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Evidence Getting the hidden message JV

Cálculo II (Politécnico Grancolombiano)

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Learning activity 3

Evidence: Getting the hidden message

Student: Jairo Andres Vargas Rueda ID: 80218719

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product called

What is being advertised?
“Xtreme LPQ”.

Cause it is easier to
Why is a different color used in the product’s
notice the name and to
name?
remember it.

What hidden messages does the ad seem to The product is intended

have? to be used by women.
Does the advertisement use emotional appeal? If Yes, it does.
yes, how? If no, how could it? This ad tries to convince
me that if I buy the
product, all my cleaning

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problems will be solved.

I think not, the ad does
not specify what the
Is product’s description honest? Why or why not? product does, where I
can use it and how I
should use it.
The ad shows the
product as something
What do you think or conclude about the ad? related to house
cleaning, but it is not
flashy.

Fuente: SENA

Questions Answers

What is being advertised? Mineral water called

“LPQ sparkle”.

Why is a different color used in the product’s

It is intended to attract
name? attention.

What hidden messages does the ad seem to That the product is made
have? for sportsmen, athletes

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and people who want to

keep in shape, the
bottom wants to show a
natural and healthy
environment.

Yes, it does.
Does the advertisement use emotional appeal? If That if I drink mineral
yes, how? If no, how could it? water I will be healthy
and athletic.
I think not, just drinking
water will not make me
Is product’s description honest? Why or why not? healthy, there are other
factors such as exercise,
food and rest.
Bottled water is one of
the most polluting
What do you think or conclude about the ad? products in the world; it
does not represent
healthy life.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.

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