Professional Documents
Culture Documents
4
TOPIC: 7.5 - Types of cost, revenue and profit, short-run
and long-run production
Last edited:
June 2022
In production theory, we distinguish between the very Short Run, the Short
Run (SR), the Long Run (LR), and the very Long Run.
Nb: In this course, we will mostly focus on the SR and the LR.
Simply put, the longer the time period considered, the more flexible the firm.
In the VSR, the quantity of all of the FoP used by firms, as well as the
business environment in which firms operate, are fixed.
In the SR, the quantity of some of the FoP used by firms is variable, the
quantity of at least one of the FoP used by firms is fixed, and their business
environment is fixed.
In that case, we assume that the quantity of labour used by firms is variable in
the SR, whereas the quantity of capital used by firms in the SR is fixed.
In the LR, the quantity of all of the FoP used by firms is variable, and their
business environment is fixed.
If we only consider 2 FoP, then the quantity of both labour and capital used
by firms is variable in the LR.
In the very LR, the quantity of all of the FoP used by firms, as well as the
business environment in which firms operate, are variable.
VSR SR LR VLR
The Total Physical Product (TPP) is the maximum potential output that can be
produced from a given combination of inputs.
Example: With 10 workers and 5 machines, Seiko can produce a TPP equal to
100 watches.
APPL = TPP / L
Example: If LV produces 100 purses with 20 workers, then the APPL is 5 purses.
The APPL is equal to the slope of the line drawn from the origin to the TPP
curve. (Nb: True for all total-average relationships)
The MPPL is equal to the slope of the TPP curve. (Nb: True for all total-marginal
relationships)
Therefore, the TPP increases when the MPPL is positive, and vice versa.
PHYSICAL TPP
PRODUCT
TPP(L1)
MPPL(L1)
QUANTITY
L1 OF LABOUR
PHYSICAL TPP
PRODUCT
TPP(L1)
APPL(L1)
QUANTITY
L1 OF LABOUR
Nb: This Law is a SR concept, and is also known as the Law of variable
proportions, or the Law of diminishing marginal product.
In our simplified framework, this Law essentially means that as more workers
are added to a fixed quantity of capital, the MPPL will eventually fall.
This is because the employment of each additional worker reduces the average
quantity of capital available to each worker, and therefore reduces labour
productivity.
In fact, the MPPL may even become negative (i.e. negative returns).
Intuition: Even if the firm employs more workers, labour productivity has
decreased so much that overall, the TPP decreases (e.g. « too many cooks in
the kitchen »).
At the moment, Rick can produce a maximum output of 50 pizzas per day.
Together, Rick & Morty can now produce a maximum output of 120 pizzas
per day.
That is, the employment of Summer did not increased the total daily output of
pizzas by as much as the employment of Morty did.
However, the pizza truck is a bit small for three (i.e. capital is becoming over-
utilized).
Besides, since each individual worker is responsible for fewer tasks, there are
times when they have nothing to do (i.e. their workforce is not fully used).
That is, the employment of Jerry did not increased the total daily output of
pizzas by as much as the employment of Summer did.
However, the pizza truck is way too small for four, so Rick, Morty, Summer &
Jerry are in each other’s way, resulting in a fall in their productivity (i.e. capital
overutilization is getting worse).
Besides, since each individual worker is responsible for even fewer tasks, there
are more times when they have nothing to do (i.e. their workforce is even less
fully used).
This would indeed address the issue of capital overutilization, enable a fuller
use of the workforce, while still enjoying the benefits of a low degree of
specialisation.
However, we are in the SR, and so the quantity of capital (i.e. the number of
pizza trucks) is fixed.
That is, Rick cannot purchase another pizza truck, and so the only way for him
to increase his daily output of pizzas is to hire more workers, even if this turns
out to be productively inefficient.
© Dr. Sylvain Hours | econdoctor.com
RICK’ PIZZA TRUCK
Rick then decides to hire his daughter Beth.
Together, Rick, Morty, Summer, Jerry & Beth can now produce a maximum
output of 160 pizzas per day.
That is, the employment of Beth leads to decrease in the total daily output of
pizzas.
Besides, the pizza truck is overcrowded, so Rick, Morty, Summer, Jerry & Beth
cannot comfortably move around their workplace, resulting in a significant fall
in their productivity (i.e. capital overutilization is getting even worse).
