAGEMENT
STUDY 6 LUXURY BRAND AND DISCUSS IN

luxury brand management
DETAIL MARKETING AND BRANDING

STRATEGIES OF THESE INTERNATIONAL
BRANDS.
CHOSSE THREE CATEGORIES
STUDY TWO BRAND EACH
BRANDING AND MARKETING
ASSIGNMENT STRATEGIES
assignment - 01
BRIEF
PRESENTED BY-
AARZOO RANA MFM/21/282

ANUSHKA KHURANA MFM/21/231
MAHIMA MFM/21/1161
SRISHTI KANSAL MFM/21/342
VARTIKA (MFM/21/1235)
CATEGORIES
CATEGORIES LUXURY BRAND
WATCH APPARELS BAGS
Jacob & Co. Fendi Prada

Richard Mille Givenchy Louis Vuitton

Richard Mille
Jacob & Co.
WATCH
CATEGORIES W A T C H LUXURY BRAND
JACOB & CO.
TIMEPIECE ...... J A C O B
& C O.
To make the impossible a reality.

Jacob Arabo lives to create timepieces and jewelry that the world has never seen.
Jacob & Co.

Jacob & Co. is an American
privately held jewelry and
wristwatch retailer founded in
1986 by diamond designer
Jacob Arabo.
& C O.
Its flagship boutique and

corporate headquarters are
located in Manhattan, New
York City.
TIMEPIECE ...... J A C O B & C O.
JACOB
ARABO
FOUNDER Founder
JACOB AND CO.

American jewelry and watch designer who
founded Jacob & Company in 1986 and grew it
to become an international luxury brand
BENJAMIN
ARABOV
& C O.
Jacob & Co.'s mission is to create

CEO
beautiful, dynamic and unique pieces of
watchmaking and jewelry art.
FEARLESS
Not afraid to create watches and

jewelry that have only existed in
dreams.
PIONEERING
& C O.
Known for breaking new ground in

high watchmaking, creating
complications and combinations of
complications that are new to high
watchmaking, while still using
traditional methods to create radical
new timepieces.
INNOVATIVE
Trying new ways of doing things,

using different materials and
developing new complications are all
part of Jacob & Co.'s reason for being
-- Jacob & Co. will never settle for
being like everyone else.
CREATIVE
& C O.
The Jacob & Co. collections are

brimming with radical ideas,
presenting designs, complications
and combinations that break new
ground in high watchmaking and
high jewelry.
RISK-TAKING
The majority of Jacob's high

complications were initially thought
to be "impossible," according to the
staid Swiss. Yet, Jacob & Co. is
committed to turning these ideas --
like the SF24, the Astronomia, the
Opera, the Twin Turbo and Twin
Turbo Furious, and more - into reality.
& C O.
Source - https://jacobandco.com/about-jacob-and-co
PERFORMANCE
creating complications and combinations of

complications that are new to high watchmaking
Uses a mixture of traditional and cutting-edge, high

tech materials. Noble materials like 18K gold and
platinum are routinely used.
Jacob Arabo has a knack for finding and procuring rare

and exceptional stones.
& C O.
In various watches and jewelry, Jacob & Co. uses the

best quality diamonds, citrines, sapphires, rubies,
amethysts, tsavorites, orange garnets meteorites,
aventurine, and more.
Source -mhttps://jacobandco.com/partnerships
PEDIGREE
Created in 1986 by Jacob Arabo, Jacob & Co. is now

present in more than 20 countries and regions.
Recognized as the “Master of World Time” Jacob &

Co.’s ingenious timepieces and opulent jewelry
watches feature perfectly selected and set stones that
are a hallmark of the brand.
The timepieces are a magnificent expression of Arabo’s

& C O.
avant-garde vision of watches, imagined and inspired

by the beauty around him, driven by a strong desire to
deliver a constant creative evolution and challenging
the traditional limits of watch design.
PARTNERSHIP
Jacob & Co., use no brand
ambassadors but prefer to
partner exclusively with the
best of the best.
J & Co. current partners

& C O.
include: Bugatti; Lionel Messi;

Paramount Pictures for the
Opera Godfather; and Luis
Figo.
CRISTIANO
RONALDO
PUBLIC FIGURES 487 M
DJ LIONEL
KHALED MESSI
& C O.
31 M 365 M
https://www.instagram.com/jacobandco/?hl=en
PRICING
Since its introduction in 2015, the Jacob &

