ASSIGNMENT 4

QUE 1:
Cirque de soleil, has drastically changed the circus industry. They brought so many changes
but there are some factors that are kept by them. The signature blue and yellow tent is still
there as it denotes circus. Acrobats and clowns who perform major tasks during the whole
act have been kept. Stage, where the acts are performed is still there which is surrounded
by the audience as it was there in the traditional circuses.
Soleil also keeps the conventional source of circus revenue-concessions- at arm length.
Ticket sales and concessional sales is still there because it constitutes a major source of
revenue and profit.
There are majority of factors that are up played by Cirque de Soleil these are, they tried to
bought improvement and innovation when they moved locations. In order to improve their
brand and to increase profitability they adopted new ways of improving tours. They also
worked on their marketing which resulted in increased revenue and profitability.

QUE 2:
Complete absence of performing animals from the acts is one of the major steps that Cirque
de Soleil did. It happened so because using animals for the purpose of entertainment was
considered ethically and morally wrong. Therefore, De Soleil had to change its way so that
none of their act offend or create fuss among the masses.
The danger associated with the traditional circus was high as compared to Cirque De Soleil.
The acts performed here are highly professional and targeted adult population more. So, De
Soleil was not limited to children. Also, absence of hawkers is also one of the unique feature
that De soleil has done in order to provide premium experience to its audience.
Cirque De Soleil also eliminated three- ring floor which was popular earlier and started
performing acts on one big stage, which proved useful for the audience and the staff.

QUE 3:
There are number of factors that are that were newly created by Cirque De Soleil, these are:
i) Combination of opera, theater and circus. All the performances are done in
professional manner and it was altogether a new experience for people.
ii) In order to provide a premium experience to the audience, no hawker was
allowed during the act.
iii) Highly professional acts with no safety nets, also the technology used in Soleil is
highly advanced ie the lighting, the production, the equipment, the stage
 arrangement, the theatrical experience and the seating area all is done with
perfection.
iv) Cirque De Soleil, focused on adult audience and changed the approach of circus
industry because earlier circus was only online confined to children.
v) No use of animals for entertainment.
vi) The ticket price is high as compared to the traditional circus because of the kind
of experience and service that Soleil is providing.

According to me, what inspired Soleil for such change and innovation is the
changing scenario of entertainment industry. Entertainment industry is highly
dynamic people get bore from one style and experience, they want something
new. Same performance and act will not provide the same experience. This is
what soleil worked on and provided services which would bring a whole new
experience for the audience.

QUE4:

Chart Title

UNIQUE PROFESSIONAL ACTS PRICE TECHNOLOGY

TRADITIONAL CIRCUS CIRQUE DE SOLEIL

Values that distinguish traditional and De soleil, is the innovation and the
uniqueness, price and the technology. In all the aspects the value provided by
Cirque De Soleil is much higher as compared to the traditional one.
QUE5:

Cirque De Soleil transformed the circus industry by their innovative and creative
efforts. Main source of their revenue is from ticket sales, sponsor partners and
concession sales. Sponsorship played low key but important role in the profit
margin. Their target audience was adults and not just children because of the
kind of acts they perform. The tickets are also subsequently priced higher and
people are buying tickets, for Dralion’s 2001 New York engagement was sold at
$65-85. The shows of De Soleil are regularly sold out with the highest seat
occupancy of 85-95% (approximately). Also, if we see the growth in revenue it is
increasing at a good rate. Also, the audience attendance has increased
significantly over the period of 1990-2000. They also converted their potential
customers into new customers by visiting cities like Las Vegas and New York as
they are large and filled with tourists. The main aspect that set them apart and
resulted in profit was their unique shows, which attracted audience in a very
short period of time.