MODULE

IN

APPLIED

ENTREPRENEURSHIP

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 MODULE 3

Topics
 Marketing Mix (7 Ps)
 4 Ms of Operation

Objectives
 Describe the marketing mix in relation to the business opportunity vis-à-vis
 Developed a product as a business opportunity and provide strategy
 Developed the 4 Ms of operations in relation to the business opportunities
 Validate the service description of the product with potential customers to determine its
market acceptability

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Marketing mix (7 Ps)

Set of actions or tactics that a company uses to promote its product

- Product, this is what the consumer wants or needs.

- Place, a location where your product can be purchased.
- Price, it tells how valuable your product is.
- Promotion, the ways you tell and encourage your customers to buy your product.
- People, those responsible for every element of your sales or activities in business.
- Packaging, the outside appearance of your product.
- Positioning, refers to the way you will place your product to the mind of customers.

4 Ms of Operation

- Methods, A particular form of procedure for accomplishing or approaching business

operations.
- Machine, responsible for maximizing the efficiency and productivity of your business
operations.
- Materials, refers to the raw ingredients used to make product or services, proper utilization
of these will result to lesser wastes.
- Manpower, one will works on methods, machines and materials.

Products and services available in the market

- Convenience products, readily available products because consumer need it every day.
- Shopping products, refers to the products usually buy in malls like bags and shoes.
- Specialty products, those very expensive product because you’re not only buying the
product itself but also the name of manufacturer.
- Unsought products, those product that we are aware that are existing but we only buy it
on the time we need it.

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Student Name: ________________________________________ Score: __________
Section: _____________________ LRN: ________________ Date: ___________

Activity 5

PALMOLIVE

UNILIVER

P&G

B. Identify the 4M’s of the product from different companies.

Company Method Machine Materials Manpower

WYETH

P&G

UNILIVER

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Student Name: ________________________________________ Score: _______-
_______
Section: _____________________ LRN: ________________ Date:
______________

Activity 6:

SWOT ANALYSIS

Analyze 3 companies with same product using the SWOT analysis, and compare them.

WYETH P&G UNILIVER

Strength

Weakness

Opportunities

Threat

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