Co. Billionaire has reached fame as the watch
coveted by all with a price tag surpassing $18
million.
With only one in existence worldwide, the

Billionaire is a unique piece adorned with
Emerald-Cut Diamonds with an approximate
& C O.
carat weight of 260 carats.
A Billionaire's Watch from Jacob & Co. radiates a

sense of opulence and exclusivity.
Source- https://jacobandco.com/timepieces/high-jewelry-masterpieces/billionaire-tourbillon-white-diamond
PAUCITY
Disruptors for the watchmaking industry

are anything that makes the timepiece
rarer.
Jacob and Co, main disruptors are the
complications that they create, as well as
the caliber of the setting of the stones that
are featured in the watches. They have
introduced new complications to the
& C O.
world of watch making, such as the triple

axis gravitational tourbillon from the
signature Astronomia Collection
RICHARD MILLE
W A T C H ...... R I C H A R D
M I L L E
Richard Mille, the swiss watchmaking brand known for ultra-high-end luxury timepieces that
combines the best in technical innovation, in architecture and in fine watchmaking heritage.
RICHARD
MILLE
FOUNDER Founder
W A T C H ...... R I C H A R D
RICHARD MILLE & DOMINIQUE

GUENAT
The brand 'Richard Mill' was founded in 2001.
Richard Mille began to design watches that
were way ahead of their time.
PETER
HARRISON
M I L L E
Richard Mille mission is to create a high-

CEO
end luxury brand within the already
existing high-end watch industry which is
easy to use, yet also highly sophisticated.
PERFORMANCE
TIMEPIECE ...... R I C H A R D
Richard Mille watches are innovative in

technology, strong artistic and
architectural dimension
Brand advertises, watches is by

claiming that they are a “racing machine
on the wrist,” along with highlights on
the unique materials and the attention-
grabbing designs featured on them.
Watches designed to be robust and

easy to use, yet also highly
M I L L E
sophisticated.
Each piece is finished and assembled
by hand, reflecting the very best in
Haute Horlogerie. lightweight and
comfortable feel
Source -https://www.richardmille.com/page/concept
PEDIGREE
Own brand, with the idea of pushing

watchmaking beyond anything that existed
at the time, with a new contemporary
approach to horology.
He was planning to develop one product:

the watch of his dreams, an approach that
involved operating with little regard for
production costs, which were excessive.
M I L L E
When released in 2001, this extraordinary

timepiece with tonneau case design
punctuated with distinctive torque screws
and a compelling six-digit price tag.
Source -https://www.richardmille.com/page/history
PAUCITY
The brand makes its products more

attractive to the narrow segment of the
target audience by limiting availability.
The annual production of Richard Mille is

about 5,000 watches at a maximum,
ensuring that it maintains control over
the supply and demand of its watches.
The Richard Mille Collection

M I L L E
comprises 10 models, each

produced in an edition of 30 pieces.
Source -https://ronntorossian.medium.com/richard-milles-great-marketing-pr-667b69da5473
PERSONA
Finest and luxurious watch brand
The brand perceive as a high end luxury

brand due to its design, material and
technology used.
Colorful strap
Tonneau-shaped cases
M I L L E
PUBLIC
FIGURES
Richard Mille Reinvented the sports

watches market, which was
marketed by leading athlete Spanish
tennis legend Rafael Nadal who wore
one during his intense match at the
Roland Garros final.
partnered with professional

American golfer Bubba Watson.
M I L L E
popular among contemporary

rappers and hip-hop artists & singers
Ed Sheeran, nick jonas.
Source -https://www.thejewelleryeditor.com/watches/know-how/who-wears-richard-mille-watches/
HIGH PRICING
Designs, materials ( baseplate; silicon
nitride, gold fused with carbon and
quartz, and other materials that are
usually only found in the aviation and
racing industries), and tourbillon
(mechanism to increase accuracy)
M I L L E
$80,000 USD - 2,000,000 USD
Source- https://diamondsbyraymondlee.com/5-reasons-why-richard-mille-watches-are-so-expensive//

