Principals of Management (C-1)

Presented to: - Sir. Abdul Ghaffar

Group Participants: - Hamza Alam Virk (S2017001015)
Muhammad Haseeb (S2020001022)

Muhammad wasib (S2020001019)

Syed Zain Naqvi (s2020001024)

Muhammad Fahad Afzal (s2020001016)

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Section: - C-1
Program: - BS-Aviation Management

Planning
Planning mainly involves the following three Jobs: -

1. Defining the Organization’s Goals

 2. Strategies for Achieving those Goals
3. Developing Plans to integrate and co-ordinate work activities

Vision of Serene Air: -

Provide its customers with a blend of excellence,
ambition and customer care is that will God willing propel Serene Air as one of
the leading names in the industry and inspire travelers to experience serenity
like never before

Mission of Serene Air: -

With a standard mission. Serene Air is
Pakistan's premium airline on a mission to rejuvenate domestic flying
experience. With its avant-garde technology, expansive destinations, eclectic
cuisine and top notch service, Serene Air aims to provide an aviation experience
like never before.

Serene Air makes bold promises with its fleet of Boeing 737-800s which are
famous for their efficiency and superb safety record. We aspire to provide
travelers with a timeless journey, owing to our skilled and professional crew.

Short term plan

As serene air is he newly born airline organization so it has a short term plan
Serene Air mainly formulate plans on quarterly basis that is plans for three
months mainly from top executive level management because short plans are
those whose time frames lies within three years. As it’s been a year serene air has
been established as a preferred airline, for passengers seeking good quality air
travel there is only short term plan on which Serene Air is working.
Serene Air strategic plan
As serene air strategic plan is directional but due to its short time formation it is
directional and carrying the organizations Goals but it is short term.

Standing plan for serene air

Standing plans are ongoing plans that provides guidance for activities performed
repeatedly and include policies, rules and procedures. As serene air is committed
to provide the best out of price for which the customer pays and is committed to
take along with its customer and performing its standing plan not a single use
plan. And is evident by the fact that almost 39% of the market share is captures
by Serene Air in the Aviation industry.

MBO (Management by objectives)

1. Serene Air is a newly formed airline company to make a place for itself in the
pre dominated market by other airline companies it was difficult for them to
make itself recognized in the customer market. But with a clear objective to
recognize itself it made a successful attempt and become one of the most
demanded airline company of Pakistan.
2. Serene Air constant devotion towards providing good service and it was
evident by the quality air buses Boeing 737 they brought in their first year of
formation.
3. Serene Air has a wide destination routes almost covering the major cities of
Pakistan and this development is just being brought up in a short span of one
year. And further they are committed to make more routes and to start
international routes.
4. With the top level formulating quarterly Goals for the Serene Air employees
are committed to achieve those Goals.