chapter

learning objectives 5
Foundations of Employee
Motivation
After studying this chapter, you should be able to:

5-1 Define employee engagement.

5-2 Explain how drives and emotions influence empioyee motivation.
5-3 Summarize Maslow's needs hierarchy, and discuss the employee motivation Implications
of intrinsic versus extrinsic motivation, learned needs theory, and tour-drive theory.

5-4Discuss the expectancy theory model, including its practical implications.

5-5 Outline organizational behavior modification (OB Mod) and sociai cognitive
theory, and explain their relevance to employee motivation.

5-6 Describe the characteristics of effective goal setting and feedback.

F
5-7 Summarlze equIty theory and descrlbe ways to improve procedural justice.

rucor Beverages is the market reader of energy drinks in New

Zealand and Australia, it is also one of the most energized companies In the
region. "Our people are hlghly engaged, but they are also hungry for more success, and
to be better,:' says Mark Callaghan, CE0 of the cornpany's New Zeaiend operations where
most production occurs.

Frucor's 1,000 ernproyees say the company provIdes plenty of learnIng and autonorny,
whlch motivates them to deve!op their potentlal. "The envlronment is great to develap
skills you would normally obtain by working at a number of dIfferent companles," says Ted
Audaln, a Frucor plant maIntenance englneer and parts purchaser. "We are committed to
providing our people with the freedom ta create, push the boundaries, and 'to go for it''
says Callaghan. "From a business perspective, factors such as improved productivity, low
consurner complaints, fow absenteeisrn, and return on investment to our shareholders are
by-products of an everyday fun and self-actualizing environment."

Job-relevant, challenging goals linked to the cornpany's overal] objectives is another

source of ernployee motivation at Frucor. "Irs about having a clear strategy, objectives and

goals with each person's objectives related to the company's goals, which are clearly
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