1.

INTRODUCTION

Every business idea is a good idea, if we know how to analyze it. Our business idea is to open a

jewelry store, as well as handmade jewelry. Jewelry store "Studentessa" is the own business of 6

students. As the basic motive for starting this business are first of all women, and then men and

their desire to look elegant and unique. As a group of students, we came up with the idea of

opening this business through the desire to create something as young entrepreneurs which could

later be turned into a larger business.

Given that the jewelry store is extremely large, throughout our country, innovation will be a

great challenge for us. Researching the current jewelry market, we came to the conclusion that

the lack of market is related to jewelry that accompanies the development of new technology.

Since the development of technology is our future, we decided to make jewelry from precious

stones using the best technology. By allocating start-up capital for the opening of the first smaller

store, we will show how the idea is best realized. The purpose of this business plan is to draft a

vision and strategy of the company, and then use this plan for business growth and development.

use to harmonize the various elements of the company to maintain customer satisfaction. The

company "Studentessa" will be focused on 2 markets, for men and women. In this industry,

trends are in our favor.

Along with the realization of the plan for opening the store, we will also realize the plan on how

to stand out in a world full of innovation, through imagination and just designing each piece of

jewelry individually. The key to realizing this idea is good organization and management of all

aspects of business.

The goals are the most important drivers of the overall activity of the company and a means of

controlling the efficiency of work. The main goals of the business plan of the jewelry store

"Studentessa" are:
• Create a store based on products that aim to exceed customer expectations in style, design,

quality and customer service.

• To develop a sustainable trade unit that sells gemstones and tailor-made jewelry, to meet the

needs of professional and social women and men with style,

• Increase the number of products sold by 30% each year,

• To introduce at least two new designs a week, to keep up with trends.

The mission of the company should define why the company should exist. With the mission of

our company, we will show what is important and how we will contribute to a better everyday

life.

The company "Studentessa" will primarily design, make and sell high quality and modern

jewelry, which will be designed primarily thanks to precious stones. Thus, the mission of this

company includes:

• Creating the best conditions for consumers, through offering their products and services for

everyday use,

• Providing pleasant shopping to consumers, as well as the best service in a pleasant

environment,

• Welcome with very professional and motivated workers,

• Good business from which the development of the company and its further expansion will

result,

• Improving the quality of life in the environment, whether natural or social, through the actions

we will offer
The exceptional level of services provided to customers will also refer to customized fashion

recommendations to individual customers, as one of the company's business missions. In this

way, we will gain new customers and keep old customers loyal to our products and company.

Our Studentessa jewelry store is based on the production and sale of unique jewelry.

Each piece of jewelry made will be intended for the appropriate occasion on which it will be

worn. We produce all types of jewelry:

1. Necklaces

2. Bracelets

3. Rings

4. Watches

5. Hairpins and brooches

6. Cuffs

Our selection will be based on different colors, sizes, styles that will meet the needs of both

women and men.

What we put in the center of our production and what makes us recognizable is the sale of

jewelry with jewels based on different styles and varying prices.

Our jewelry will be able to satisfy the look of not only a business woman, but also the look of

every woman who wants to look beautiful. We didn't want to leave out men, so we created a

special line of jewelry for them, such as watches and cufflinks.

3.2. Production technology

Making jewelry is not difficult for us. We have divided the work and each member is in charge

of a certain function.

We procure jewelry materials from the best qualifying areas. Once a month, two of our members

go abroad. We mostly go to Turkey and Italy, where we have already established agreements

with companies there.

To make jewelry, we need inspiration and creativity for sure.

Each of us has the skills of tailoring, sewing, knitting.

First we get all the necessary material, and then we split up.

Some of us combine metal jewelry with glass or wood, and others assemble and assemble beads

and beads. Our members have the right to use their imagination, so you can always see

interesting and different decorations on our jewelry. We also have a large selection of colors, but

we mostly use blue, because it goes best with our products.

In addition to jewelry that we make by hand, we also have jewelry that we make thanks to the

latest technology. This allows us to launch new jewelry quickly. Some jewelry is polished to a

high gloss, and some jewelry is left to be matte and it reduces the shine and we most often use it

to make jewelry with precious stones, drink diamonds. The hammer trace as a finish is most

often performed with a fine, rounded polished hammer and gives the surface a wavy structure.

We silver-plated most jewelry. Before being put on the market, jewelry is cleaned and polished.

Jewelry is packed in special bags, with our protective logo. The bags are white, and our name is

written in big red letters.