JACOB & CO.
RICHARD MILLE
baseplate; silicon nitride, gold

Jacob & Co. uses the best quality
fused with carbon and quartz, and
diamonds, citrines, sapphires, rubies,
MATERIAL amethysts, tsavorites, orange garnets
other materials that are usually
only found in the aviation and
meteorites, aventurine, and more.
racing industries
The brand position itself as Smart,

The brand position itself as limitless
POSITIONING imagination and creativity
classy, and eloquent, and utterly
unapologetic
M I L L E
Innovation & North Thin Ply Technology (NTPT)-

mixture of traditional and cutting-
the world's leader in ultra-
edge, high tech materials
Technology lightweight materials
APPAREL
Givenchy
Fendi
APPAREL ...... FENDI
ITALIAN LUXURY FASHION HOUSE

http://vogue.com/fashion-shows/fall-2022-couture/fendi#review

Founded in Rome in 1925, Fendi is known

for its fur and fur accessories, and for its
leather goods.

With over 90 years of expertise, Fendi is one

the most successful fashion houses
worldwide, famed for its luxurious fur
creations and exquisite leather goods.
LUXURY
ELEGANCE
https://www.instagram.com/fendi/?hl=en
CRAFTSMANSHIP
“MY WORK IS A BIGGER PRIORITY NOW THAN WHEN I

WAS YOUNGER, AND IT’S A VERY GOOD THING”

KARL LAGERFELD
FOR FAMILY
The bond between Karl Lagerfeld and Fendi is fashion’s longest love story, one that will
continue to touch lives for years to come.

The Fendi Women’s autumn/winter 2019 collection was the final collection designed by Karl
Lagerfeld, representing a lifetime of dedication and creation from 1965 until today.
Gwyneth Paltrow as Margot Meryl Streep as Miranda Tilda Swinton (as Madame D)
Tenenbaum in The Royal Priestly in The Devil wears in The Grand Budapest Hotel
Tenenbaums Prada
FENDI'S FUR MOMENTS IN FILM

FOR FUR
PERFORMANCE
Fendi through its haute couture

collection represents elegance, style,
craftsmanship & innovation.

Fendi delivers a unique and exclusive

experience relishing the pure
essence of Roman high fashion.

The emotional value of Fendi

focusses on the high social status
and thus have branded their
products likewise.
https://www.fendi.com/ii-en/
PEDIGREE
Fendi has a rich pedigree

and extraordinary history.
Fendi’s target market are the

ones who do not necessarily
buy on the sole basis of
performance factor but they
are also subconsciously
aware of the brand’s rich
image, heritage & years of
experience.
vogue.com/fashion-shows/fall-2022-couture/fendi#review
PAUCITY
The concept of paucity with regards to Fendi is in the sense that the craftsmen work
alongside apprentices showing how the proper wielding of a surgical blade and flick of a
wrist create the delicate precision precision cuts needed to make Fendi’s intricate, puzzle like
composition of fur and luxurious material.
fendi-celebrates-excellence-of-italian-craftsmanship
PERSONA
The Fendi brand is the byword for

luxury. The Italian fashion label is
renowned not only for its distinctive
double “F” logo but also its
audacious bags made with perfect
precision.
The writing “ROME” under the Fendi

logo brings us inside a set with a
specific mood and a history: only one
word but many connections.
http://vogue.com/fashion-shows/designer/fendi
PUBLIC KIM
KARDASHIAN
FIGURES
& NORTH
WEST
331 M
Credits -
harpersbazaar.com/fashion/d
esigners/a22092316/kim-
kardashian-north-west
PRIYANKA
CHOPRA JONAS
GIGI HADID
82.9 M
76.1 M
In a high-neck fringed-petals
Credits - Milan design
Fashion Week,
Spring/Summer 2020
Credit: Matt Baron/Shutterstock
PUBLIC
RELATIONS
Fendi is a luxury brand that is taking

their online presence a step further that
simply highlighting campaigns on their
feed.

The Italian fashion house utilizes all

aspects of Instagram to market their
brand and to ensure they are relatable
to this younger ‘Insta-Generation’.
HIGH PRICING
A brand like Fendi has a wide price range

that could potentially appeal to numerous
demographics from younger or lower-
income luxury shoppers to more affluent
shoppers.

GIVENCHY
GIVENCHY
APPAREL ...... GIVENCHY
Luxury is in each detail -Hubert De Givenchy

ICON
Hubert de Givenchy launched the brand in 1952
when he was just 24 years old.