Moreover, since each individual worker is responsible for one task only,
workers are frequently idle waiting (i.e. low labour utilisation).
TOTAL MARGINAL
QUANTITY
PHYSICAL PHYSICAL
OF LABOUR
PRODUCT PRODUCT
0 0 -
1 50 50
2 120 70
3 180 60
4 200 20
5 160 -40
PHYSICAL
PRODUCT
70
60
50
20
QUANTITY
1 2 3 4 5 OF LABOUR
-40
MPPL
PHYSICAL
PRODUCT
200
180
160
TPP
120
50
QUANTITY
1 2 3 4 5 OF LABOUR
PHYSICAL
PRODUCT NEGATIVE
RETURNS
QUANTITY
L1 L2 OF LABOUR
INCREASING DIMINISHING
RETURNS RETURNS MPPL
PHYSICAL
PRODUCT
TPP
INCREASING
RETURNS
DIMINISHING NEGATIVE
RETURNS RETURNS
QUANTITY
L1 L2 OF LABOUR
If the MPPL is larger than the APPL, then the APPL increases.
If the MPPL is smaller than the APPL , then the APPL decreases.
It follows that the MPPL curve cuts the APPL curve in its maximum.
Altogether, the 20 students did 160 push-ups (i.e. TPP), so on average, each
student did 8 push-ups (i.e. APPL).
Coach Dan then asks a late 21st student to do the same exercise (i.e. MPPL) .
If this late student does more than 8 push-ups (i.e. MPPL > APPL), then the
average number of push-ups increases.
If this late student does exactly 8 push-ups (i.e. MPPL = APPL), then the average
number of push-ups remains the same.
If this late student does less than 8 push-ups (i.e. MPPL < APPL), then the
average number of push-ups decreases.
© Dr. Sylvain Hours | econdoctor.com
APPL VS MPPL : EXAMPLE 2
Michelle is a high-school student.
So far, she has obtained the following grades (/20) : 12, 16, 18, 18, 8, 12.
If she obtains more than 14 (i.e. MPPL > APPL), then her average grade increases.
If she obtains exactly 14 (i.e. MPPL = APPL), then her average grade remains the
same.
If she obtains less than 14 (i.e. MPPL < APPL), then her average grade decreases.
© Dr. Sylvain Hours | econdoctor.com
TPP, APPL & MPPL
PHYSICAL
PRODUCT
APPL
MPPL
QUANTITY
L1 OF LABOUR
In our simplified framework, the Total Fixed Cost (TFC) is the total cost of capital
(i.e. the fixed factor), and the Total Variable Cost (TVC) is the total cost of
labour (i.e. the variable factor).
The Total Cost (TC) is the sum of the TFC and the TVC.
TC = TFC + TVC
TC
COST
TVC
TFC
QUANTITY
OF OUTPUT
ATC = TC / Q
Example: If producing 5 ice creams costs $20, then the ATC is equal to $4.
The ATC is equal to the slope of the line drawn from the origin to the ATC
curve.
Example: If producing 5 ice creams costs $20, and producing 6 ice creams
costs $26, then the MC of producing the 6th ice cream is equal to $6.
TC
COST
TC1
MC1
QUANTITY
Q1 OF OUTPUT
TC
COST
TC1
ATC1 QUANTITY
Q1 OF OUTPUT
AFC = TFC / Q
The Average Variable Cost (AVC) is the variable cost per unit of output.
AVC = TVC / Q
That is, if the MPPL rises, then the MC falls, and vice versa.
Indeed, if the MPPL is low, then the firm needs to hire many extra workers in
order to produce 1 additional unit of output, and so the MC is high.
On the contrary, if the MPPL is high, then the firm needs to hire few extra
workers in order to produce 1 additional unit of output, and so the MC is low.
That is, if the APPL rises, then the AVC falls, and vice versa.
Indeed, if the APPL is low, then the firm needs to hire many workers to produce
each unit of output, and so the AVC is high.
On the contrary, if the APPL is high, then the firm needs to hire few workers to
produce each unit of output, and so the AVC is low.
APPL
MPPL
QUANTITY
L1 L2 OF LABOUR
MC
COST AVC
QUANTITY
Q1 Q2 OF OUTPUT
© Dr. Sylvain Hours | econdoctor.com
SHORT RUN COST CURVES
The MC curve cuts the ATC and AVC curves in their minimum.
