NAME: MUZAMMIL MUJTABA

CLASS: B.B.A PART-4

SECTION: (A)
ROLL NO: B.B.A -19-070
SUBJECT: CONSUMER BEHAVIOR
TOPIC OF ASSIGNMENT: Find Two Examples Of Ads That Are
Designed To Arouse Consumer Needs And Discuss Their
Effectiveness.
 1)COCA COLA

INTRODUCTION:
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries
and territories. The company's purpose is to refresh the world and make a difference. Our portfolio of
brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks.
BRAND MANTRA:
Sharing-Happiness-Tasty.

HISTORY

INTRODUCED: May 8, 1886

OWNER: Dr. John Pemberton
COUNTRY: Atlanta
HEADQUATER: Atlanta, Georgia, united states
CEO: James Quincey
PRODUCT: Soft drinks non-Alcohlic
How coca cola become brands?
1. It started with a unique, market-tested formula.
2. Its logo uses a timeless font.
3. It was distributed in a proprietary bottle.
4. It kept its consumer price fixed for 70 years.
5. It guided word-of-mouth advertising and developed a voice.
6. It adopted a franchise model.

2) CISCO
INTRODUCTION:
It is one of the world’s largest manufacturers of computing and telecommunications equipment. Its
products are designed primarily for companies that offer their customers communication services.
Cisco was founded in 1984.

BRAND MANTRA:
Simplify Enterprise Networks
HISTORY

PRODUCT: Internet routers and network communication devices.

INTRODUCED: 1984
OWNER: Sandy Lerner and Leonard Bosack
COUNTRY: united states
HEADQUATER: san jose ,california united states
CEO: Chuck Robbins

How cisco become brand?

Today, Cisco positions itself as the ‘global leader in networking and tomorrow’s technology
visionary’. Cisco believes that technology alone can help change the world for the better. In addition
to being a technology visionary, Cisco wants to be a company that strongly connects the networking
leadership.
3) CHANEL
INTRODUCTION:
Fashion designer Coco Chanel is famous for her timeless designs, trademark suits and little black
dresses.

• BRAND MANTRA:
Elegance, Extravagence & Simplicity
HISTORY

• PRODUCTS: Fashion, Fragrance, makeup and cosmatic, Watches, Fine Jewelry.

• INTRODUCED: 1910

• FOUNDER: COCO CHANEL • COUNTRY: FRANCE

• HEADQUATER: London,uk
• CEO : Leena Nair

CHANEL PRODUCTS

How chanel become brand?

Chanel's brand reflects the ultimate house of luxury, defining style and creating
desire, now and forever. Chanel is a symbol of uniqueness, and the brand's
personality reflects creativity.
4) CALVIN KLEIN

• INTRODUCTION:

• Calvin Richard Klein is an American fashion designer who launched the

company that would later become Calvin Klein Inc, in 1968. In addition to clothing, he also has
given his name to a range of perfumes, watches, and jewellery.

• BRAND MANTRA: luxurious classic & Professional

HISTORY

• PRODUCT: Apparel, perfume, fashion.

• INTRODUCED: 1968

• OWNER: , Calvin Klein & Barry K. Schwartz.

• COUNTRY: New York City, US

• HEADQUATER: Midtown Manhattan, New

York City

• CEO:Cheryl Abel-Hodges

How CALVIN KLEIN become brands?

Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive
aesthetic.

• ADVERTISING LINK:

• https://www.youtube.com/watch?v=mzJ6__a
9WvM
5) CADBURUY

• INTRODUCTION:
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in
the United Kingdom in 1905 and now consists of a number of products.
BRAND MANTRA:
Adding sweetness to your life.
HISTORY

• PRODUCT: Confectionery

• INTRODUCED: 1905 • OWNER: John Cadbury.

• COUNTRY: United kingdom

• HEADQUATER: Uxbridge, United Kingdom

• CEO: Dirk Van de Put

How Cadbury become brands?

They pride themselves on quality ingredients and luxurious purple packaging that backs up the quality
of what you find inside and their unique taste.

