DYNAMIC LEARNING PROGRAM (DLP)

ENTREPRENEURSHIP

I. LEARNING GOAL: The students should be able to:

a. identify different ways of scanning and analyzing the environment that affect the profitability of
an industry
b. create their own SWOT Analysis in their business plan

II. CONCEPTS: OPPORTUNITY ANALYSIS

A. ENVIRONMENTAL SCANNING - a process that systematically surveys and interprets relevant data to
identify external opportunities and threats
WAYS OF SCANNING THE ENVIRONMENT
1. Looking closely at the market
 Demand and supply gap
 Import-export movement
 Product substitution
 Forward-backward industry linkages
2. Looking at people’s skills
 Observe your community
3. Looking at available business assistance program
 Visit DTI
 Government and private institution
 Non-government organization
B. ENVIRONMENTAL ANALYSIS - is a process to identify all the external and internal elements, which can
affect the organization’s performance
C. PRODUCT SELECTION
A product is anything that can be offered to a market for acquisition, use or consumption

FACTORS TO CONSIDER IN PRODUCT SELECTION

1. Supply-gap
2. Fund
3. Technical implications
4. Profitability/marketability
5. Availability of qualified personnel
6. Government policies
7. Government objectives

III. ACTIVITY/EXERCISES:
Directions: Create a SWOT Analysis for the water refill stations. Write at least five (5) in each
category

STRENGTHS WEAKNESSES

1. Have a social media page for water station to 1. Product design that have not changed in several
attract the customers when using gadget. years.

2. Environmentally friendly Packaging as well as 2. Not have a social media plat form to introduce the
recyclable plastic bottle. product.
3. The location of water station must be attractive to 3. Cheaper than competitors of the product.
customer.

4. Difficulty breaking into new market population

4. Partnership with several popular brands.

5. Competing packing of the product that most

5. Low cost but high quality for the safety of attracted.
customers and to satisfy them when drinking water

OPPORTUNITIES THREATS

1. Could expand company reach into other parts of 1. The competitors may partner with popular brands
the word. as well

2. To have a popular partner and to introduce new 2. Lowering product prices may sacrifice product
products. quality.

3. Work with influencer to promote the product. 3. New competitors entering the market.

4. New equipment and technology available in 4. New market could detract from current customer
market. base.

5. Successful competing advertising campaigns. 5. Product prices may be too high for certain groups
of people.