Therefore, the gap between the ATC curve and the AVC curve narrows as
output increases.
The ATC curve reaches its minimum at a larger level of output than the
AVC curve.
In the SR, the level of output at which the ATC curve reaches its minimum
is known as the Minimum Cost Output (MCO).
COST MC
ATC
AVC
AFC QUANTITY
MCO OF OUTPUT
Simply put, this is because we assume increasing returns at low levels of output,
and diminishing returns at high levels of output.
At first, the spreading effect (i.e. lower AFC) the increasing returns effect (i.e.
lower AVC) both contribute to reduce the ATC. (STAGE 1)
Next, the AVC starts to rise because the MC is greater than the AVC (i.e. the MPPL
becomes smaller than the APPL), and so the spreading effect (i.e. lower AFC)
and the diminishing returns effect (i.e. higher AVC) work against each other.
At first, the spreading effect outweighs the diminishing returns effect, so the
ATC decreases. (STAGE 3)
STAGE 1
COST MC
ATC
AVC
AFC QUANTITY
OF OUTPUT
© Dr. Sylvain Hours | econdoctor.com
SHORT RUN COST CURVES
STAGE 2
COST MC
ATC
AVC
AFC QUANTITY
OF OUTPUT
© Dr. Sylvain Hours | econdoctor.com
SHORT RUN COST CURVES
STAGE 3
COST MC
ATC
AVC
AFC QUANTITY
OF OUTPUT
© Dr. Sylvain Hours | econdoctor.com
SHORT RUN COST CURVES
STAGE 4
COST MC
ATC
AVC
AFC QUANTITY
OF OUTPUT
© Dr. Sylvain Hours | econdoctor.com
PRACTICE TIME!
Consider the following diagram.
COST
Questions: What is the…
TC
…ATC at output B?
…AVC at output A?
…AFC at output B? E
D
…TC at output A?
C TFC
QUANTITY
A B OF OUTPUT
FoP are homogeneous (i.e. all workers and all machines are identical, so they
have the same intrinsic productivity).
We are in the LR, which implies that firms can change the quantity of capital and
labour that they use, and so they do not incur any fixed cost (i.e. all costs are
variable).
It what follows, we will assume that FoP are (imperfect) substitutes (i.e. firms can
replace workers by machines, and vice versa).
In that case, the same level of TPP can be achieved with multiple combinations
of inputs (i.e. production processes of different capital intensities).
Example: A firm may be able to produce 100 cars with either 500 workers and 10
machines (labour intensive production process), or with 100 machines and 50
workers (capital intensive production process).
Therefore, for any given level of TPP, firms must determine the input mix which
minimises their TC. © Dr. Sylvain Hours | econdoctor.com
LONG-RUN AVERAGE TOTAL COST
The Long-Run Average Total Cost (LRATC) curve shows the lowest possible
ATC for any given level of output, when all FoP are variable.
In other words, the LRATC curve shows the relationship between output and ATC,
when the SR fixed quantity of capital has been chosen optimally for each level of
output.
The level of output at which the LRATC reaches its minimum is called the Minimum
Efficient Scale (MES).
Remark: According to certain sources, all points that lie on the LRATC are
productively efficiency (i.e. Cost Efficiency + Technical Efficiency)
For any given level of output, the LRATC curve is tangential to the SRATC curve
associated with the fixed quantity of capital which is optimal when producing this
particular level of output.
Nb: SRATC curves are not tangential to the LRATC curve at their minimum unless
at the MES.