• ADVERTISING LINK:
https://www.youtube.com/watch?v=sryPvL8019
w
6) colgate:

• INTRODUCTION:

Colgate Total is an everyday toothpaste with 12 hour anti-bacterial activity. Colgate Total contains a
unique, patented combination of triclosan, an anti-bacterial agent and copolymer.

• BRAND MANTRA:
Family, Reliable & oral protection.
HISTORY

• PRODUCT: Oral hygiene

• INTRODUCED: 1873

• OWNER: Colgate-Palmolive Company

• COUNTRY: United states

• HEADQUATER: New york, United
states

• CEO: Noel R. Wallace

How Colgate become brands?

Colgate is known all over the world for highquality oral hygiene so much so that it has dominated the
world market when it comes to toothbrushes, toothpaste, and dental hygiene.
ADVERTISING LINK:
https://www.youtube.com/watch?v=eja0tC5Ree o
7)Canon:

INTRODUCTION:
For more than 75 years, Canon has been known for pioneering innovative imaging products. One of
the world's largest manufacturers of cameras, copiers, and printers, the company maintains its
leadership position by continuously innovating new features and technologies.
BRAND MANTRA:
Live for the story.
HISTORY

• PRODUCT: Electronics , Cameras .

• INTRODUCED: 1937

• OWNER: Goro Yoshida, Saburo Uchida , Takeo Maeda

• COUNTRY: Japan

• HEADQUATER: Ōta, Tokyo , Japan

• CEO: Fujio Mitarai

How Canon become brands?

• Canon outstands in producing excellent equipment for photography since its inception. The
outstanding features of providing lifelike pictures and user-friendliness help Canon to be at the
lead in terms of brands.

• ADVERTISING LINK:
https://www.youtube.com/watch?v=8Jd866IIPr 4
8)CHEETOS

• INTRODUCTION:
Cheetos is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo.
BRAND MANTRA:
It ain't easy bein' cheesy; Dangerously cheesy
HISTORY

• PRODUCT: Cheese curl, popcorn

• INTRODUCED: 1948

• OWNER: Charles Elmer Doolin

• COUNTRY: United states

• HEADQUATER: Anaheim, United States of America

• CEO: Richard Montañez

How cheetos become brands?

• Cheetos is a high-quality product with an attractive packaging that is long-lasting and its unique
taste.

• ADVERTISING LINK:
https://www.youtube.com/watch?v=lIxdasBrDM
I
9) Casio

• INTRODUCTION:
Casio is best known for its electronic (including scientific) calculators, electronic musical instruments
and affordable digital watches incorporating innovative technology. Today, Casio is most commonly
known for making durable and reliable electronic products.

• BRAND MANTRA:
This is my style what’s your’s.
 HISTORY

• PRODUCT: Electronics

• INTRODUCED: 1946

• OWNER: Toshio Kashio

• COUNTRY: japan

• HEADQUATER: Tokyo, Japan

• CEO: Kazuhiro Kashio

How casio become brands?

• Casio become brand because of its good quality and its reasonable price and its name.

• ADVERTISING LINK:
• https://www.youtube.com/watch?v=GeoasHU vjcc

10) Chevrolet

• INTRODUCTION:

Chevy is mainly known for: Producing popular, affordable vehicles, from subcompact cars to beefy
trucks.
Producing the Corvette, one of the most famous sportscars in the world.

• BRAND MANTRA:

• Chevy Runs deep.

HISTORY

• PRODUCT: Automobiles

• INTRODUCED: November 3, 1911

• OWNER: Arthur Chevrolet ,Louis Chevrolet, William C. Durant

• COUNTRY: U.S

• HEADQUATER: Detroit, Michigan , U.S.

• CEO: Mary Barra

How chevrolet become brands?

