Running head: MARKETING PLAN CASE ANALYIS

Marketing Plan Case Analysis

Name

Professor

Course

Date
Marketing Plan Case Analysis 2

Control

Performance evaluation plan of East Chestnut Regional Health system (ECRH) aims at

monitoring the progress of marketing goals and initiatives to improve its performance.

Evaluation of adequate goals plan

Adequate goals progress entails the proposed targets that will lead ECRH towards

achieving its market potential. The plan focuses on improving physician performance, increase

competencies, enhance market coverage.

Evaluation of performance

Monitoring performance helps in ensuring that every sector of the organization is

working towards improving the quality of services, and overall healthcare coverage of the

healthcare facilities (Claudia Steinke, 2010). The evaluation looks at physicians and staff

performance and the organizational SWOT analysis. The top management uses such evaluation

results to formulate strategic plans to address the weaknesses and threats as well as improve on

strength to gain a competitive edge. Competency evaluation of the management

Environmental evaluation

Both internal and external environment evaluation provide the management with several

opportunities for growth. The connection between Chestnut Care insurance and Chestnut

healthcare system offers the chance to increase clients and maximize healthcare service

provision. Innovation and use of new technology such as EPIC also present another opportunity

to improve the quality of healthcare services and achieve market niche against competitors. The

company also operates various health facilities that receive low numbers of patients as compared
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to their capacity; thus, raising the issue of waste of resources. The need to replace old equipment

in some of the facilities is yet another opportunity to improve beat its competitors, especially in

nursing homes.

Presence of close competitors such as Benford Medical Center poses a significant threat,

especially for the women health sector. The company is strategizing in improving its women

healthcare services to curb the emerging competition. The availability of stiff competition in the

market creates the need for the management to change its marketing tactics to ensure that the

organization succeed in the healthcare market.

Exhibits

Market data exhibits

The organization conduct in-depth market analysis through research and development to

determine market concentration in the region. ECHR healthcare facilities are located across for

counties, which include Chestnut, Walnut, Butternut, and Oak. The market data on these areas is

well structure to accommodate the marketing plan. Information about the population of the

market, income distribution, and demographic characteristics is useful in determining marketing

strategies of the company. The data helps in directing the marketing resources, creating

marketing responses, and evaluating actions of competitors (Morello, 2019).

Value analysis exhibits

Value analysis is concerned about developing the product through enhancing quality to

ensure that it meets customer value. Healthcare facilities have a mandate to ensure that the

quality of medical care services helps in improving the community’s health. By focusing on

profits, the ECHR facilities aim at providing better healthcare services to ensure that its facilities
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attract more patients. The improvement of Emergency Departments and women health sector is

some of the ways the system is looking to enhance patient value.

Marketing mix exhibits

Marketing mix is a marketing strategy that entails combining factors controlled by the

company to increase market share by attracting more customers. ECRH case represents exhibits

of the organization concerns on its product (healthcare services), price (cost of medical care),

place (location of facilities) and promotion (marketing strategies). The crucial aspect of

improving the quality of services and profits are addressed chronologically. The exhibits are

well-label with precise details on the data sources.

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References

Claudia Steinke, L. W. (2010). Evaluating Building Performance in Healthcare Facilities: An

Organizational Perspective. SAGE Journals. Retrieved from

https://doi.org/10.1177/193758671000300207

Morello, R. (2019). Ways to Evaluate Your Marketing Plan. Advertising and Marketing,

marketing plans. chron.com. Retrieved from https://smallbusiness.chron.com/7-ways-

evaluate-marketing-plan-58331.html