AVERAGE
TOTAL
COST SRATCk1
LRATC
𝑆 𝑅𝐴 𝑇𝐶 𝑘 (𝑞 1)
1
𝐿 𝑅𝐴𝑇𝐶 (𝑞1 )
QUANTITY
𝑞1
© Dr. Sylvain Hours | econdoctor.com
SRATC VS LRATC
AVERAGE
TOTAL
COST SRATCk1
LRATC
𝑆 𝑅𝐴 𝑇𝐶 𝑘 (𝑞 2)
1
𝐿 𝑅𝐴𝑇𝐶 (𝑞2 )
QUANTITY
𝑞2
© Dr. Sylvain Hours | econdoctor.com
SRATC VS LRATC
AVERAGE
TOTAL
COST SRATCk1
LRATC
QUANTITY
𝑞3
© Dr. Sylvain Hours | econdoctor.com
SRATC VS LRATC
AVERAGE
TOTAL
COST
SRATCk1 SRATCk4
SRATCk2 SRATCk3
LRATC
QUANTITY
𝑞1 𝑞2 𝑞3 𝑞4
© Dr. Sylvain Hours | econdoctor.com
SRATC VS LRATC
AVERAGE
TOTAL
COST
SRATC1 SRATC3
SRATC2
QUANTITY
AVERAGE
TOTAL
COST
LRATC
QUANTITY
AVERAGE
TOTAL SRATC1
SRATC6
COST SRATC2 SRATC5
SRATC4
SRATC3
QUANTITY
AVERAGE
TOTAL LRATC
COST
QUANTITY
COSTS
LRMC LRATC
QUANTITY
MES
That is, cars can be produced with either many workers and few machines, or
with many machines and few workers.
Ben determines that the cost-minimising input mix is 2 workers for 1 machine
so the optimal capital intensity is equal to 1 / 2.
Ben carries out a market research and concludes that his car factory needs to
produce 100 cars per day.
In order to produce this daily output, he hires 100 workers and 50 machines.
Therefore, the FoP are used in a cost-efficient way so Ben can produce 100
cars per day at minimum ATC.
In the SR, Ben produces these 100 cars per day with the 100 workers and the 50
machines that he initially hired.
In that case, the input-mix is cost-efficient, meaning that he produces these 100
cars per day at minimum ATC.
In the LR, and assuming that Ben’s factory still needs to produce 100 cars per day,
Ben will NOT adjust the input mix because the SR combination of workers and
machines is already cost-efficient.
Therefore, Ben’s ATC in the SR is equal to its ATC in the LR because the number
of machines that he used in the SR is optimal (i.e. capital is used efficiently).
© Dr. Sylvain Hours | econdoctor.com
BEN’S CAR FACTORY
COSTS
SRATC50
LRATC
A
20
NUMBER
100 OF CARS
For example, what if the demand for his cars is lower than he expected, so Ben’s
factory only needs to produce 75 cars per day?
In the SR, Ben cannot change the number of machines that he uses so the only
way to reduce production is to lay off some workers.
Let’s say he lays off 50 workers, so the capital intensity is now equal to 1.
For example, Ben may decide to produce the daily output of 75 cars with 80
workers and 40 machines.
The optimal capital intensity is restored, so Ben produces 75 cars per day at
minimum ATC.
Overall, Ben’s ATC is higher in the SR than in the LR because the number of
machines that he used in the SR is too large (i.e. capital is under-utilized).
Indeed, the number of machines that he uses in the SR is optimal to produce 100
cars per day, but he only produces 75 cars per day.
© Dr. Sylvain Hours | econdoctor.com
BEN’S CAR FACTORY
COSTS
SRATC40
B
50 SRATC50
LRATC
32
C
A
20
NUMBER
75 100 OF CARS
What if the demand for his cars is higher than he expected, so Ben’s factory needs
to produce 125 cars per day?
In the SR, Ben cannot change the number of machines that he uses so the only
way to reduce production is to hire extra workers.
Let’s say he hires 50 extra workers, so the capital intensity is now equal to 1 / 3.
For example, Ben may decide to produce this daily output of 125 cars with 120
workers and 60 machines.
The optimal capital intensity is restored, so Ben produces these 125 cars per day
at minimum ATC.
Overall, Ben’s ATC is higher in the SR than in the LR because the number of
machines that he used in the SR is too small (i.e. capital is over-utilized).
Indeed, the number of machines that he uses in the SR is optimal to produce 100
cars per day, but he produces 125 cars per day.
© Dr. Sylvain Hours | econdoctor.com
BEN’S CAR FACTORY
COSTS
SRATC60
SRATC50
D LRATC
35
22
20 E
A
NUMBER
100 125 OF CARS
Let X be the percentage increase in all inputs, and Y be the resulting percentage
increase in output.
IEoS and IDoS are associated with movements along the LRATC curve.