• Chevy produced its final models with wooden bodies, which have become rare and its produced
that model which are unique and high in technology. • ADVERTISING LINK:
https://www.youtube.com/watch?v=3t6bLugtJk
Q
11)Cambridge

• INTRODUCTION:
It is a company of excellence for clothing apparels.
Embossed with a truly authentic variety of style statements
for men and children.
BRAND MANTRA: comfort and style you desire.
HISTORY

• PRODUCT: Garments

• INTRODUCED: 1971.

• OWNER: Anis Naviwala

• COUNTRY: Pakistan

• HEADQUATER:B-53, Sindh Industrial Trading Estate, Karachi.

• CEO: Muhmmmad Rashid Shoaib

How Cambridge become brands?

• In 1958, there was no availability of ready to wear garments in Pakistan. People had to purchase
the fabric and get it sewn altogether from scratch, which took a whole lot of time, energy and
investment in that time Cambridge offered quality and easy wear, stylish in reasonable price .
• ADVERTISING LINK:

• https://www.youtube.com/watch?v=nI4y5GIclkc
12) Costa Coffee

• INTRODUCTION:

• Bruno and Sergio Costa set up their coffee roastery in Lambeth, London in 1971, supplying local
caterers and coffee shops with their slow-roasted blend mocha Italia.

• BRAND MANTRA:
We make it better
HISTORY

• PRODUCT: Coffee shop.

• INTRODUCED: 1971.
• OWNER: Bruno Costa, Sergio Costa

• COUNTRY: England

• HEADQUATER: Dunstable, England

• CEO: Jill McDonald

How Costa Coffee become brands?

• The iconic Signature Blend is the perfect combination and balance of delicate Arabica and
strong Robusta beans, precisely slow roasted for a minimum of 18 minutes to ensure the beans
keep their hearty flavour, rich aroma, and smooth taste. By providing unique taste and quality it
become brand.

• ADVERTISING LINK:

• https://www.youtube.com/watch?v=vdZaAWu1r Ac
 13) Clarks

• INTRODUCTION:

• It is ICONIC FOOTWEAR .In our archive of more than 22,000 Clarks styles are shoes that have
sparked a revolution, defined a generation and captured the imagination. Like the iconic Clarks
Desert Boot. Designed by Nathan Clark, launched in 1950, its appeal endures to this day.

• BRAND MANTRA:
Now. Always'
HISTORY

• PRODUCT: shoes

• INTRODUCED: 1825

• OWNER: Cyrus Clark and James Clark

• COUNTRY: England
• HEADQUATER: Street, Somerset , England

• Current CEO: Victor Herrero

How Clarks become brands?

• The quality Clarks produces is noticeable in each Desert Boot and Wallabee. These shoes have
stood the test of time, and will continue to so. Its expertise lead him become brand.

• ADVERTISING LINK

• https://www.youtube.com/watch?v=XsOguvol h4s

14) Chaser

• INTRODUCTION:
Chaser is a clothing line dedicated to the evolution of style. Designed in Los
Angeles, the collection is consistently looking forward. Fit, fabrication, hand-
feel and construction all reign supreme.
BRAND MANTRA:
Dress like its always earth day in chaser’s.
 HISTORY

• PRODUCT Type: Retail Apparel and Fashion

• INTRODUCED: 1998

• OWNER: Hadi Salem

• COUNTRY: US

• HEADQUATER: Gardena, California

• Current CEO: Sonia Dorais

How Chaser become brands?

Its expertise and creative thinking, quality, fashionable lead him become brand.

• ADVERTISING LINK
https://www.youtube.com/watch?v=bYEGB3xa8
WM
 15)Charleston Shoe Company

• INTRODUCTION:
Charleston Shoe Co. offering an affordable, comfortable and versatile shoe for the everyday woman.
BRAND MANTRA:
Where fashion meets comforts.
HISTORY

• PRODUCT Type: Fashion ,Retail ,shoes

• INTRODUCED: Jan 1, 1996

• OWNER: Neely Woodson Powell

• COUNTRY: United States

• HEADQUATER: Charleston, South Carolina, United States

• Current CEO: Jill Simmons

How Charleston Shoe Company become brands?

• The handmade shoes provide with the true value of comfort and quality.