Launched his 'séparables' - elegant blouses paired
with light skirts. This was the start of his success.

In 1957, the House expanded its scope with the
launch of its first fragrance.

Retired in 1995.
In June 2020, Givenchy appointed with Matthew
M. Williams as Creative Director of women’s and
men’s collections.
Clothing lines include haute couture as well as
ready-to-wear men's and women's fashions.
69
COUNTRIES WHERE GIVENCHY IS PRESENT

50
DIRECT OPERATED STORES

3
AVENUE GEORGE V IN PARIS

THE
GIVENCHY
BRAND LOGO
The Givenchy logo in use now has been created by Paul Barnes in the year 2003. The Givenchy
logo is simplistic yet attractive. It comprises of Four 'G' alphabets coming together to create a
bigger square.
GIVENCHY
APPAREAL STYLE
Versatile dresses with feminine silhouette
Jersey dresses
Cahmere coats
Lean pants
Sporty jackets with feminine elegance
Men’s fashion: suits, bags and sneakers

PERFORMANCE
Givenchy is a luxury French brand of haute couture clothing,

accessories and, as Parfums Givenchy, perfumes and cosmetics.
It is owned by luxury group LVMH and in 1993 achieved a total

sales worth of $176 million, making it the second largest apparel
division of LVMH after Dior.
Having multiple accounts, Givenchy is keeping the content

strategy unique and different on all social media channels.
Instagram was the main source of impact drive, with almost all
of the value generated from this platform.
Overall, Ariana Grande and her collaboration with Givenchy

accumulated an impressive turnover.Unsurprisingly, the largest
overall Share of Voice came from the Celebrity group
PEDIGREE
Hubert James Taffin de Givenchy found in 1952. That
same year, he presented a collection that would leave
an indelible mark on fashion history: his “separates” —
elegant blouses and light skirts blending architectural
lines and simplicity — met with enormous success in
light of the more constricted looks of the day.
After a career spanning more than 40 years, and
having become a part of the LVMH group in 1988,
Hubert de Givenchy retired in 1995.

PERSONA
IDENTITY
Casual chic, aristocratic elegance and
femininity all combine in the timeless
world of Givenchy.
Combining finesse, discretion and
elegance, the brand ensured it's designs
and ateliers rose to the top and played a
key role in international fashion.
AUDREY HEPBURN
ON THE SET OF
BREAKFAST AT
TIFFANY'S WITH
PUBLIC FIGURES HER ICONIC BLACK
GIVENCHY DRESS,
ACTRESS
CANADIAN SINGER
ROSAMUND PIKE IN
SHAWN MENDES
A GIVENCHY
IN A GIVENCHY
HAUTE COUTURE
SS18 OUTFIT
SPRING-SUMMER
LOOK.
08 https://www.instagram.com/jacobandco/?hl=en
HIGH PRICING
Givenchy Is A Luxury Label
This is one of the brands
distinguished by using quality fabrics
and perfect construction in its
clothing and accessories.

Givenchy provides some of the
best materials and craftsmanship
for its products thus, some dresses
costing over $10,000.

PARTNERSHIP
Givenchy in partnership with
Disney for ready-to-wear
collaboration for a limited-
edition, nostalgic, capsule
collection. Inspired by
childhood favourites and iconic
characters.
Matthew M. Williams
collaboration with the
American artist Josh Smith,
whose ceramic sculptures and
Grim Reaper paintings are
rendered in vibrant, joyous
colors for spring 2022.

MARKETING
STRATEGY
To carry out its marketing strategy, Givenchy has set itself a target audience of women between 22 and
45 years old. The reality is that its distinctive style allows it to appeal to a diverse age demographic. Can
see it in women between 16 and 22 years old. Although these ages would be part of its secondary
market and it applies to young women who feel a reference to Givenchy’s characteristic style.
It promotes through social

networks such as Instagram and
Twitte, broadcasts their fashion
shows on their YouTube
channel.
FIRST SOCIAL
MEDIA CAMPAIGN
FOR GIVENCHY
Over the weekend, Givenchy
unrolled its first social media
campaign for its Spring 2021 ready-
to-Wear collection.
The outbreak on social media of
celebrities and influencers wearing
looks from the collection ignited the
internet.
Kylie Jenner shared a picture with
her Instagram followers of her.