COSTS
LRATC
INTERNAL INTERNAL
ECONOMIES DISECONOMIES
OF SCALE OF SCALE
QUANTITY
MES
Marketing economies: Spreading the fixed cost of advertising over a large level
of output
Duplication of effort
Office politics (i.e. management behaviour which is not in the best interest of the
company, but in the personal best interest of the manager)
Lack of motivation (i.e. workers may feel alienated, isolated and not appreciated)
External Economies of Scale (EEoS) is a situation where the LRATC of all the
firms in an industry decreases as a direct consequence of the growth of that
industry.
EEoS and EDoS affect all the firms in an industry regardless of their size.
EEoS (resp. EDoS) lead to decrease (resp. increase) in LRATC at every level of
output.
EEoS and EDoS are associated with shifts of the LRATC curve.
EEoS may be one reason for the trend towards the clustering of businesses in
the same geographical area (e.g. Silicon Valley).
An increase in the price of land & labour, as a result of an increased demand for
inputs.
A fall in the productivity of land & labour, as a result of higher levels of local
pollution.
LRATC2
COSTS
EXTERNAL LRATC1
DISECONOMIES
OF SCALE
LRATC3
EXTERNAL
ECONOMIES
OF SCALE
QUANTITY
REVENUE CURVES
TR is simply equal to price at which each unit is sold, multiplied by the quantity
sold.
TR = P x Q
The Average Revenue (AR) is the revenue received by a firm per unit of
output.
AR = TR / Q = P
The AR is equal to the slope of the line drawn from the origin to the TR curve.
Since a demand curve shows the price at which a firm can sell any given level of
output (i.e. the demand price), the AR curve is simply the demand curve.
AR = D
PRICE
𝑝 1= 𝐴𝑅(𝑞 1)
D = AR
QUANTITY
𝑞1
The Marginal Revenue (MR) refers to the change in TR generated by the sale
of the last unit of output.
REVENUE TR
TR(Q1)
MR(Q1)
AR(Q1)
QUANTITY
Q1
This is because the firm must decrease the price of all units in order to sell
each additional unit of output.
On the one hand, each additional unit sold increases the firm’s TR by an
amount equal to the AR (i.e. the lower price at which the firm now sells its
output).
One the other hand, each additional unit sold decreases the firm’s TR by an
amount equal to the price decrease multiplied by the quantity initially sold.
Overall, the change in TR (i.e. the MR) is smaller than the AR.
© Dr. Sylvain Hours | econdoctor.com
AVERAGE, MARGINAL AND TOTAL REVENUE
REVENUE
AR(2) = 6
TR(2) = $12
D = AR
QUANTITY
2
REVENUE
AR(2) = 6
AR(3) = 5
TR(3) = $15
D = AR
QUANTITY
2 3
REVENUE
LOSS
IN TR
(-$2)
GAIN
IN TR D = AR
(+$5)
QUANTITY
2 3
REVENUE
AR(3) = 5
AR(4) = 4
TR(4) = $16
D = AR
QUANTITY
3 4
REVENUE
MR(4) = TR(4) - TR(3) = $16 - $15 = $1 < AR(4) = $4
AR(3) = 5
AR(4) = 4
LOSS
IN TR
(-$3) GAIN
IN TR D = AR
(+$4)
QUANTITY
3 4
REVENUE
AR(4) = 4
AR(5) = 3
TR(5) = $15 D = AR
QUANTITY
4 5
REVENUE
MR(5) = TR(5) - TR(4) = $16 - $16 = -$1 < AR(5) = $3
LOSS
IN TR
(-$4)
AR(4) = 4
AR(5) = 3
GAIN
IN TR D = AR
(+$3)
QUANTITY
4 5
REVENUE
6
5
4
3
2
1 D = AR
0 QUANTITY
2 3 4 5
-1
MR
REVENUE
16
15
TR
12
0 QUANTITY
2 3 4 5
REVENUE
𝑎
D = AR
𝟐𝒃 𝒃
QUANTITY
𝑎/2 𝑏 𝑎/𝑏
MR
© Dr. Sylvain Hours | econdoctor.com
PED & TOTAL REVENUE
R
REMINDERS
On the one hand, an increase in price means that each unit sold generates
more revenue (i.e. « the good news »).
On the other hand, an increase in price means that fewer units are sold (i.e.
« the bad news »).
Simply put, if the increase in price leads to a small decrease in the quantity
demanded, then TR will rise, and if the increase in price leads to a large
decrease in the quantity demanded, then TR will fall.
TR = P x Q
If demand is price-elastic, then the increase in price will bring about a more than
proportional decrease in the quantity demanded, and so TR will fall.