• ADVERTISING LINK

• https://www.youtube.com/watch?v=lO7BZc6 QhjI

16)Callaway

• INTRODUCTION:
Callaway Golf stands for good choices, good deeds, good play, and good technology.

• BRAND MANTRA:
Out of the Box Comfort and Fit.
HISTORY

• PRODUCT Type: Golf club

• INTRODUCED: 1982

• OWNER: Ely Reeves Callaway, Jr.

• COUNTRY: U.S
• HEADQUATER: Carlsbad, California , U.S

• Current CEO: Oliver G. Brewer III

How Callaway become brands?

• Callaway is developing innovative products that help golfers hit longer and straighter shots from
tee to green; controlled, higherspinning shots around the green; and smooth, accurate putts.

• ADVERTISING LINK

• https://www.youtube.com/watch?v=bsj9VMOJqY

17)Carhartt

• INTRODUCTION:
• In 1889, Hamilton Carhartt founded the Carhartt brand with one goal in mind: to set a standard of
excellence to which others would aspire, the company has come a long way and manufactures
work footwear, work bags, and work accessories.

• BRAND MANTRA:

HISTORY

• PRODUCT Type: labours wear dress,bags,shoes

• INTRODUCED: 1889 • OWNER: Hamilton Carhartt.

• COUNTRY: Michigan

• HEADQUATER: Dearborn, Michigan

• Current CEO: Mark Valade

'Hard at Work
 PRODUCTS

How Carhartt become brands?

• During the 1970s, massive orders for the construction of the Alaska Pipeline helped grow the
brand, and Carhartt undeniably showed that our products could survive and thrive in the most
rugged conditions on Earth.

• ADVERTISING LINK

• https://www.youtube.com/watch?v=gFo260iq 39Y

18)Champion

• INTRODUCTION:
Champion has made breakthrough innovations in athletic apparel for men, women, and kids. They
helped pioneer the hoodie sweatshirt, and were among the first to design mesh shorts to keep
athletes comfortably cool.

• BRAND MANTRA:
Embrace your inner Champion.
HISTORY

• PRODUCT Type: clothing, footwear

• INTRODUCED: 1919

• OWNER: Feinbloom Brothers.

• COUNTRY: U.S

• HEADQUATER: Winston-Salem, NC, U.S.

• Current CEO: Brian Yeager

How Champion become brands?

• It makes the latest sportswear and fashionable and quality products. • ADVERTISING LINK
https://www.youtube.com/watch?v=7DQsrXUW MzY
19)Cougar shoes

• INTRODUCTION:
Cougar Shoes was founded in Burlington,
Ontario Canada in 1948 boday, Cougar produce stylish footwear, that is built to perform and last while
at the same time looking good.
BRAND MANTRA:
Love What You Wear.
HISTORY

• PRODUCT Type: footwear

• INTRODUCED: 1948

• OWNER: Steve Sedlbauer

• COUNTRY: Canada

• HEADQUATER: Burlington, Ontario Canada

• CEO: Steve Sedlbauer

How Cougar shoes become brands?

They are just as insulated and weather-resistant as their more rugged styles. And let's not forget
Cougar is one of the best boot brands to wear in the rain too various temperature ratings up to 30C.
By this their uniqness quality they become brand.

• ADVERTISING LINK
https://www.youtube.com/watch?v=LyZeQQzkzE
20)CASTANER

• INTRODUCTION:

• castañer sandals, Castañer shoes and Castañer boots evoke a playful and fun attitude to your
wardrobe.Castañer has been known to also combine materials such as seersucker or patent
leather into their sandals.

• BRAND MANTRA:

• Walk the line

 HISTORY

• PRODUCT Type: footwear

• INTRODUCED: 1927 • OWNER: Lorenzo Castañer.

• COUNTRY: Spain

• HEADQUATER: Banyoles, Girona

• CEO: Lorenzo Castañer

How CASTANER become brands?

the easy-to-wear quality and breathability of a sandal , but they're still smart enough to wear with
tailored trousers and a shirt in the blazing sunshine. By this their uniqness quality they become brand.
ADVERTISING LINK https://www.youtube.com/watch?v=PqrMneEL
MRE
 21)Citizen

• INTRODUCTION:

Citizen Watch Co.is an electronics company primarily known for its watches.