Bella Hadid and Kim Kardashian
shared pictures of her.

APPAREL ...... FENDI V/S GIVENCHY
Ethical furs, timeless ready-to-wear

Casual chic, aristocratic elegance
items with minimal assortment, and
COLLECTION above all a predominance of leather
and femininity all combine in the
timeless world of Givenchy.
products.
Givenchy has been bringing to the

Fendi's products are visible on the market a large number of innovative
market because the brand is unique and accessories. This has positioned it
POSITIONING the positive impact Karl Lagerfeld had as one of the most influential
whilst working with the brand. brands in the design and fashion
industry.
Givenchy provides some of the best

Fendi to keep a price positioning that
materials and craftsmanship for its
PRICING is decidedly higher than that of its
products thus, some dresses costing
competitors.
over $10,000.
LOUIS VUITTON
PRADA
BAGS
LV .
B A G S ...... L O U I S
V U I T T O N
Founded at the dawn of the modern travel era, Louis Vuitton was on a perpetual mission to
explore new horizons, propelled by an innovative spirit, boundless creativity, and unparalleled
savoir-faire.
LOUIS
VUITTON
FOUNDER
B A G S ...... L O U I S
Founder
LOUIS VUITTON
Louis Vuitton was a French fashion designer
and businessman.
Founder in 1854
BERNARD
V U I T T O N
Louis Vuitton mission is to embody unique

ARNAULT
savoir-faire, a carefully preserved heritage
and dynamic engagement with modernity CEO
and to represent the most refined qualities
of Western “Art de Vivre” (The Art of
Living) around the world
PEDIGREE
B A G S ...... L O U I S
At the age of sixteen, a young Louis Vuitton

decided to become a trunk maker.
In 1837, he traveled to Paris and worked for a
box maker named Monsieur Marechal.
no easy mode of transportation was there. Most
travelling was either done by horseback, a horse
and carriage, train, boat, or by foot. Therefore all
luggage had to be very strong, made well, and
V U I T T O N
durable due to the rough handling and

conditions. Louis Vuitton used his skills properly
and after just working a short amount of time he
became a valued craftsman. His specialty
became custom designed boxes and trunks that
his clients would use for travel.
Louis, Georges and Gaston-Louis Vuitton (lying down on a trunk-
bed) pose with factory workers in front of a horse-drawn delivery
van. Asnières, 1888.
PERSONA
B A G S ...... L O U I S
LV logo is iconic along with its brown

check print. These patterns are
commonly found on their handbags,
wallets, and luggage.
The Louis Vuitton brand represents

travel and adventure. The majority of
their ad campaigns showcase a trip
V U I T T O N
of some sort.
THE “SPIRIT OF TRAVEL” CAMPAIGN

PERFORMANCE
B A G S ...... L O U I S
Louis Vuitton represents travel and

adventure and the consumer can see
this through their products and
advertisements.
Louis Vuitton showcases its bags as

durable for travel and adventure
V U I T T O N
VL bags are precisely sewn, and most

certainly has a unique design.
PUBLIC FIGURE
B A G S ...... L O U I S
Louis Vuitton uses Angelina Jolie as

a public figure. She is more into
charity work.
Angelina Jolie also travels a lot to
help children in need. Her story on
her trip to Cambodia is also featured
on the Louis Vuitton website.
V U I T T O N
A definite style icon, Rihanna wears a

lot of new and hype pieces from
almost every top designer house out
there. Her choices for Louis Vuitton
are both colorful and rare.
category
H A N D B A G S
rada bags are known to be well-made

and people who buy them say that they
last for years, Prada uses soft, high-
quality leather and tough, durable
THE BRAND synthetics. A Prada bag is unlikely to go

out of fashion. The brand is well-
established and continues to grow in
sales and influence.
PERSONA
category
For Prada, fashion, luxury

and style have always been
core aspects of a project
that goes beyond
H A N D B A G S
production of handbags.
Modern
Sophisticated
Tuned to stylistic
innovations
Craftmanship of the
highest quality
PUBLIC FIGURE
category
THE SYMBOLE
A new type of logo, a new concept of an emblem - the
H A N D B A G S
Prada Symbole handbag is inspired by Prada’s iconic

