Assignment on

Analysis of Vision and Mission Statement

Course Title: Strategic Management

Course Code: 6103

Submitted to:
Bilkis Akhter, ACMA
Associate Professor
Department of Accounting and Information System
University of Dhaka

Submitted by:
Rafija Tul Kubra
Student ID.: 11943044

Date of Submission: 21st August, 2021

1
 Vision and Mission Statement of Five Pharmaceuticals
Companies in Bangladesh

Vision and Mission in Brief:

A vision statement clarifies the future of an organization what it hopes to achieve or
in the next era what it want to become. Example: Sony Corporation vision is ‘To be a
company that inspires and fulfills your curiosity’.

A mission statement clarifies what are the organizations’ present strategies to fulfill
their vision or what the organization needs to do at present. Mission statement is more
specific than vision statement. Example: Tesla Company’s mission is ‘To accelerate
the world’s transition to sustainable energy’.

Analysis of Vision and Mission Statement:

Here are the five selected pharmaceuticals companies are given below:
1. ACME Laboratories Limited
2. Eskayef Pharmaceuticals Limited
3. Healthcare Pharmaceuticals Limited
4. Incepta Pharmaceuticals Limited
5. Reneta Limited

1
ACME LABORATORIES LIMITED…..

Mission Statement:
ACME’s holistic approach is to ensure Health, Vigour and Happiness for all (1)
by manufacturing ethical (6) drugs and medicines (2) of the highest quality (4) at
affordable price and expanding in the local and global market (3).
We view ourselves as partners with the doctors, healthcare professionals (7), all
other customers, our employees (9) and harmonize with environmental issues (8).

ACME is united and inspired to ensure health vigour and happiness for all not only in
Bangladesh but also worldwide. They have been committed to offering solutions to
the most pressing health care needs and remain true to produce high quality medicines
with integrity, customer focus, pro-activity, team spirit, excellence and desire to win
and responding to social and environmental needs.

Vision Statement:

To ensure Health, Vigour and Happiness for all.

ACME’s heritage and values are the foundation of success in future. The vision
statement is clear to understand who are beneficiary of this company’s products and
what they want to do for company’s betterment. However, there is no specifically
mentioned of what types of products they serve in the vision statement.

2
ESKAYEF PHARMACEUTICALS LIMITED….

Mission Statement:
To manufacture & supply products (2) with quality (7) and excellency (4) & to
contribute to improve (5) the population’s (1) health & well-being (8).

This statement clarify that Eskayef Ltd. provides service for the betterment of human
health. There needs specific clarification about what kinds of products they want to
serve and where does the company’s marketplace. There is also lack of proper
information in this statement about growth, profitability, environmental concern. This
should be clearly mentioned in the mission of any company.

Vision Statement:
To lead the national pharmaceutical market, to be recognized as a multinational
conglomerate from Bangladesh and stand out as a model of efficiency & trust to
our collaborators, consumers, health care professionals & society.

In this statement Eskayef Ltd. perfectly draw up their future plan what they want to do
for the company’s growth. What are their strategies for growth in future. They also
show their level of confidence to serve their target market.

3
HEALTHCARE PHARMACEUTICALS LIMITED…..

Mission Statement:
To preserve and improve (5) patients health (1) by consistently delivering high
quality, safe and effective (7) pharmaceutical products (2) and services that meet
customer expectations across the globe (3) through current good manufacturing
practices(6), state of the art technology (4), competent workforce and efficient
management (9).

Healthcare Ltd wants to serve the patient with their high technology based quality
products. They also mentioned that with the expertise management system they want
to serve worldwide.

Vision Statement:
To be the leading pharmaceuticals company in Bangladesh in terms of expertise,
innovation and responsible entrepreneurship. We want to make visible presence
in international markets with our high quality products & services.

Healthcare Ltd. perfectly shows what they want to be in future. They clarify their
products and services, their market place and the strategies for uplifting their
organization.

4
INCEPTA PHARMACEUTICALS LIMITED…..

Mission Statement:
Provide quality healthcare (7) products and services (2) for the benefit (5) of
humanity (1) in the best possible way (7) through innovation and diversification
(6).

Incepta clear in its mission that focused strategy and strong culture, all of which it
expect will support the creation of value over the long term for the company and
society. They believed that success depends on creativity, innovation and dedication
of their associations.

Vision Statement:
Become a trusted healthcare company to ensure better health for everyone,
everywhere.

The company is guided by high ethical standards. The ethical standards help guide the
choices people make every day, and they define their strategy of development to
execute their long term vision in the field of medicine.

5
RENETA LIMITED…..

Mission Statement:
To provide maximum value (7) to our customers (1), shareholders, colleagues,
and communities (9) where we live and work (3).

This statement shows Reneta’s market place and cosumers. There is a lack of
information about the organization in the mission statement. Their manufacturing
technology, product specification, management system, environmental concern should
be mentioned in the mission specifically.

Vision Statement:
To establish Renata permanently among the best of innovative branded generic
companies.

Reneta ltd wants to be the best companies in pharmaceuticals industry. They want to
hold their success permanently for the betterment of the organization. Reneta also
mentioned that they will be the company with excellence creativity and innovation.

6
 References
1. David, R. F., David, R. F. (2017). ‘Strategic Management – A Competitive
Advantage Approach, Concepts and Cases’, 16th Edition, Pearson Education
Limited, England.
2. https://courses.lumenlearning.com/wm-principlesofmanagement/chapter/reading-
mission-vision-and-values/
3. https://www.acmeglobal.com/about-us/mission-statement-vision-core-values/
4. https://www.lawyersnjurists.com/article/an-overview-of-renata-company-limited/
5. http://www.skfbd.com/vision-mission.php
6. http://www.inceptapharma.com/vision.php
7. https://www.hplbd.com/missionvisionvalues.php#:~:text=To%20preserve%20and
%20improve%20patients,competent%20workforce%20and%20efficient%20