• BRAND MANTRA:
Better start now.
HISTORY

• PRODUCT Type: watches

• INTRODUCED: 1918
• OWNER: Toshihiko Sato

• COUNTRY: Japan

• HEADQUATER: Nishitōkyō, Tokyo, Japan

• CEO: Toshihiko Sato

How Citizen become brands?

• It starts with a simple, yet revolutionary concept; a watch that never needs a battery. Citizen Eco-
Drive technology harnesses the power of light, from any natural or artificial light source, and
converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges
continuously in any kind of light to run forever. Powered any by light, it never needs a battery. By
this technology they become brand.
ADVERTISING LINK

• https://www.youtube.com/watch?v=LRAiyFNVOYU
22) Caterpillar

• INTRODUCTION:
• In 1925, Benjamin Holt and C.L. Best merged two of the greatest manufacturing companies to
create the Caterpillar Tractor Co.

• BRAND MANTRA:

• Earthmoving solutions for today’s challenges.

HISTORY

• PRODUCT Type: Heavy equipment Engines, Financial services

• INTRODUCED: April 15, 1925 • OWNER: C.L. Best

• COUNTRY: U.S.

• HEADQUATER: Deerfiels, Illinois, U.S.

• CEO: Jim Umpleby

How Caterpillar become brands?

• Caterpillar's corporate vision is to “be the global leader in customer value.” The firm aims at being
a global leader in the industry through high quality products that satisfy customers. The company
also effectively develops its business value through marketing and its distribution network around
the world.

• ADVERTISING LINK

• https://www.youtube.com/watch?v=6UfjhfNY7R
U
23)CamelBak

• INTRODUCTION:
The first CamelBak hydration packs proved to be very popular amongst
mountain bikers and motocross riders by allowing them to drink without
taking their hands off of the handlebars in technical terrain.
BRAND MANTRA:
 Hydrate or Die.
HISTORY

• PRODUCT Type: Sports equipment

• INTRODUCED: 1989 • OWNER: Vista Outdoor

• COUNTRY: U.S.

• HEADQUATER: Petaluma, California, U.S

• CEO: Sally McCoy

How CamelBak become brands?

• It gives a hands-free drinking system because he felt that reaching for a bottle during bike races
risked collisions. By creative thinking they become brand. • ADVERTISING LINK
https://www.youtube.com/watch?v=UR142rgi0l 0
 24) CLOUD

• INTRODUCTION:

• Meet CLOUD, shoes that marry comfort and style. Comfy enough to wear every day, and so
stylish you’ll want to put them on display.

• BRAND MANTRA:

• The shoe that will not let you down.

HISTORY

• PRODUCT Type: footwear

• INTRODUCED: 2010
• OWNER: Caspar Coppetti, David Allemann & Olivier Bernhard

• COUNTRY: Switzerland

• HEADQUATER: Zurich, Switzerland

• CEO: Steven Sashen

How CLOUD shoes become brands?

• By their athletic shoes and quality provide and their fashion design shoes they become brand.

• ADVERTISING LINK

• https://www.youtube.com/watch?v=sIfogPMT ZAo
 25)Cherokee

• INTRODUCTION:

• Cherokee apparel has been known for comfort and fashion since 1972.

• BRAND MANTRA:

• inspired Comfort

HISTORY

• PRODUCT Type: Medical apparel

• INTRODUCED: 1973
• OWNER: James Argyropoulos

• COUNTRY: United States

• HEADQUATER: Sherman Oaks, California

, United States

• CEO: Henry Stupp

How Cherokee become brands?

• This ready-to-wear heritage shapes the way they approach designing and manufacturing medical
uniforms and accessories.

• ADVERTISING LINK

• https://www.youtube.com/watch?v=dbeTCyIv gQI