Triangle. A triptych in its conception, the campaign
starring Hunter Schafer is created by three of
contemporary art’s modern masters: Catherine Opie,
Thomas Ruff and Carrie Mae Weems, approaching the
same subject matters in a series of divergent and distinct
portraits. The campaign images become character
studies composed of triangles, a graphic representation
of the codes of Prada.
THE SYMBOLE
category
PUBLIC
RELATION
H A N D B A G S
Prada's public relation strategy

consists of customer
engagement through social
media and other outlets that
provide the company with an
opportunity to connect with
customers. Prada as they
already have done, will continue
to answer customer inquiries in
a timely manner, as well as
resolve any issues that may
have.
category
H A N D B A G S
Premium pricing strategy meaning that high price is a

fundamental part of the brand. As Prada has very high
brand value and quality, they can charge very high
prices for their luxury products. The product that Prada
PRICING offers are considerably high to support their image of a

luxury brand. For a Prada handbag the price ranges
from $1,500-$3,000. Prada is a luxury brand positioned
for the consumption by the elite who love innovative
style and excellent quality.
category
H A N D B A G S
SOCIAL
Prada promotes their bags through their online
commerce website that allows them to show images
and give details on each of the items that are available
for customers to purchase. The brand also takes
MEDIA advantage of social media outlets such as Instagram

and twitter to create anticipation for the premier of their
new product lines and collections.

LOUIS VUITTON
BAGS ...... LOUIS VUITTON V/S PRADA
Louis Vuitton canvas is made from a Prada uses soft, high-quality

MATERIAL blend of cotton and linen with a layer leather and tough, durable
of cotton canvas. synthetics
The brand position itself as travel Prada position itself as luxury and
and adventure and the consumer can see style that have always been core
POSITIONING this through their products and aspects of a project that goes
advertisements. beyond production of handbags.
The product that Prada offers are

considerably high to support their
The price range of Louis Vuitton is
PRICING from around $1,100 to about $6,000.
image of a luxury brand. For a Prada
handbag the price ranges from
$1,500-$3,000.
THANK YOU
T H A N K Y O U

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N I F T

LUXURY BRAND MANAGEMENT

Mentor- Mr. Devindra Nagar

WATCH - Jacob &Co.

WATCH - Richard Mille

HAND BAG - Louis Vuitton

STUDY 6 LUXURY BRAND AND DISCUSS IN

DETAIL MARKETING AND BRANDING

AARZOO RANA MFM/21/282

WATCH APPARELS BAGS

Jacob & Co. Fendi Prada

To make the impossible a reality.

Jacob & Co.

Its flagship boutique and

JACOB AND CO.

Jacob & Co.'s mission is to create

Not afraid to create watches and

Known for breaking new ground in

Trying new ways of doing things,

The Jacob & Co. collections are

The majority of Jacob's high

creating complications and combinations of

Uses a mixture of traditional and cutting-edge, high

Jacob Arabo has a knack for finding and procuring rare

In various watches and jewelry, Jacob & Co. uses the

Created in 1986 by Jacob Arabo, Jacob & Co. is now

Recognized as the “Master of World Time” Jacob &

The timepieces are a magnificent expression of Arabo’s

avant-garde vision of watches, imagined and inspired

J & Co. current partners

include: Bugatti; Lionel Messi;

Since its introduction in 2015, the Jacob &

With only one in existence worldwide, the

carat weight of 260 carats.

A Billionaire's Watch from Jacob & Co. radiates a

Disruptors for the watchmaking industry

world of watch making, such as the triple

RICHARD MILLE & DOMINIQUE

Richard Mille mission is to create a high-

Richard Mille watches are innovative in

Brand advertises, watches is by

Watches designed to be robust and

Own brand, with the idea of pushing

He was planning to develop one product:

When released in 2001, this extraordinary

The brand makes its products more

The annual production of Richard Mille is

The Richard Mille Collection

comprises 10 models, each

Finest and luxurious watch brand

The brand perceive as a high end luxury

Richard Mille Reinvented the sports

partnered with professional

popular among contemporary

$80,000 USD - 2,000,000 USD

JACOB & CO.

baseplate; silicon nitride, gold

The brand position itself as Smart,

Innovation & North Thin Ply Technology (NTPT)-

ITALIAN LUXURY FASHION HOUSE

APPAREL ...... FENDI

Founded in Rome in 1925, Fendi is known

With over 90 years of expertise, Fendi is one