TR = P x Q
If demand is unit-elastic, then the increase in price will bring about an equal
proportional decrease in the quantity demanded, and so TR will remain
constant.
TR = P x Q
On the one hand, a decrease in price means that each unit sold generates less
revenue (i.e. « the bad news »).
On the other hand, a decrease in price means that more units are sold (i.e. « the
good news »).
Simply put, if the decrease in price leads to a small increase in the quantity
demanded, then TR will fall, and if the decrease in price leads to a large increase
in the quantity demanded, then TR will rise.
© Dr. Sylvain Hours | econdoctor.com
PED & TOTAL REVENUE R
REMINDERS
If demand is price-inelastic, then the decrease in price will bring about a less than
proportional increase in the quantity demanded, and so TR will fall.
TR = P x Q
If demand is price-elastic, then the decrease in price will bring about a more than
proportional increase in the quantity demanded, and so TR will rise.
TR = P x Q
If demand is unit-elastic, then the decrease in price will bring about an equal
proportional increase in the quantity demanded, and so TR will remain constant.
TR = P x Q
REVENUE
|PED|
|P
ED
|>
1 |PED| = 1
|P
ED
|<
1
TR
D = AR |PED| = 0
QUANTITY
MR
© Dr. Sylvain Hours | econdoctor.com
PERFECTLY PRICE-ELASTIC DEMAND
As we shall see, the individual demand curve of a perfectly competitive firm is
perfectly price-elastic at the prevailing market price.
In that case, the firm does not need to cut the price to sell more output.
MR = AR
REVENUE
10 D = AR
TR(2) = $20
QUANTITY
2
REVENUE
10 D = AR
TR(3) = $30
QUANTITY
2 3
REVENUE
LOSS
IN TR MR(3) = TR(3) - TR(2) = $30 - $20 = $10 = AR(3)
($0)
10 D = AR
GAIN
IN TR
(+$10)
QUANTITY
2 3
REVENUE
TR
𝑝0 D = AR = MR
𝒑𝟎
QUANTITY
PROFIT
= TR - TC
However, TC can be defined in 2 ways depending on the nature of the costs that
are included.
An Explicit Cost (EC) is a direct payment to the owner of a resource (i.e. rent,
wage, interest, profit).
Important remark: Depreciation (i.e. the loss in value of an asset due to wear and
tear and/or the passing of time) is considered an EC.
IC of capital
Example: If I use a wharehouse that I own to store my inventory, then I give up the money
that I could have received if I had rented it instead.
IC of labour
Example: If I use my workforce to study in college, then I give up the income that I could
have earned if I had taken a job instead.
IC of entrepreneurship
Example: If I use my entrepreneurial skills to run Business A, then I give up the profit that I
could have made by running Business B instead.
© Dr. Sylvain Hours | econdoctor.com
ACCOUNTING VS ECONOMIC PROFIT
The Accounting profit of a firm () is the difference between the TR it receives
from its sales, and the total explicit costs that it incurs.
= TR - EC
= TR - (EC + IC) = - IC
From now on, unless stated otherwise, the term profit will be used be refer to
economic profit.
© Dr. Sylvain Hours | econdoctor.com
NORMAL PROFIT
Normal profit () is the implicit cost of entrepreneurship.
Let us call “Gross Economic Profit” (), the profit made by the entrepreneur once
all costs have been subtracted, apart from normal profit.
It follows that normal profit is equal to the Gross Economic Profit that the
entrepreneur would have made in its next best alternative business.
An entrepreneur making normal profit earns just enough to carry on with the
business.
In other words, the entrepreneur would be neither better off nor worse off if
he/she instead decided to run his/her next best alternative business.
In other words, the entrepreneur would be worse off if he/she instead decided to
run his/her next best alternative business.
In that case, the entrepreneur would be better off if he/she instead decided to run
his/her next best alternative business.
In both cases, his tractor loses $1,000 of its value as it wears out and is used up.
Finally, when Joe uses his field and his tractor to produce either wheat or corn,
he gives up $4,000, the amount that he would have received if he had instead
rented the resources that he owns.
Therefore, an accountant would tell Joe that he should produce wheat rather than
corn (i.e. higher accounting profit), but would regard both activities as
profitable (i.e. both activities generate a positive accounting profit).
