Comparing Toothpaste segment

Expensive
Crest: 34.7% .
Colgate: 33.5% .
Aquafresh: 7.1% .
Sensodyne: 6.8%

Sources:
https://www.researchgate.net/figure/Percentage
-of-Promotional-Sales-to-Total-Sales-US-Tooth
paste-Market-2008_tbl1_339538350

Multiple Meets basic

benefits needs

Inexpensive
 All Ages
Comparing Toothpaste segment

Crest: 34.7% .
Colgate: 33.5% .
Aquafresh: 7.1% .
Sensodyne: 6.8%

Sources:
https://www.researchgate.net/figure/Percentage-of-Pro
motional-Sales-to-Total-Sales-US-Toothpaste-Market-2
008_tbl1_339538350

Low quality High quality

Specific Age
group
 Comparing Electric Vehicle segment
Modern
BMW: 5.79% .
Tesla: 14.55% .
GM Chevrolet: 8.55% .
Volkswagen: 12.52%

Sources:
https://www.statista.com/statistics/541390/global-sales-
of-plug-in-electric-vehicle-manufacturers/

High Low
prestige prestige

Classic
 Expensive

City Sporty

Comparing Electric Vehicle segment

BMW: 5.79% .
Tesla: 14.55% .
GM Chevrolet: 8.55% .
Volkswagen: 12.52%

Sources:
https://www.statista.com/statistics/541390/global-sales-
of-plug-in-electric-vehicle-manufacturers/

Inexpensive