Crest Target Market

Demographic
❏ Age: 30 - 45
❏ Gender: Equally male and female
❏ Education: High school graduate
❏ Profession: blue/white collar with a focus on white collar
❏ Family size: Two kids
❏ Marital status: married
❏ Average income: $45,000 - $100,000
❏ Culture: Goes with the most obvious choice and doesn’t like change.
Geographic
A medium to large town. The area has a limited variety of retail stores, mostly the
basic and popular stores. Most of the surrounding area are towns of a similar size.
Most people in the area have families and work average jobs in things like retail,
construction, and office jobs. The is a good variety of outdoor activities due to its
location outside of any big cities.
Psychographic

Crests target consumer is usually on the go. They are usually quite rushed in the
morning because they have to drop their kids off at school before work. Their work
usually isn’t high stress. They have a day to day routine that they like to stick to as
much as possible. The most stress in their day comes from their routine being
disrupted. They try to keep active in their busy schedule. They don’t follow specific
trends as much as they go with what’s the most popular. Their social media is
limited to communicating with their friends in group chats and being active in the
groups for their children's various activities. The try to implement a healthy lifestyle
although they do stray from it from time to time. They tend to keep things that they
are familiar with in their life to avoid the stress of having to make a decision that
would implement change.
Behavioral
Crests target market is most likely to buy the first product they see at the store that
they have any familiarity with. They are likely to buy the most obvious option. They
will read to packaging once they are at the store but most likely didn’t have time to
do any research before they actually reach the store. They don’t need any extra
benefits they just want the toothpaste to do the job. In order to make it more
efficient they want a toothpaste that works for every member of the family as
opposed to buying multiple types of toothpaste. Once they find a brand they like
they are likely to stick with it. They want to have heard of a brand before they buy
it. They won’t buy a brand they have heard negative things about.