= = $2,000
If Joe chooses to produce corn, then his normal profit is equal to $3,000, the
profit that he would have made if he had produced wheat instead.
= = $3,000
Joe makes subnormal profit when chooses to produce corn (i.e. he makes
$2,000, which is less than the $3,000 of normal profit, so his farm’s economic
profit is negative).
Therefore, an economist would tell Joe that he should produce wheat rather than
corn (i.e. higher economic profit), and would not regard corn production as a
profitable activity (i.e. negative economic profit).
© Dr. Sylvain Hours | econdoctor.com
BREAK EVEN POINT
A level of output at which TR = TC (or equivalently P = AR = ATC) is known a
Break-Even Point (BEP).
The economic profit of a firm that operates at a BEP is equal to zero (i.e. the
entrepreneur makes normal profit so the firm breaks-even).
The economic profit of a firm that operates at a level of output such that TR > TC
(or equivalently AR = P > ATC) is strictly positive (i.e. the entrepreneur makes
abnormal profit, and so the firm enjoys an economic profit).
The economic profit of a firm that operates at a level of output such that TR < TC
(or equivalently AR = P < ATC) is strictly negative (i.e. the entrepreneur makes
subnormal profit, and so the firm incurs an economic loss).
Q* : MC* = MR*
Nb: This first-order condition is necessary but not sufficient, and so we need a
second-order condition to ensure that profit is maximised and not minimised.
TR / TC TC
TR
QUANTITY
BEP
TR / TC TC
TR
TR / TC TC
TR
𝑇 𝑅2 𝑀 𝑅2
Π2
MR2 < MC2
𝑇 𝐶2
𝑀 𝐶2 A MARGINAL DECREASE
IN OUTPUT WILL LEAD TO
AN INCREASE IN PROFIT
QUANTITY
𝑞2
TR / TC TC
TR
∗
𝑇𝑅 ∗
𝑀𝑅 MR* = MC*
∗
Π A MARGINAL CHANGE IN
OUTPUT WILL LEAVE
PROFIT UNCHANGED
∗
𝑇𝐶 ∗
𝑀𝐶
QUANTITY
∗
𝑞
© Dr. Sylvain Hours | econdoctor.com
PROFIT MAXIMISATION
MR / MC MC
A MARGINAL INCREASE IN
OUTPUT WILL LEAD TO
AN INCREASE IN PROFIT
𝑀 𝐶1
MR
QUANTITY
𝑞1
MR / MC MC
A MARGINAL DECREASE
IN OUTPUT WILL LEAD TO
AN INCREASE IN PROFIT
𝑀 𝐶2
MR
QUANTITY
𝑞2
MR / MC MC
MR* = MC*
∗ ∗
𝑀 𝐶 =𝑀 𝑅 A MARGINAL CHANGE IN
OUTPUT WILL LEAVE
PROFIT UNCHANGED
MR
QUANTITY
∗
𝑞
© Dr. Sylvain Hours | econdoctor.com
PROFIT MAXIMISATION
TC
TR / TC
TR
∗
𝑇𝑅 𝑀𝑅
∗
∗
Π
∗
𝑇𝐶 𝑀𝐶
∗
QUANTITY
MR / MC MC
∗ ∗
𝑀 𝐶 =𝑀 𝑅
MR
∗
QUANTITY
𝑞
© Dr. Sylvain Hours | econdoctor.com
PROFIT MAXIMISATION
COST /
REVENUE MC
ATC
∗
𝑝
∗
𝐴𝑇𝐶
∗ ∗
𝑀 𝐶 =𝑀 𝑅
D = AR
TR*
∗
QUANTITY
𝑞
MR
COST /
REVENUE MC
ATC
∗
𝑝
∗
𝐴𝑇𝐶
∗ ∗
𝑀 𝐶 =𝑀 𝑅
D = AR
TC*
∗
QUANTITY
𝑞
MR
COST /
REVENUE MC
ATC
∗
𝑝
∗
𝚷∗
𝐴𝑇𝐶
∗ ∗
𝑀 𝐶 =𝑀 𝑅
D = AR
∗
QUANTITY
𝑞
MR
Q TR MR TC MC MR - MC
0 0 20
1 15 24
2 30 30
3 45 38
4 60 48
5 75 60
6 90 74
7 105 90
8 120 108
9 135 128
10 150 150